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The Dream Crazy advert is about how anyone can become succesful if they have a dream. It demonstrates that it is possible to break down any barrier to be a succesful athlete, if you have a dream.

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The advert shows the development of athletes, from where they began to becoming the leaders in their sports. It utilizes atmospheric music (building to a crescendo at the end) and creates a sense of euphoria by showing extreme examples of athletes overcoming adversity.

For each athlete, the ad follows the same structure - who they were, then who they are now. The narrative utilizes repetition to emphasize the similarities in each athlete's journey.

It ends by showing the narrator is an athlete who was exiled for his political stance.

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Endorsement (celebrities) - we can aspire to be like them

Empathy - some athletes have overcome huge obstacles, which we would never face. We appreciate their struggle (makes us feel we can be succesful as we don't have the same challenges)

Potential - if everyone else can overcome their obstacles, so can I, and I can achieve greatness.

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Repetition (Crazy)

Celebrity sports people

Analogy - each athlete has a story which challenges stereotypes

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Either that America is amazing for giving everyone an opportunity (basically the American dream), or that it is terrible that all of these gifted athletes need to overcome obstacles they had no control over.

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Society has put barriers in place which prevent people achieving their dreams, and if you try you are labelled as "Crazy".

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No matter what life throws at you, if you have self-belief you can be succesful. The only limit is your own imagination.

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1st: Fear appeal in the test situation, empathy appeal in the nephew situation.

2nd: Explicit claims

3rd: Empathy appeal

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2. Youth Appeal

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1st: Youth appeal, loaded language

2nd: Explicit claims

3rd: Humor

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1st: Youth Appeal, explicit claims

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1. fear appeal

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1. feat appeal

2. Explicit claims

3. Empathy appeal

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1. Fear appeal

2. Explicit claims

3. Empathy appeal

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1. Fear Appeal

2. Explicit Claim

3. Empathy Appeal

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1st: Empathy Appeal, Fear Appeal, Youth Appeal

2nd: Explicit Claims

3rd: Empathy Appeal, Loaded Language

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The Dream Further campaign is about female empowerment and supporting each other to reach our potential.

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The Dream Crazy advert is about if anyone, specifically women, want to achieve their goals but societal expectations deem them as crazy, they should keep going until they achieve it. This ad shows how women have broken barriers and proved that they should achieve equal opportunity in sports and beyond.

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The advertisement has a theme of hope and defiance, conveying a message that even against all odds, one may prosper and succeed, and that it all begins with believing in ones ability to do so.

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The Dream With Us advert is about how all dreams are crazy until someone does it, done by showing a group of female athletes defying norms. Encouraging us to 'dream with them'.

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The narrative structure of the girl's journey going through all these experiences feels like a dream, suddenly changing the scenarios with different accomplishments. The ad begins with the girl being afraid and this transitions into her being very confident and competent in her abilities. The athletes and experiences were very diverse, with people form different cultures and communities, as the girl lived their accomplishment.

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The Nike "Dream Crazier" ad has a narrative exposing societal biases against female athletes before introducing diverse sports stars who triumph over adversity. The ad demonstrates determination and resilience through visuals and an empowering soundtrack. The advertisement reinforces the theme of breaking barriers as a symbolistic feature. Overall the ad delivers a call to action for women to dream crazier and redefine possibilities in sports.

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The narrative can be described as rhetoric, where questions are repeatedly asked. This contributes to the tense and empowering atmosphere. Additionally, a rushed mood is created, supported by the people in the video running, as well as the slow music buildup.

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The advert is situated in America given by the look of the city and the emphasis on the top 2 American sports, baseball and football. However they defy the social norm of these sports which are often associated with masculinity, and they encourage the idea of changing this inequality and joining the women who dream of playing these sports.

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The lack of support that some young female sporters, in specific female football players, may encounter in the world of professional sports.

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In the beginning of the ad, the repetition of using "we" signifies the appeal of inclusive language. This impacts the viewer as they can relate to the women showed in the ad and feel connected, which influences them to support/buy Nike products.

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The Nike "Dream Crazier" ad reflects the contemporary cultural shift towards gender equality and female empowerment. Through powerful visuals and Serena Williams' narration, the campaign challenges traditional norms, addressing issues like gender inequality in sports. It captures a societal push for inclusivity and a redefinition of expectations for women, contributing to a more progressive cultural narrative.

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The advertisement uses the rhetorical device of ethos. It persuades the audience that the elite use Nike products by utilizing high-profile football players such as Sam Kerr and Neymar.

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The advert communicates the conflict of gender inequality in sports, highlighting the disparities and double standards faced by female athletes. It confronts societal norms and challenges the limitations placed on women, promoting a call for change and recognition of their accomplishments.

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Repetition: Nike repeatedly shows women overcoming obstacles to achieve their goals. This was done in different sports to appeal to a large range of female audiences while also attempting to address the issue of gender discrimination, improving the company's brand image and attracting customers.

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The global issue being presented is culture, identity, and community, specifically regarding gender. The advertisement focuses on women in sport specifically, and how equal opportunity must be given to them.

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The theme of the ad revolves around breaking gender barriers and empowering women in sports. The central message encourages individuals to challenge societal expectations, dream boldly, and embrace the idea that women can achieve greatness in any field, transcending traditional limitations.

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The common theme is to inspire women to achieve their dream regardless of what society says. If societal expectations define their dream as crazy, they should still push for their dreams and "show" society that they're dreams are crazy.

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The central message of "Dream Further" is to keep your dreams big and expectations high, despite how impossible it may seem at the moment. It encourages its audience to let their seemingly impossible dreams be achieved by being self-confident and encouraging the people around them to do the same.

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The advert gives representation to all the women in the world of football. Nike does this to convey that they shelter young female football players. Football is a male-dominated sport, and women find it very hard to thrive in the field and get representation. Thus, Nike uses this global social issue to show support to all young female football players.

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The common theme appears to be the empowerment and celebration of women in sports, specifically women's football (soccer). The Ad highlights moments of success, achievement, and recognition in women's football, such as setting new sales records, having the biggest turnout ever seen in sports, and a female coach making history. These elements suggest a focus on breaking barriers, achieving new heights, and inspiring a new generation of female athletes.

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Rhetorical Questions - Narration with personal questions such as "Will you be the one to end gender inequality?"

Juxtaposition - High-level athletes juxtaposed with low-end settings such as subway

Repetition - Repeats rhetorical questions throughout advertisement for emphasis

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The conflict being communicated is about women not having equal opportunities in sports. The advertisement encourages women to take risks within the sports world in order to overcome the issue.

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Personal appeals: the ad taps into the human desire for a better future and a sense of fulfillment. This emotional appeal can create a positive and memorable connection with the audience.

Youth appeals: To be the first 13 years old to become pro. the idea of being the first 13-year-old to become a professional at something is inherently tied to achievement. Youth often seek recognition for their talents and accomplishments, and this statement suggests a remarkable and unique achievement

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The global issue addressed in this ad is the underrepresentation and undervaluation of women in sports. By showcasing the achievements and milestones in women's football, the ad seems to be addressing and challenging the gender disparities in sports. It highlights the need for greater recognition, support, and investment in women's sports, aiming to change perceptions and encourage equal opportunities for women athletes worldwide.

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The common theme of the advertisement is union and support between female players and to follow your passion.

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The global issue in the advertisement is social justice and inequality as it highlights gender inequality in sports, featuring female athletes who defy stereotypes and break barriers. It encourages viewers to challenge societal norms and support the pursuit of equality in the world of sports.

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Global issue of young POC girls in the sports industry, how their success depends on white sponsors and their seeming perfection. They cannot make mistakes as easily or fail in achieving their goals as white girls could in the industry due to the immediate backlash they would receive due to their gender and race.

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In Nike's "Dream Further" advertisement, the author employs adventure and endorsement appeals to empower the female audience entering the sports industry. By utilising frequently changing scenes, the author creates a dreamy and exciting mood through the eyes of the little girl. This encourages the viewer to join and become a part of the fun experience, emphasising that Nike's products will help to achieve this dream. Furthermore, the use of endorsement appeal such as showing Neymar and the Barcelona football team stirs popularity into female football, thus showing support for new opportunities for women.

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Gender equality is a rapidly increasing issue in our modern world, where women should receive the equal opportunities as men but receive lesser and are stereotyped into specific roles and expectations by society. This is usually apparent in the sports industry where men recieve more attention in particular sports compared to females and this is highlighted by the Nike Dream Crazier ad.

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This Nike advertisemennt (Dream Further) highlights the global issue of gender disparities in sports, specifically the underrepresentation of women in football. It calls attention to the need for increased recognition and support in women's sports to promote equal opportunities for female athletes.

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In the Nike Dream Crazy Ad talks about the issue of inequality. They highlight this global issue by covering the achievements of women in sports showing they can achieve as much as men.

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Nike's "Dream Further" advert reveals the impact of gender stereotypes on the barriers and obstacles that women have to face in their career path.