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Strengths:
-New and exciting brand. Public excited and interested to try new concepts

-Costing. Assembli enters the market at below traditional cost of purchasing pizza, especially with multiple toppings

-Variety of ingredients / Toppings

-Freshness of ingredients

-Speed of service

-Pizza & Salad are staples of north American diets

Weaknesses:
-Limited to two food items

-Potential customer service issues as experienced in team visits

-New entrant, no established brand or reputation

Opportunities:

-Few players in quick service pizza market, relatively unique concept

-No past brand identity to change. Most ideas, branding, and marketing is fresh to consumers, with no preconceived notions.
-Delivery Market.

Threats:

-Market still new, but other players coming on scene quickly

-Established QSR brands moving into pizza or salads (i.e. subway, quiznos, etc)

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You may start thinking of what you eat as an extension of your personality.

Food photography will become even more important for businesses.

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Every generation influences society, and in recent years, it has been the millennials' turn. About a year ago, for instance, the millennials, generally thought of as adults from ages 19 to 35, became the age group to make up the biggest chunk of the American workforce. So it should be no surprise that when businesses want to attract the masses, they make sure what they're doing makes their millennial customers happy.

And good, healthy food makes millennials happy. The push to eat healthier, more eco-friendly foods like cage-free eggs and the rise of the meal preparation companies that send customers nutritious, fresh ingredients that they can quickly make into a cooked meal - that's all been attributed to the influence of the millennials.

Some of the fascination with food may be due to millennials being so linked to technology. When the author Eve Turow was discussing her 2015 book (and this title is a mouthful), A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs, and Microbrews Will Make or Break the Future of Food with The Atlantic, Turow said: "We have formed into a society that's so accustomed to sitting in front of a screen and typing, for the vast majority of the day. And the truth of the matter is that it's not exciting all of our senses. Through interviews over and over again, I kept hearing that people want something that's tangible, that they can see and feel and smell and taste and that we're the guinea pigs of growing up in that [digital] world."

So with the new year here, how will millennials continue to shape how we eat and think of food in 2017? A few educated guesses include...

You may start thinking of what you eat as an extension of your personality. That is, if you don't already do that.Wanda Pogue, chief strategy officer at Saatchi & Saatchi New York, a creative advertising agency, has a lot of experience working with food brands. She believes that in 2017, Millennials and the next generation will continue to take the whole "you are what you eat" to an entirely new level. That is, food isn't just about good nutrition but that what you eat says a lot about your identity.

"Just as people have always sought to express who they are through theclothes they wear and possessions they own, Gen Z and Millennials willfurther explore and express their identity through the foods they eat," Pogue says. "Foodhas become just another platform for self-expression for both consumers andcompanies - a way to express creativity and even their sense of design."

Pogue offers up an example of what she means: Kith Retail, LLC, a clothing and sneaker store in Brooklyn. When Kith opened up a cereal bar, Kith Treats Cereal Bar, on its premises in 2015, that was an extension of the business owner's personality. Ronnie Fieg, the owner, apparently bet that his customers would find the idea of a cereal bar as much of a nostalgic sugar rush as he did. Evidently, his customers did. Fieg opened up a second cereal bar at another one of his stores.

Food photography will become even more important for businesses. Every since photography was invested, food-related businesses have always lavished attention to how they photograph food. ( Here's a 1988 newspaper article about a food stylist, or a food photographer. A November 19, 1964 article about food photography from The Baltimore Sun, which I found in my public library's newspaper archive and isn't available online, opened an article stating: "If you can't make that pie or casserole to look like the yummy, appetizing advertisement you saw, don't despair. The home economist who prepared it and the photographer who took the picture may have had problems, too. Possibly several souffles were baked before one was j-u-s-t r-i-g-h-t.")

So this isn't a new concept, but Pogue says that restaurants will be more conscious than ever as to "how their food will photograph and look on social media."

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As a consumer group, millennials are a powerful force and shape just about everything these days, particularly when it comes to food. We're taking a look at some of ways they seem likely to shake up what's on the menu in 2017.

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Interview - Assembli - style consumer - Supermom

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Interview - Assembli - style consumer - Supermom

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Name: Amelia
Age: 31
Occupation: Wedding/Event Coordinator
NOTE: Amelia is a guest on the Carnival Breeze, she was interviewed as she picked her lunch at the BlueIguana Burrito Bar, a Carnival Cruise Line branded food outlet that allows you to build your own burritos, salads and tacos.
Interesting Fact: This is Amelia's first cruise, her husband brought her and their daughter for their 5th anniversary.
Key take aways: Amelia likes the burrito bar the best out of all the food outlets onboard because she can choose the ingredients but it's got the Mexican flavors she craves. She likes that it's a healthier option for her daughter as well, whose favourite sauce is the green chili one! (Amelia prefers the picuante chili sauce)

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Age: 23
Occupation: Student
Likes: adventures, healthy food
Interesting fact: She is going to be a skipper for the summer
Key take aways:
Wanted more branding inside - for taking photos for picture for social media
Food quality is important
Sauce - dipping sauce!
High expectations walking in were not met

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Identify opportunity use SWOT to explain it.

Introduce a program for discounts. Specials would promote more clients during low periods but discounts such a stamp card or points for using a delivery service would encourage repeat customers.
Introducing Groupon deals would grab many different demographics and help get the word out a little more.

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Name: Dhillon
Age: 26 years
Occupation: Head Bartender @ Westin Bayshore
Day off included: shopping for a plant and getting some decorations for the bar
Favorite leisure activity: mixing drinks.
"Foodler was the best because it got me points I could use towards food"

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User Needs: Looking for discounts!
Awareness: Familiar with a variety of delivery Apps!
Competition: Customer's don't care about the competition!
Chances of Returning: Likely because near other amenities.

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Step 3. What have we learned about our clients and their needs?

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Step 3. What have we learned about our clients and their needs?

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Theme 1
Insights
User wants an incentive to come back.
Would have preferred a discount or maybe a stamp card to receive a discount in the future.
Rather order from the Pick a Pizza because not particular about building his own and was in a hurry

Theme 2
Important to have branding and good presentation of food inside store as millennials like to take pictures for Instagram and social media

Theme 3
User's not alone, usually with company.
Unless when doing take out.

Theme 4
User inquired about recycling program
Wanted to know where glass goes.

Theme 5
Time spent in restaurant.
Guest used bathroom or not.

Theme 6
Expect to see Wood Oven because want Neapolitan style pizza.

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That Millennials are fiercely loyal - I thought they were fickle, but the research said otherwise. Take Starbucks for example and their loyal millennial consumers.

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Millennials are loyal; intensely loyal at times.

Seventy per cent of millennials say they always come back to brands they love .

To illustrate this point:

Coffee drinkers usually hit the same café - Tim Horton's, Starbucks or a local neighborhood coffee shop.

Video game fans are typically loyal to a single console, whether it be Xbox or Playstation.

And the most obvious example - iPhone versus Android. Most users are loyal to the platform and hardware they prefer.

So why are they so loyal? Perhaps it's their commitment to purchasing quality over cost.

Nearly half of millennials say that quality of a product is the most important attribute in a purchasing decision (most people would agree with that). If money isn't a strong contributing factor, quality is the determining variable when making a purchase.

But for millennials, quality is almost twice as important as price. Provide an amazing product or service and a good customer experience, and you will have millennial customers loyally on your side. And they are worth it:

that "Young people aged 17-34 today - the Ad Age points out millennials or Gen Y - will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes."

As a business owner, this is a target audience you don't want to miss.

Determining how to best appeal to this group will be unique for your business. If you are a consumer technology company, perhaps it's a natural fit, but if you are an apparel company, there is likely a lot of noise in the marketplace.
So how do you reach them?
More data about millennials confirms their well-known "social" and technological engagement:

In order to attract and target this audience with your marketing strategies, you need to reach out to them in the language they understand, and on the channels they are surfing. Here are some guidelines:

1. Social media platforms are the ideal way to reach millennials

Facebook, Twitter, Instagram, blogs, and review sites are the places where millennials go to gather insight for making purchases.

2. Be mobile

With millennials composing the largest segment of smartphone users, it's essential that information about your company is accessible on mobile devices. They are very mobile-friendly, so you should be too. Make sure your wesbite is optimized for mobile devices (smartphones and tablets), especially if you are selling your products on it.

3. Get real people to post real content

Encourage customer reviews and expert opinions, rather than traditional marketing messaging. Given 84 per cent of millennials are listening to social opinion, these messages are what matter most.

4. Use their language

When delivering corporate messages, be sure to keep in mind the social tendency of this group. Sound too sales-driven, and they'll stop listening. They want conversational language that you would hear directly from someone's mouth, not marketing-laden messaging.

5. Focus on innovation

Millennials are aware of current trends, particularly as it pertains to technology. Consider supporting that allow these customers to pay from their mobile device. Running your business from an iPad is also an attractive way of doing business that appears trendy to the millennial customer.

6. Value time

Given millennials somehow find a way to cram 26 hours into a 24-hour day, they excel at optimizing their time. Ensure that your customer service recognizes efficient service as a key differentiator for attracting millennial customers. And when you communicate with them - whether in person or via social media channels - make brevity one of the most important elements.

7. BONUS: Get on board with Apple Pay

Research shows that millennials carry their phone more than a wallet . Show how agile your business is by accepting Apple Pay. Perhaps your payment provider already supports ( Moneris does!).

Millennials are characteristically different than previous generations, so it makes sense that they consume information differently as well. Make sure that you speak their language: Click here to learn more about mobility and how to engage socially with millennial customers.

The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.

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Learn to Speak Millennial: How Every Business Should Be Targeting Generation Y

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Millennials are loyal; intensely loyal at times. Seventy per cent of millennials say they always come back to brands they love . To illustrate this point: Coffee drinkers usually hit the same café - Tim Horton's, Starbucks or a local neighborhood coffee shop.

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Step 2 b) What do consumers care about the most?

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Step 2 b) What do consumers care about the most?

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1. Why did Assembli open on Hastings Street if it isn't near a residential area?
2. Would they open on a weekend if the office building is closed?
3. Have you considered brick ovens to offer a more traditional pizza?

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A little something about Assembli
Add some Secondary researched and new research to compare expected to actual.
Include what you learned about the customer

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As a regular consumer of Chopped Leaf, it has dawned on me that this restaurant would have similar consumers to Assembli as they provide healthy assembly line item food choices. I will see if I can interview a consumer (Millennial) at Chopped Leaf to gain some insights.

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Welcome to The Chopped Leaf - Fresh & Healthy Food Delivered Fast

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Our goal is fast, fresh and healthy food delivered with exceptional timeliness for premium customer service. Raising the bar for fast food everywhere.