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Topic Sentence

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Topic Sentence

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woman in background
man in forefront
man has ice cold beer in mug
can on the left
fluid colors - lady's shirt matches the room palate
modern life normality emphasized over the product  because of the product lower than eye line
good home cooked meal by caring wife who lets husband smell it and look forward to it
"big appetite" -  second biggest text on the the ad
Budweiser is the first

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Mid class growing
male dominated work force
Women primarily were homemakers - cooking, cleaning,
White mid class was considered social norm
Modern appliances were becoming standard
Space Race
Focus on technology

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Topic Sentence

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Reminder: Don't forget to add Introduction!

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Reminder: Don't forget to add Introduction!

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Conclusion - Evaluation of Author's Decisions

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Conclusion - Evaluation of Author's Decisions

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Describe the overall effectiveness of the creator's decisions? Do they effectively represent the American Dream?

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Which one is the most prevalent? Or are they all equally represented?
1) Ethos
2) Pathos
3) Logos

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1)Which audience are they trying to reach?
2) What is the desired effect?

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1) Background info
1963 ad for Budweiser
2) Original place of publication
3) Describe image
man coming home to a cold glass of Budweiser after a long and hard day of work

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Although the advertisement made in 1963 for Budweiser Beer may not be relevant today, after carefully analyzing the context of the ad, audience/purpose, and rhetorical appeals, it can be seen as a relevant illustration of American values.
(try to reword some of this)

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos
How does the ad reflect the American Dream and is it effective?