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How might we increase awareness of Plastic Bank among potential Ocean Stewards both at the corporation and population levels. 

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How might we increase awareness of Plastic Bank among potential Ocean Stewards both at the corporation and population levels. 

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How do we find clarity in our purpose- and reduce ambiguity what we do

Threat - attracting the wrong people - businesses, etc

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THREATS:  Harder to approach other companies and individuals to join the mission.   Harder to recruit top talent.  Harder to secure funds.   Competitors will emerge. 

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THREATS:  Harder to approach other companies and individuals to join the mission.   Harder to recruit top talent.  Harder to secure funds.   Competitors will emerge. 

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Threat: Local stakeholders viewing PB as a "competitor" rather than a business partner

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Threat: Local stakeholders viewing PB as a "competitor" rather than a business partner

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Threat: Vague Idea of the masses about the company 

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Threat: Vague Idea of the masses about the company 

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- In term of competition, we will left behind compare to other organizations / social enterprise
- We missed the opportunities to collaborate with strategic partners
- Takes longer time to achieve the goal of 1 billion people engagement

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How can we launch a massive global marketing campaign to reach out to all Ocean Stewards who don't know that there's a way for them to actually be Ocean Stewards 

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How can we launch a massive global marketing campaign to reach out to all Ocean Stewards who don't know that there's a way for them to actually be Ocean Stewards 

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- Plastic Bank will become top 3 brand in the respective operational countries
- Plastic Bank will be a recognizable & trustable brand
- Many strategic partners will contact us for collaboration
- Achievement of 1 billion people will be feasible & measurable in time manner

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Threat:
- Application flexibility in terms of user experience.
- Putting PB into comparison with regular recycled plastic suppliers ( Our goal and approach should be clear with all our customers)

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-  Establishing collaboration with strategic partners & medias with a strong media outreach or strong impact in the society (cross promotions, cross campaigns, media exposure)

-  Create Product Matrix but for “non tangible benefit” potential partners

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Take into consideration marketing on social networks, facebook, Instagram, tiktok, twitter, etc

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Take into consideration marketing on social networks, facebook, Instagram, tiktok, twitter, etc

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Privatize the digital space of Ocean Stewardship/Protection message in search engines

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Privatize the digital space of Ocean Stewardship/Protection message in search engines

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Sustainable tourism campaigns as platform to collaborate with other stakeholders and provide avenue for PB brand exposure.

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Sustainable tourism campaigns as platform to collaborate with other stakeholders and provide avenue for PB brand exposure.

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- The application should be available for anyone to register and PB collection points should be there for anyone to deliver there plastic

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Developing an approach wherein we embrace both our clients (corporations) but also their consumers (and employees)!

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Developing an approach wherein we embrace both our clients (corporations) but also their consumers (and employees)!

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STEP 1:  Identify key partnerships with clients and prospects who want to take this journey with us.    STEP 2:  Create an outreach or inclusion option for a consumer to record their participation. 

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STEP 1:  Identify key partnerships with clients and prospects who want to take this journey with us.    STEP 2:  Create an outreach or inclusion option for a consumer to record their participation. 

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Register many domains with the names that would reflect Ocean Stewardship message like www.oceanprotection.com etc and all those domains would lead to Plastic Bank

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Register many domains with the names that would reflect Ocean Stewardship message like www.oceanprotection.com etc and all those domains would lead to Plastic Bank

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some sort of a loyalty program to be done as an event with our partners

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Dedicate particular community from our EcoSystem to a particular team of the employees of our partners for Stewardship so they could see their impact in real time, establish a direct link Partner Employee to Plastic Bank's collection member

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Dedicate particular community from our EcoSystem to a particular team of the employees of our partners for Stewardship so they could see their impact in real time, establish a direct link Partner Employee to Plastic Bank's collection member

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-    Create the communication outreach strategy and incorporate them into Product Matrix

-     Optimizing Plastic Bank Social Media

-     Involve & immerse the employees/ consumers to contribute as Ocean Stewards

-     Regular Newsletter about Plastic Bank milestones or achievements or updates

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Increase the number of people familiar with our purpose by 300-500% by making it more accessible                                                       

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Increase the number of people familiar with our purpose by 300-500% by making it more accessible                                                       

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Increase the percentage of corporations  / consumers that (when asked) are familiar with Plastic Bank and understand our mission by X%.Create (and grow) a network of individual, invested, ocean stewards of at least X by April 2023.Grow our employee base and collector base by X%.  Increase the amount of funding received by invested ocean steward investors by X%

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Increase the percentage of corporations  / consumers that (when asked) are familiar with Plastic Bank and understand our mission by X%.Create (and grow) a network of individual, invested, ocean stewards of at least X by April 2023.Grow our employee base and collector base by X%.  Increase the amount of funding received by invested ocean steward investors by X%

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Short Term
- Company revenue growth 200%

Long Term
-  Plastic Bank will become top 5 well known brand in the global as well as the respective operational countries

-  Engage 1 billion peoples (ocean stewards) in 2 years

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1- We have a customer base which includes hundreds of thousands of employees and reaching this network through social media / plastic prevention / reactions will increase our brand exposure.

2- Being identified as a unique driver to prevent plastic rather than being identified as recycled plastic supplier

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Capabilities: Increased exploration around gamification, recruiting and motivating engaged members.  Policies: Tiering companies based on their potential impact not just $ of spend.    Resources:  Marketing time and resources.   Creation of a community engagement team to work hand in hand with partner success. 

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Capabilities: Increased exploration around gamification, recruiting and motivating engaged members.  Policies: Tiering companies based on their potential impact not just $ of spend.    Resources:  Marketing time and resources.   Creation of a community engagement team to work hand in hand with partner success. 

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Reputational Risk:  negative publicity  from high risk corporate partners

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Reputational Risk:  negative publicity  from high risk corporate partners

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C : Company is not equipped with the right tools, and strategies
P : Top Down Policy is not aligned
S : unclear duties and responsibilities
R : Not enough funds available to support

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Capabilities
1- Accreditation and certification of PB brand.

Artifacts
We need to be zero Plastic footprint within our organization.
Example samples policy .. we should stop using plastic packaging

Resources
Company growth vs talents management