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the quotes from her book writing in the background talking about murder underneath an ominous light

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The color of the gif is what sets the mood along with the words written on the typing thing (??) like rages and murdered.

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the colors in the gif really bring out the setting.

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Very minimalistic, not vibrant, very serious. It sets the tone as a serious portrait and unlike the more upbeat ones with more color.

Damien McCloy

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the words in the background are some of the writings from her book and i dont know if this was planed but the word "murdered" was in the direct light and I love that
-Riveren

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I think the composition of this gif highlights the subject
Bunky Hurter

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The dim/limited colors set the mood

Mikayla

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The words which the artist chose to show in the light, "rages" and "murderer", provide clues to Ida B. Wells' subject matter. These words strongly stand out against the yellow. -- Ava Hischak

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I feel like the lack of colors sets the eery sad mood to it.
-Elibelle

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colors set the mood.

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I think the limited color palette and somber tones suggest the seriousness of her subject matter

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The text provides clues into her identity. It includes her pen name "Iola" and also includes text which I believe are from her writings.