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Definition: The activity of selling products or services.

Example: "Our team's primary goal is to increase sales by 15% this quarter."

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Definition: A series of actions or steps taken in order to achieve a particular end.

Example: "We need to follow the new process for qualifying leads to ensure consistency."

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Definition: A planned set of activities with a specific goal, start and end date, and resources.

Example: "The client is launching a new software development project and wants us to bid on it."

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Definition: Retail is selling goods directly to the public. Distributors are businesses that sell products from manufacturers to retailers or other businesses.

Example: "We are looking for new distributors to expand our reach in the international market, as well as new retail partners."

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Definition: A contract that establishes the terms of a business relationship over an extended period.

Example: "We are negotiating a long-term agreement with our client to secure our position as their preferred vendor for the next five years."

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Definition: Original Equipment Manufacturer. A company that produces parts or components that are then sold to and used by another company to build a final product under their own brand.

Example: "We sell our microchips to a major electronics company, acting as the OEM for their latest line of laptops."

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Definition: Professional End User. An individual or company that is the final user of a product for commercial, industrial, or professional purposes, rather than for personal or home use.

Example: "Our new software is designed specifically for PEUs in the financial sector who need advanced data analysis tools."

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Definition: A person or organization that acts as a link between parties to facilitate a sale or agreement.

Example: "We often work with intermediaries like consultants who help us connect with potential clients."

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Definition: The practice of exchanging things with others for mutual benefit; in business, often seen as a mutual relationship between two parties.

Example: "The reciprocity in our relationship with this supplier means we get priority service, and they get our consistent business."

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Definition: The network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product or service.

Example: "Managing our supply chain efficiently is critical to meet our customer demands on time."

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Definition: A potential customer who has shown interest in a product or service.

Example: "The marketing campaign generated a lot of new leads for our sales team to follow up on."

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Definition: Features, Advantages, and Benefits. A sales technique that focuses on how a product's features provide an advantage that ultimately offers a direct benefit to the customer.

Example: "When pitching our product, we use the FAB method to highlight how its specific features will save the client money."

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Definition: Unique Selling Proposition/Point. The unique benefit or feature of a product or service that differentiates it from the competition.

Example: "Our product's main USP is its patented technology, which no other competitor has."

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Definition: Return on Investment. A measure of the profitability of an investment, calculated by dividing the net profit by the cost of the investment.

Example: "We presented the client with a clear analysis showing a strong ROI for our proposed solution within the first year."

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Bill of Materials, a complete list of all the parts, raw materials, and components needed to build a product.

Example: This means that the sales budgets have to be connected to bill of materials data of all the machine models.

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The skills and resources a company's marketing and sales teams have to effectively sell to customers.

Example: The company uses customer capabilities to define the target market.

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How company wants its brand or product to be perceived by its target customers, especially, (mainly) compared to competitors.

Example: on the one hand it can bean ability to position the offering compared to the offers on the market. On the other, it refers to the positioning an offering occupies in the customer's mind.

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A sales method where customers find through things like your website or blog, and your team then helps them through the buying process itself.

Example: Instead of trying to find and access customers, the latest marketing trends emphasize inbound sales.

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The process of making website more visible on search engines like Google so more people can find it and use.

Example: The main idea is not to sell, but to attract the people interested in the certain topic to the website.

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A pricing strategy based on the money left over after paying the costs of making or selling a product.

Example: The idea of contribution pricing is that all the prods contribute equally to the gross profit of the company.

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The conditions that state when and how a buyer must pay a seller for goods or services.

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An abbreviation for "Million Euro."

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The average rate of return a company is expected to pay to its investors to finance its assets.

Example: If a company has set a target return (WACC) on its capital at 6%, this means that the expect return on capital should be 0.017% every day (6%/360).