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It is very hard to watch or hear any commercial or form of advertisement that does not contain some form of music in it. The reason for this is because music is very important when it comes to ads. Many commercials went on to become very popular and instant hits due to the music within the ad.

But how does music affect advertising? Better yet, can a form of music in an ad have a different affect on us based on the genre of the music? According to research and studies done on the subject, the answer is yes.

Emotional Reactions To Commercials

When it comes to emotional reactions to products being advertised, people have different reactions to them. If the add has classical, jazz, dance or swing music as a background, the effects are different. The research that came to this conclusion was performed by the University of the Basque Country. In that study, the effect of emotional reactions and the memories people had were analyzed. These were documented based on whatever music was used in the commercial.

Need another reason to listen to music? How about 8 Awesome Reasons Why You Should Listen To Music Daily

In addition to this research, there was also another study carried out by North Carolina University. The way themes could emotionally resonate with those watching the ads was examined. In that study, both the music and lyrics in the ad ended up having an impact on the consumer.

Rhythms And Memory In Ads

The power of memory and melody combined to make a strong point for music in commercials. Ads that had the right song, the right music and lyrics, performed very well in all areas with potential consumers. Furthermore, the positive message from the music also induced positive moods with those that watched the ads. The studies proved what many people already know about the positive effects music can have. Music can greatly assist in enforcing evolutionary and voluntary emotions in people. These emotions, then turn to memories and cause consumers to think positive of the product.

Advertisers know that using the right song in a commercial can mean success for them in several areas. For one, those watching the ad will want to actually view the commercial. Secondly, the consumer will be so engrossed by the music, that they in turn forget they are being advertised to. Lastly, the commercial can even end up becoming very popular due to the song or music. Case in point is the popularity of several commercials in the social media world. Numerous commercials have had some songs or the music on them. The commercials then went on to become hugely popular. In those cases, people share these ads via YouTube videos or other social media outlets. The advertisers ended up getting free advertisement for their products without spending an extra dime. That is the best kind of result any advertising agency or product being sold can hope for.

Read more on how Music Makes Commercials Great

Great Music In Commercials Is A Good Thing

It is no doubt that music in advertising is very important these days. The emotions music in ads can trigger often end up having a huge impact on the viewer and listener. The impact and role music plays in advertising will continue to change. It also means that advertisers will use music in their ads to touch our emotions and leave a memory of that ad behind. In the end, it is much better for consumers to enjoy an ad with music as opposed to the alternative. Since most of us have to watch commercials anyway, we might as well enjoy the ones we watch because of the music.

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Music And The Effects It Has From Advertising

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It is very hard to watch or hear any commercial or form of advertisement that does not contain some form of music in it. The reason for this is because music is very important when it comes to ads. Many commercials went on to become very popular and instant hits due to the music within the ad.

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Yes Students! That's OK
Deadline within 3 days!
See you!

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Hi Mrs Pellistri!
We aren't so sure...
Can we record a video about our oral presentation on Advertising and colours? and if so, can we send it through the padlet?
Thanks
Marco, Luca, Gabriele

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You may think that you have a single favourite colour but in fact you probably have several: your preferred colour will always depend on a specific situation. Just because a lady loves hot pink on her nails, doesn't mean she wants to decorate her house in a similar vivid hue. In the home, most people automatically choose a colour scheme to suit each room. People may claim that seaside blues are their favourite colours and so decorate their bathrooms accordingly; but when it comes to the living area; their favourite colour is now a calming neutral beige. Regarding outfits, people also choose what to wear according to some unwritten rules: dark colours such as navy seem appropriate for formal meetings and wintertime, whereas pastels and whites are hot favourites for summer.

Even if people don't think too hard about the colours they prefer, they are subconsciously programmed to associate certain colours with specific situations and emotions: and this is true for adults all over the globe.

Harnessing Colours in Advertising

Branding and advertising agencies think long and hard about colour before they choose what to use in a brand development programme or advertising campaign. By carefully selecting the appropriate colour, an advert can send out a powerful message to the viewer even before they have had time to read and understand what the advert is promoting.

Advertising agencies make it their business to understand the psychology of colour to enable them to use it persuasively in their designs. For example, everyone knows that red signals danger and that people automatically react to a red warning sign to avoid the hazard. Why is that? Evolutionary theories believe that early man learnt to associate red with danger: blood, uncooked meat, or the red face of an aggressive adversary. But does that mean that red is never to be used in an advert? Far from it, however as with all colours, an advert must be created with careful use of colour to ensure it sends out a positive subconscious message - one that is appropriate to what the company is selling and also to the target market.

Getting it wrong

Imagine visiting a new bank which you're thinking of entrusting your savings to and finding the building decorated in soft pastel yellows and pinks. Does your gut instinct say go ahead with your savings plan or do you feel a little uneasy by the wishy-washy decor? And if a nursery school sends you a prospectus in sombre greys and blacks, do you really think that this would be a fun and stimulating place for little Billy to spend his toddler years?

Getting it right

There is no point in fighting against the subconscious messages that colours send out. Advertising agencies must harness the right colour for each campaign which must be perfectly in tune with the products being sold, and with the customers it wants to attract. Here's the rundown on the messages that different colours send out and how best to use them in marketing campaigns.

Red

While red signifies danger it can be used to good effect in marketing campaigns which need to evoke strong emotions. Red is associated with passion and love but its strong intensity also signifies excitement, determination and courage. Here's an example of how to use a rich dark red in a brochure design destined to appeal to those passionate about fashion.

Orange

Orange is also a dynamic and energetic colour but doesn't have the danger overtones conveyed by red. It draws attention to itself for its lively nature and can be used successfully for modern adverts that want to stand out from the rest, or for campaigns with a youthful target market.

Yellow

Yellow is bright, reminiscent of the sun and full of energy. It also signifies playfulness, amusement, curiosity and happiness making it an ideal colour choice for advertising children's activities.

Darker yellows, bordering on gold, can give a feeling of prosperity and security and can be used to great effect for financial orientated organizations.

Green

Green is firmly linked with nature and the environment in most people's minds. It is also associated with reliability, safety, stability, honesty and freshness. It is an excellent colour to form the basis of marketing material for companies concerned with the environment or financial matters.

Blue

Blue is a colour which arouses trust in the viewer. It may be a little serious, but it also suggests success, depth, loyalty, calmness and power. This is why it is one of the most popular colours in corporate brands and designs. Banks, financial institutions and medical companies can always rely on blue in their advertising campaigns to send out the message that the consumer can trust them implicitly.

Purple

While purple isn't really so different to dark blue, it sends out a whole new subconscious message to the viewer: it's got the snazzy and daring edge on navy. Purple is associated with luxury, royalty, dreams, mystery and elegance. Light shades of purple are soothing and work well for beauty orientated advertising.

Pink

Pink is sweet, young and vulnerable. It will always be associated with femininity at a subconscious level making it a hard colour to use in advertising if the target market is anything but female. However a stronger and darker pink has the potential to hold its own against other traditionally non-corporate colours such as yellow, orange and purple.

Brown

Brown is rarely seen as an exciting colour. However it is associated with nature and is seen as relaxing and casual. Colours ranging from mid beiges to chocolate browns lend themselves nicely to advertising for niche markets where brown is a dominant colour such as coffee and chocolate manufacturers, and pet services.

Black, greys and white

There is nothing more staid than the non-colours: black and white, and all of those greys in between. They depict traditionalism, conservatism and neutrality, and can be used very effectively in advertising. Organisations which want to portray themselves as completely trustworthy and serious, such as legal firms, may opt for black and white designs in their marketing materials. Some daring marketing campaigns may use a monochrome design purely to stand out from the colourful adverts of its competitors.

Colours are wonderful things: they can lighten up our lives and can infuse us with happiness; they can also excite us, calm us down or make us feel reassured and nurtured. Correctly harnessing the psychology of colour in advertising is a very powerful tool: when an advert has the right colour to match the services or products on offer, and one which simultaneously appeals to the correct target market, the advert will form the basis of a successful marketing campaign.

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Psychology of Colour in Advertising | New Design Group

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You may think that you have a single favourite colour but in fact you probably have several: your preferred colour will always depend on a specific situation. Just because a lady loves hot pink on her nails, doesn't mean she wants to decorate her house in a similar vivid hue.

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Primary Colours

The first range of colours to understand are the Primary Colours: red, yellow and blue.

Secondary Colours

If you mix the primary colours together, you get more colours:

red and yellow makes orange

red and blue makes purple/violet

yellow and blue makes green

Tertiary Colours

The tertiary colours such as blue green or yellow orange are made by mixing a secondary colour with a primary colour:

Yellow orange is made by mixing yellow (P) with orange (S)

Red orange is made by mixing red (P) with orange (S)

Red violet is made by mixing red (P) with violet (S)

Blue violet is made by mixing blue (P) with violet (S)

Blue green is made by mixing blue (P) with green (S)

Yellow green is made by mixing yellow (P) with green (S)

Complementary colours

Colours that are opposite each other on the Colour Wheel are called complementary colours. This can be used to great effect in design projects to create impact. For example adding a touch of orange as an accent will lift an area of blue, or highlight some text on a page of blue. This will make it stand out.

This technique can also be used with tints, reducing the tint of one colour, then increasing the strength of another one to add emphasis.

Split complementary colours

This colour wheel option uses three colours rather than two. Rather than using the colour directly opposite, it uses the two colours either side of the complementary colour ie if you use violet/purple as the main colour, the two split colours would be yellow green and yellow orange. This gives you a lot more flexibility.

Analogous colours

The next option to look at is analogous colours - this is made up by three colours next to each other ie blue violet, blue and blue green.

Triadic colours

As it's name suggests, the triadic colours option uses three colours. These make up an equilateral triangle on the colour wheel - with the colours equal distances apart ie blue violet, yellow green and red orange. Let one colour become the main colour, with the other two acting as support colours.

Tetradic or double complementary colours

A scheme that is more difficult to use, this option uses four colours on the wheel, two lots of complementary colours.

Tints

Another way os using colour is to use tints of each colour ie if you use a 10% or 20% of say blue, you can use it to highlight a particular piece of text such as bullet points. When using paint, you can achieve a tint by adding white.

In the days before digital printing, when printing more than one colour was very expensive, using tints was a good way of adding colour and interest, whilst keeping the cost down. Now, with digital printing, using tints is still a good way of adding interest, whilst keeping the overall colour of a piece within the same colour range.

Shades and tones (including monotones)

Whilst tints (making the colour lighter) are achieved by adding white, you can make the colours darker by adding grey or black.

Using one colour throughout a design can be an effective design method, but can also needs care as it can lead to the design looking very flat.

Black and grey

As well as being used to change the colour of and darken other colours, black and grey can be used by themselves to add definition and and interest, especially when producing a one colour ad for newsprint/

Warm and cool colours

Another thing to consider when selecting colours is whether they are warm or cool. The warm colours usually site between yellow-green and red, whilst the cooler colours usually site between green and red-violet.

Colours have meaning (something for another blog post) and can convey emotions, as can the warmth of a colour. The warm colours are more vibrant and have more energy. These are good when creating something that is fun and exciting, such as something for younger people or something such as a fair. The cool colours are calmer and more business like, ideal when designing something for a health or financial business.

Colour calculator

Here's a handy colour calculator to help you select suitable colours.

Here are some of the benefits for your business when you use good design.

To discuss your design project with us, please call 0775 341 3005 or email info @ iconiccreative.co.uk

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The Colour Wheel - Simple Colour fundamentals - Iconic Creative Blog

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The first range of colours to understand are the Primary Colours: red, yellow and blue.

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Whether it's a catchy jingle, a clever slogan, or an inventive bus ad, advertisement examples are everywhere and come in all shapes and sizes.

According to market research firm Yankelovich, the average person was exposed to up to 5,000 ads per day in 2007. In 2021, this figure is estimated to be 6,000 to 10,000 ads daily.

But with so much noise and competition, how do you create an effective, creative ad campaign that stands out?

What is an advertisement?

According to Oxford Languages, an advertisement is "a notice or announcement in a public medium promoting a product, service, or event." But this isn't the only advertising definition out there.

The Advertising Association of the UK 's Jeremy Bullmore came up with a definition of advertising as "any paid-for communication intended to inform and/or influence" in 1975. He later updated this to include non-paid advertisements.

These definitions are relatively vague because it's tricky to define ads in any great detail due to the variety of mediums they can come in. For example, an advertisement on a park bench is very different from a creative online advertising campaign on Facebook or Instagram.

Establishing the objectives of advertising is essential in marketing, regardless of how you choose to run your advertising campaigns. Below, we're going to look at the importance of advertising and types of advertising, with a series of good advertisement examples that you can use for inspiration for your own ad ideas.

What are the objectives of advertising?

The first step of any marketing strategy is to establish why the ads are needed. Are you letting people know about a great new product or getting your starter business off the ground? Do you have an important message to share, or perhaps you have an apology to make?

When it comes to marketing, there are all sorts of reasons why a company might want a great ad campaign, but these can generally be broken into the following five categories:

1. Awareness.

An informational ad campaign is used to increase awareness and exposure within the target market. Examples include informing people about a new product, a change to your practices, special features or services, or even just letting customers know that you exist in the first place.

2. Conversions.

Most people assume that advertising is solely used to convince people to buy something. Although this isn't the only objective, it is undoubtedly a crucial part of any ad campaign.

That said, the persuasion might not just be to convince you to purchase; some companies may use advertising to right a wrong or to get customers to challenge their ideas about the brand.

3. Consideration.

Advertising can also be a valuable way to remind customers of your company's vision. A good marketing strategy will also ensure you're not easily forgotten (I still hum "Dumb Ways to Die" occasionally) and aids with word of mouth marketing.

5. And there's also this...

Occasionally, advertising can also be used to right a wrong or issue a correction.

One of the best examples of this was the 2018 "disaster" when KFC ran out of chicken in the UK. As an apology, KFC bought out a stand-alone print ad showing an empty bucket with the letters mixed up to read " FCK. " This funny and light-hearted ad was the company's way of apologizing for the mistake, and it won't be easily forgotten!

What is the importance of advertising?

A creative product advertisement can go a long way when it comes to inspiring an audience to feel a certain way about your brand. There are benefits to a good ad campaign for both the consumer and the business.

For the consumer, the key benefits include:

Well-targeted ads can help consumers make informed purchasing decisions.

Advertising allows customers to see what's available, what features they have, and what the average price of a product or service might be.

For the advertiser, a good advertising campaign can:

Build brand awareness.

Improve the brand's image.

Help their products stand out.

Increase goodwill.

And much more.

What types of advertising are there?

Think of an example of an advertisement of a product. Chances are, you're remembering a television ad you saw recently, or perhaps a print in your local paper, right? While these are good examples, product advertisement can take numerous forms, many of which you might not even notice!

Print advertising

Advertisements can be traced back to 2000BC when Egyptians would carve public notices in steel. The first print ad as we know it, however, was created in England in 1472: promoting a prayer book for sale.

This type of marketing is almost everywhere we look, including in your newspaper, magazine brochures, flyers, posters, etc.

Broadcast advertising

Broadcast advertising tends to refer to television and radio ads, although these days it's unlikely that you'll find a television ad that isn't also widely available on the internet! This type of advertisement is most likely accompanied by a catchy jingle or slogan to help make the ad more memorable and interesting.

Outdoor advertising

The Egyptians in 2000BC technically invented the first form of outdoor advertising, although we might consider it to be slightly different today.

Outdoor advertising can include billboards, bus stops, ads on park benches, or even a creative bus advertisement or another vehicle wrap.

Digital advertising

Once, "digital advertising" might have easily been defined as any advertisement on the internet or a digital device. These days, however, online digital advertising is probably the primary medium for marketers as this is where we spend our time!

Because of this, the "digital advertising" definition is particularly vague and can cover anything from banner ads to pop-ups, creative social media marketing, native display advertising, blogs, Pay Per Click affiliate marketing, or even influencer marketing, to give just a few examples.

Effectively, if it's online, it counts!

Product integration

Sometimes subtle, more often painfully obvious, product placement in TV shows, movies, or pretty much any other entertainment medium has always been there. This is an expensive option for marketers, but it can be a highly effective strategy if you have the budget.

Who didn't crave a delicious Twinkie by the end of Zombieland? And I know I begged my parents for a Nokia cellphone after watching The Matrix!

13 well-known creative product advertisement examples:

Now we know what an advertisement is and its importance, let's look at some of the best ad examples throughout history.

Hopefully, these advertisement examples will give you some ideas of what makes a great, memorable, classic ad and provide some inspiration for your own campaigns.

1. Absolut: The Absolut Bottle

The Absolut print marketing campaign started in 1980 and was unbelievably successful. Running for 25 years and featuring over 1,500 different images, this was the longest uninterrupted ad campaign ever and dramatically increased Absolut's share of the US vodka market.

Despite the Absolut vodka bottle's relatively mundane appearance, this creative marketing campaign involved everyday items and scenery being used to mimic the shape, creating an exciting narrative loved by all.

Takeaway: Even if your product looks uninspiring, you can still make it interesting and unique with a bit of creativity.

2. California Milk Processor Board: Got Milk?

One of the most famous print ads around the world, the California Milk Processor Board's " Got Milk? " campaign increased milk sales in California by 7% in a single year, and it captured the imagination of people worldwide... With memes and parodies still popular today!

The campaign came from ad agency Goodby, Silverstein, & Partners and was aimed at people who already drink milk, with the logic that "the only time people really think about milk is when they've run out of it."

The ad included print, television, radio, and billboards and ran for over a decade.

Takeaway: Sometimes, it's better to appeal to your current market than to seek a new one.

3. Clairol: Does She or Doesn't She?

This stand-alone print ad is from 1957 when using artificial colors in your hair was stigmatized. The slogan "does she or doesn't she" was created following a real conversation between copywriter Shirley Polykoff and her mother-in-law, tapping into the idea that hair coloring could be a secret between a woman and her hairdresser.

When the print ad first entered circulation in 1957, only 1 in 15 women admitted to coloring their hair. By the end of the campaign (11 years later), this increased to 1 in 2!

Takeaway: It's better to show than tell.

4. BBC: Dracula Billboard

Appearing across the UK near the end of 2019, the BBC took outdoor advertising to a whole new level when promoting their new show, Dracula. This billboard featured a white design with several steaks hammered into it during the day: appropriate for a show about vampires, right?

However, by night, the steaks' clever design and strategic placement caused a shadow to appear across the white background, creating a shadow of the famous count to appear. One of the best creative advertisement examples we've ever seen.

Takeaway: Thinking outside the box can allow you to use classic ad strategies in new ways to create something unique.

5. Nike: Just Do it

Before Nike's "Just Do It" campaign in the late 1980s, the sports apparel retailer catered almost exclusively to professional athletes and marathon runners. This huge campaign managed to change the brand perception by tapping into the US's latest fitness craze and rebranding as an apparel store for the masses.

According to the campaign's creators, the ad " speaks to our core mission." It's appeared in multiple formats over the years, including an innovative poster completed in braille.

Takeaway: It's never too late to reach a new audience and rebrand to something more accessible.

6. Coca-Cola: Share a Coke

By now, most people are familiar with Coca-Cola bottles, cans, and advertisements featuring a tremendous selection of names under the "Share a Coke with..." campaign.

What started in Australia in 2011 with 150 of the country's most popular names transformed into a global sensation, and now you can even contact Coca-Cola for a personalized bottle featuring a nickname or company logo.

Such a temporary item's personalization was hugely creative and gave way to other Coke campaigns with labels featuring song lyrics, holiday destinations, and more.

In addition to the personalized labels, Coke also advertised their inspiring campaign on billboards worldwide, and you could even text in a name to be featured for the world to see.

Naturally, Pepsi launched its own ads to poke fun at the rival company, but it certainly didn't damage this campaign's success!

Takeaway: Even a throwaway or mass-produced item can inspire a personal connection.

7. DeBeers: A Diamond is Forever

Possibly one of the successful ad campaigns ever, DeBeers effectively changed the diamond industry and marriage forever with their simple slogan: " A diamond is forever. "

Before this campaign, diamond engagement rings weren't anywhere near as popular as they are today, so DeBeers practically built the entire industry from the ground up. Showing how the right campaign, using the right words, with the right visual, at the right time can transform an entire market.

Since 1948, every single DeBeers advertisement featured the words "A diamond is forever," and AdAge awarded the campaign "#1 Slogan of the Century" in 1999.

Takeaway: Never underestimate the power of advertising for creating luxury and value.

8. Budweiser: "Whassup."

The best ads stay with us even after they're gone, and Budweiser has always been great at capturing the inspiration and creativity of its audience with creative, funny ads.

The "Whassup" television commercial first appeared in 1999, airing until 2002. It featured a group of friends who were "watching the game, havin' a Bud" and gave those of us old enough to remember the 90s a catchphrase that would last for years.

In 2020, Budweiser reimagined this successful campaign with a " quarantine edition " where "checking up on mates" is "whassup."

Takeaway: You don't need to be offensive or go off-brand to make a funny ad that captures your audience's attention and inspiration.

9. Procter & Gamble: Thank You, Mom

Television ads aren't always funny. This powerful campaign tugged on the heartstrings of all during the 2010 Vancouver Games, the 2011 Special Olympics, and the 2012 London Olympic Games.

By digging deeper into the lives of professional athletes and the moms responsible for their success, the P&G agency grabbed our attention with this creative video that really does showcase how P&G products touch everyone's lives.

Connected by the tagline " Proud sponsors of moms," this was P&Gs most successful global ad campaign in its entire 175-year history and sparked the creativity of users worldwide. It inspired over 370 million social media interactions and increased P&G sales by over $500 million.

Takeaway: Making an emotional connection with your audience is vital. If you're part of a bigger or more universal story, don't be afraid to showcase it.

10. Always: #LikeAGirl

An excellent example of how a great video can translate into a viral social media sensation, the Always #LikeAGirl ad campaign inspired audiences when it ran in the 2015 Super Bowl with a ground-breaking message that inspired people around the world.

The ad challenges the idea that playing sports "like a girl" is a bad thing, and the hashtag is still used on social media today, with 44 new "girl power" emojis now available on mobile and social platforms around the world.

The message was so inspiring that 94% agree that #LikeAGirl has encouraged girls to feel more confident, and 3x more girls now associate the phrase "like a girl" with positivity. Amazing!

Takeaway: Acknowledging your audience's challenges with a powerful message can inspire passion and let your customers know that you're on their side.

11. Old Spice: The Man Your Man Could Smell Like

This commercial simply exudes cool and sophisticated vibes. The idea behind the campaign was that your man might not be as classic and cool as "Old Spice Guy," but with this cologne, he could be the next best thing!

This campaign quickly went viral, and the YouTube video has well over 59 million views!

Part of this campaign's success was how the agency responded to people on social media, with Mustafa ("Old Spice Man") even recording personalized video responses for online fans.

The creative and clever idea to get personalized "mini ads" made to respond to fans on social platforms was a huge part of this campaign's success, ensuring the content remained relevant and surprisingly personal for a long time.

Takeaway: If your content starts gaining attention, jump on it with creative new content that you can post to social media. Keep customers engaged by engaging.

12. Google: Year in Search

This online content might not be the most well-known example on our list, but it is a great example of how a business can use its customers' ideas in new and creative ways. In fact, Google has been creating " Year in Search " content annually since 2016.

This annual video is used to promote Google's services by reminding users how much they use and rely on the search engine in their daily lives. The videos all contain a powerful message and tell a story of the last 12 months.

Takeaway: It's not always down to you to create content. By repurposing things your users post or highlighting how your business has helped in the past, you can create an emotional connection with your customers and promote your services in new ways.

13. Metro Trains: Dumb Ways to Die

We mentioned earlier how a creative and catchy jingle can get people to pay attention (and get your tune stuck in their heads all day). Metro Trains in Australia is a great example of how looking at things differently can help you make creative content perfect for getting your message across.

Dumb Ways to Die quickly became an internet sensation, with the song played on the radio, and a mobile game was even made to Metro's design!

The idea behind this campaign was simple: messing around near train tracks is dumb. In fact, it's as dumb as dying because you poked a grizzly bear, took your helmet off in outer space, or eating gone-off food.

With funny content that doesn't feel like it's lecturing, Metro Trains gets the idea that messing around near trains is bad across with ease and humor.

Takeaway: Even if your subject is morbid, there's no reason you can't use creative content or cute design ideas to communicate with your audience.

What is native advertising?

Native advertising is a little different from the ads you might think to find in a newspaper, magazine, or TV, but they're there! This paid content is an alternative way for marketers to get their ideas across in a more subtle manner.

Native advertising is something you'll probably come across daily. It'll be in a blog post or maybe a newspaper article about a subject relevant to the thing being marketed, but the business isn't necessarily what the article is about.

For an article to classify as a native advertisement vs. an overt ad, it will align with the style and tone of voice of the business or publication that's presenting it. Guest or sponsored blog posts are a great example of native advertising, but you might also find them in banner ads and other locations.

Affiliate marketing and Pay Per Click marketing are both generally considered native advertising.

Look for the "sponsored" logo or similar indicators to see whether the article you're reading has been made to promote a business. You might be surprised how common these are!

Native advertisement examples:

Although you might feel like native advertising is a cheeky way to promote your business, often, the blog post itself will be full of genuinely valuable ideas and content, so you shouldn't be automatically put off.

Any article that uses affiliate links or is receiving money for the content must clearly state this somewhere on the post.

1. Buzzfeed

Buzzfeed is full of native advertising and paid content. The Shopping pages, in particular, are pretty much all designed to sell you something, but even some of their other content might include native adverts.

2. Forbes

Just like Buzzfeed, if you get your news from Forbes, you've probably come across examples of native advertising by way of guest posts. They use the tag " BrandVoice " to let you know when a post has been written by another company.

Like Buzzfeed, just because a post has been written by another business to promote their services doesn't mean it's not worthwhile. Forbes labels these articles as providing "storytelling and expertise from marketers," which is probably a fair definition.

For example, SAP Concur produced an interesting article on how AI can help your business evolve (and, if you're interested in this, you might also want to check out our article about chatbots), and financial service firm Fidelity is a regular contributor to the site.

Top tips for making creative advertising campaigns.

Now you've got some ideas on what makes a great ad campaign (and maybe you've also checked out your competitors ads on social media), you should ready to get creative and design the next best marketing campaign, there are a few questions you need to ask yourself first:

Who is your target market?
Consider age, gender, interests, and anything else you can think of to get this category as streamlined and specific as possible.

What is the purpose of your ads?

Where does your target market spend their time?
Do your market research well to establish whether your target audience is constantly on social media, love a magazine, or are an avid blog reader? Do they listen to the radio on their daily commute or watch television in the evening?

When should you publish your ads?
This doesn't just mean the time of day... You should also be thinking about things like the next holiday season (for example, you might want to avoid common Christmas marketing mistakes) or current global events (like Covid-19's imposed lockdowns) that might influence buyer behavior.

Once you've figured out the Who, What, Where, and When of your advertisements, you'll be on track to develop a creative marketing campaign that will help your business stand out for all the right reasons.

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📣15 Best Advertisement Examples [January 2022] 📣 - sixads

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Looking for ad inspiration? Check out our list of best advertisement examples and boost your ad campaigns with creativity.

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Etymology of Advertising

Etymology means a study of origin, evolution and history of words.

'Advertise' is a verb form of English word ' Advertising'. It has its origin in a classical Latin word ' Advertere '.

Image credits © Prof. Mudit Katyani.

'Advertere' is made of 'Ad' + 'Vertere' where,

Thus, 'Advertere', a union of 'Ad' and 'Vertere', jointly means "to turn (one's attention) to or towards (something)."

The English word 'Advertise' is also linked to Old French word 'Advertir', which means "to (take) notice (of something)."

In its original meaning 'Advertise' is "to give (or draw) one's attention to (or towards) something."

1. According to Oxford Dictionary,

"Advertise means to present or describe a product, service or event in the media in order to increase sales."

Definition of Advertising

Advertising is defined in numerous ways with different perspectives. Following selected statements attempts to cover the simple, narrow and broad definition of advertising. Its comprehensive definition is also stated but within the preview of different senses viz; general, business and academic.

1. According to John E. Kennedy,

"Advertising is salesmanship in print."

2. According to American Marketing Association ( AMA),

"Advertising means any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor."

Image credits © Prof. Mudit Katyani.

3. In a General sense,

"Advertising covers all kinds of non-personal presentation of ideas, goods, services, events, etc., conveyed to people (who are potential customers being targeted) at large. It includes promotion of ideas, goods, services and/or events executed by an authorized advertising agency to fulfill the expectations of an identified sponsoring entity."

4. In terms of Business,

"Advertising is a subtle strategy of communicating information for promoting, alluring and convincing people to act accordingly and as expectedly to achieve satisfying results in form of generation of sale of ideas, goods, services and/or events. Generally, its consideration is realized in form of cash earned because of increasing sales as a result of its positive impact (persuasion) on potential customers."

5. In an Academic perspective,

"Advertising as a function of marketing is an academic discipline (subject) that teaches basic to advance skills of creating a result-oriented non-personal communication of information. It is done by making systematic plans which when applied correctly with blend of creativity and innovation, has a remarkable ability to make a positive mental impact, and bringing in a psychological change in the majority of masses (people) by appealing and impressing them on their conscious level to try/buy an advertised idea, product, service and/or event. For example, senses pleasuring promotion if done creatively with some unique memorable presentation always makes a place in the minds of onlookers. However, it must be done within a permissible demarcation of professional ethics. It also helps an identified sponsoring entity earn goodwill; only if such an entity provides idea, product, service and/or event on a par with the conveyed (advertised) message."

Meaning of Advertising

The following nine points explain the meaning of advertising.

Image credits © Prof. Mudit Katyani.

1. Paid Communication: Advertising is a paid form of communication. Here, an advertiser (or a sponsor) pays mass media like television, online portals or websites, Radio, Newspapers, Magazines, Hoarding, etc., to successfully communicate his AD message. Advertiser fully controls such a paid communication.

2. Non-personal communication: Advertising is a non-personal communication of information. It doesn't focus only an individual else targets all potential customers at once. It overcomes the limitations encountered in selling in person using one-to-one communication. It is an effective non-personal sales tool.

3. Identified sponsor: In the act of advertising, a sponsor or an advertiser gets easily identified. It is so, since, an advertisement mentions in its message the name, contact details and related information of an advertising entity. It also reveals brand names and trademarks of goods or services, this gives additional information about its source.

4. A Marketing Tool: Advertising is presentation and promotion of ideas, products, services, events, etc., in the market. It is thus, a marketing tool.

5. Main purpose: Advertising has three main intentions, namely; inform, educate and persuade.

1. It first informs the potential customers about ideas, products, services, events, so on.

2. Secondly, it educates them about a specific idea, product, service, event, etc.

3. Finally, it persuades them to act as per plan and accomplish the main goal or prime objective of an AD Campaign.

6. Creative process: Advertising is a creative process that involves brainstorming or imagination for bringing out original ideas. Newer concepts often attract people. If novel ideas are utilized effectively for a promotional purpose, then it can persuade potential customers to act. Thus, advertising helps in achieving the desired goal of an advertiser.

7. Requires planning: The success of an advertising greatly depends on its proper and prompt planning. Here, what matters more is how well the AD Plan gets executed. The plan of advertising must be effective, efficient and capable enough to capture a targeted market and boost sales of an advertiser.

8. Needs a meticulous preparation: Advertising involves communication of information to potential customers. Here, a large number of people encounter the advertised message. The AD message must be drafted carefully, prepared with caution and published only under the guidance and scrutiny of expert professionals. Immense care must be taken to see that the AD don't indirectly hurt sentiments of people on sensitive issues like racism, religion, politics, gender, sexual orientation, etc. Care must also be taken to check that the finalized advertisement don't indirectly slander the reputation or goodwill of well-established brand names of advertiser's competitors.

9. Proper AD Placement: The success of advertising also depends on the platform where an advertisement is supposed to be released. In other words, the medium on which the AD gets placed affects its rate of success. Before placing an AD on any mass media, the advertiser must:

1. First prepare and plan out his AD Budget.

2. Decide on the type of market to target, penetrate and capture.

3. Determine which group of potential customers to target.

4. Select the amount or total numbers of customers to reach.

The success rate of an AD Campaign can increase if advertiser takes correct decisions on crucial matters like; Where, How, When, and For How Long, to do an AD Placement.

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What is Advertising? Etymology, Definition and Meaning

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Etymology means a study of origin, evolution and history of words. 'Advertise' is a verb form of English word ' Advertising'. It has its origin in a classical Latin word ' Advertere '. Image credits © Prof. Mudit Katyani.

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