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https://docs.google.com/forms/d/e/1FAIpQLSfpXrqWmm0nMmyEgb2UYOqMaB3bF5-HjEBg1olQuGDDKLeEHQ/viewform

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Inside H&M’s digital relaunch and approach to multichannel experiences

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Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

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Trefor Moss and Owen Tucker-Smith | Photographs by Jessica Foley for WSJ

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The fashion brand is dealing with an identity crisis and stagnating sales. Can associating with musicians like Charli XCX help?

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Inside H&M’s trend-led global influencer strategy which has led to 113% growth in earned media - CORQ

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H&M is working with creators to embrace the cultural zeitgeist by tapping into viral content formats and fashion trends. The retailer’s strategy is clean: partner with a mix of prominent and micro creators and commission them to produce content in popular formats which scale brand awareness. It works with influencers such as Mia Regan, Holly Read More…

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In a world of endless social media scrolling and thousands of hours of content uploaded online every hour, Generation Z has found a singular place that welcomes us all: the gym. Over the last few years, the rise in gym culture among Gen Z has been hard to ignore. From major brands like GymShark and…

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Gen Z loves the gym. That’s a big problem for gyms.

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Gen Zers are crowding gyms with their love of weightlifting and hanging out. America’s gyms aren’t ready for the swolest generation.

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ABC Fitness Releases Wellness Watch Fall 2024 Report, Highlighting…

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Report shows that Gen Z is focused on overall wellness, while Boomers are the most active.

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Gen Z vs millennials: Who will win the great gymwear war?

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The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

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How Barry’s brutal, nightclub-inspired workouts became the biggest thing in fitness

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Founded in West Hollywood 25 years ago, Barry’s helped launch the era of the modern boutique fitness studio. Its glamorous devotees wouldn’t sweat anywhere else.

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Barry’s Bootcamp - latest news, breaking stories and comment - The Standard

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Latest London news, business, sport, showbiz and entertainment from the London Evening Standard.

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Barry’s Lands Funding, Targets Expansion

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Barry’s: Everything You Need to Know About the Popular Workout Class

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Instructors tell us what you can expect from a class, why people love it, and how to decide if it’s right for you.

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Bka Digital Outfitters, Auckland, New Zealand (www.bka.co.nz)

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Generation Active: The 80% Your Club Can't Ignore

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What clubs need to do to attract and retain Millennials and Gen-Z - known as Generation Active

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Consumer trends: How will Gen Z affect the fitness industry?

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Aged 21 years or younger, Generation Z are the next customers and employees of health clubs worldwide. Tom Walker asks generational researcher Denise Villa, PhD, how this tech-savvy and social media-driven generation will affect the industry

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UK Athleisure Market Size & Outlook, 2030

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The athleisure market in UK is expected to reach a projected revenue of US$ 36,135.4 million by 2030. A compound annual growth rate of 8.9% is expected of UK athleisure market from 2025 to 2030.

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27+ Mind-Blowing Sportswear Industry Statistics: Global Growth and UK Market Insights for 2025 - PromoCode.me.uk Blog

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Explore 27+ shocking sportswear statistics covering global Junket size, UK consumer trends, and industry forecasts for 2025. Data-driven insights included.

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Our campaign HOWEVER YOU MOVE is all about freedom of expression, zero judgement or expectation and total body empowerment, featuring an iconic cast of Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim alongside streetcast Marseille youth, who prove that whatever your relationship with fitness and working out is, everyday is a day to find joy in movement, getting you one step closer to achieving your fitness goals, whatever they are.

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Our campaign HOWEVER YOU MOVE is all about freedom of expression, zero judgement or expectation and total body empowerment, featuring an iconic cast of Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim alongside streetcast Marseille youth, who prove that whatever your relationship with fitness and working out is, everyday is a day to find joy in movement, getting you one step closer to achieving your fitness goals, whatever they are.

# data[].attributes.attachment_link.title
Inside H&M’s digital relaunch and approach to multichannel experiences

# data[].attributes.attachment_link.description
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.