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This activity is based on the pre-class activity about content analysis and discourse analysis.

• On the next slides, look again at example research questions A and B.

• Discuss with a partner or group how the researcher could collect their data. Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of Content Analysis?

# data[].attributes.body
On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of Discourse Analysis?

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1. The transcript of four different middle-income family dinner conversations in Sheffield.
2.No, that was not secondary data. It was collected by research. It is primary
3. Transcribing the recordings / adding symbols to transcripts / looking for language patterns
4. Discourse analysis is a way to examines patterns of language, to consider what people mean by what they say, and to present the way people give their perspectives or understanding of the world.

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1. The Facebook profile photos of 50 male and 50 female British teenagers.

2. secondary data

3.

Creating subcategories

Creating a ‘code’

Recording the results

4. address the content of text

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1.the profile photo of Facebook users
2.secondary
3.use the code they designed to simplify the data and analyse the result
4.analysis of the manifest and lantent content of material to ascertain its meaning and probable effect

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1. content analysis.  can collect secondary data from Instagram.
2. content analysis.  we can collect secondary data from medical reference books.
3. content analysis. data can be collect from websites and be analyzed.
4. discourse analysis. do interview with British male lorry drivers can help us collect primary data and difine it.

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1. content analysis. We need to analyse the characteristics of these images and collate the relevant data.
2. content analysis. Medical reference book maybe longitudinal research.
3. content analysis/ discourse analysis language used in the advertisement
4. discourse analysis

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1.How do #fitspiration images on Instagram represent body image?

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?