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Eco-Entrepreneurship Challenge – Youth Driving Change-hrv.

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Eco-Entrepreneurship Challenge – Youth Driving Change

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As part of the European Mobility Week 2025, on 19 September, second-year Economics students of the High Vocational School ban Josip Jelačić, under the mentorship of Entrepreneurship teacher Nada Ratković, will participate in an activity entitled “Eco-Entrepreneurship Challenge – Youth Driving Change.” The activity links sustainable mobility, air quality, and entrepreneurship, encouraging students to reflect on how their initiatives can contribute to a greener and healthier future.

The workshop begins with an introductory presentation on the goals of European Mobility Week, examples of green start-ups, and a discussion on the connection between traffic, air pollution, and health. Students then analyze traffic patterns and air quality data or conduct a short field study. Back in the classroom, they work in teams to design a business model or mobile application promoting sustainable mobility. Each idea must include a name, slogan, target group, and a visual element such as a poster, app sketch, or promotional video.

Possible projects include an app that rewards users for “green kilometers,” a school bike-sharing service, an eco-taxi start-up, or a promotional campaign “Step by Step Towards a Healthier City.” After developing their ideas, teams present them in a short pitch to a jury, which provides feedback, and the best project is awarded a symbolic eco-prize and the certificate “Young Eco-Entrepreneurs.”

This activity fosters critical thinking, creativity, teamwork, and communication skills while giving students practical experience in connecting entrepreneurship with env

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U sklopu Europskog tjedna mobilnosti 2025., dana 19. rujna, učenici drugog razreda smjera ekonomist Srednje strukovne škole bana Josipa Jelačića, uz mentorstvo profesorice Poduzetništva Nade Ratković, sudjelovat će u aktivnosti pod nazivom „Eko-poduzetnički izazov – Mladi mijenjaju mobilnost“. Aktivnost povezuje održivu mobilnost, kvalitetu zraka i razvoj poduzetničkih ideja te potiče učenike da razmišljaju kako njihove inicijative mogu doprinijeti zelenijoj i zdravijoj budućnosti.

Radionica započinje uvodnom prezentacijom o ciljevima Europskog tjedna mobilnosti, primjerima zelenih start-upova i raspravom o povezanosti prometa, zagađenja zraka i zdravlja ljudi. Učenici zatim analiziraju prometne obrasce i podatke o kvaliteti zraka ili provode kratku terensku studiju. Povratkom u učionicu slijedi timski rad u kojem osmišljavaju poslovni model ili aplikaciju koja promovira održivu mobilnost. Svaka ideja uključuje naziv, slogan, ciljnu publiku i vizualni element poput postera, skice aplikacije ili promotivnog videa.

Mogući projekti uključuju aplikaciju koja nagrađuje korisnike za prijeđene „zelene kilometre“, uslugu školskog bike-sharinga, start-up za ekološki taksi prijevoz ili promotivnu kampanju „Korak po korak do zdravijeg grada“. Nakon razrade ideja, timovi ih predstavljaju kroz kratki pitch pred žirijem, a najbolja ideja osvaja simboličnu eko-nagradu i certifikat „Mladi eko-poduzetnici“.

Ova aktivnost potiče kritičko razmišljanje, kreativnost i timski rad te učenicima daje priliku da praktično povežu znanje iz poduzetništva s aktualnim ekološkim izazovima. Također jač

Target group(s):students, teachers, parents, professional colleagues

Objectives:Understand the concept of sustainable mobility and recognize its benefits for the environment and human health.
Identify different forms of sustainable transport (walking, cycling, public transport, car-sharing).
Analyze traffic patterns and link them to air quality and environmental impact.
Acquire and apply the basic elements of an entrepreneurial business model in practice.
Develop critical and creative thinking through designing innovative ideas and solutions.
Gain experience in teamwork, decision-making, and presenting ideas.
Strengthen communication and digital skills through public pitches and the creation of promotional materials.
Realize how small lifestyle changes can contribute to reducing emissions and healthier living.
Build a sense of active citizenship and social responsibility.