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email: chewycharm23@gmail.com

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Company name: Chewy Charm

Product: Sou-Gar Baby

On instagram: _chewycharm

Chewy Charm is a company dedicated to bringing joy and sweetness into the lives of our customers in UNIMAS through our delightful variety of gummy products. Our flagship product "Sou-Gar Baby" is a unique and delicious gummy treat that quickly became a favourite among gummy enthusiasts.

Sour-Gar Baby is a special blend of sweet and sour gummy goodness. Priced at RM 6, packed in a presentable container that offers a burst of flavour in every chew.

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I find it enjoyable to revisit this subject during my degree, especially since I had previously studied it during my diploma. The engagement of my group members in their work adds to the positive experience. This subject has not only expanded my knowledge but also equipped me with more information and skills related to business.

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Link : https://www.instagram.com/_chewycharm?igsh=ajIxamFhMzk1a3F6&utm_source=qr

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Chewy Charm is a food industry located in UNIMAS, Kota Samarahan. Chewy Charm aims to bring joy and sweetness into the lives of our customers through delightful and innovative gummy creations.

Business Overview:

Chewy Charm is a local confectionery company that offers to the vibrant community of University Malaysia Sarawak(UNIMAS). Founded to create moments of joy, Chewy Charm specializes in crafting delicious and visually appealing gummy products with a focus on catering to the unique preferences of the university community.

Products:

A harmonious blend of sweetness and sourness, packed in a convenient and portable form, priced at RM 6.

Market Opportunity:

Chewy Charm is strategically positioned to meet the confectionery desires of students within the UNIMAS. The university setting offers a unique opportunity for creating a local brand with a strong sense of identity and community connection.

Competitive Edge:

Chewy Charm distinguishes itself through a deep understanding of the UNIMAS community, offering gummy products that resonate with local preferences. The brand's commitment to quality, hygiene, affordability and personalized touch sets it apart in the campus market.

Financial Projection:

Chewy Charm anticipates steady growth within the UNIMAS community, capitalizing on on-campus events and building a loyal customer base. The company aims to establish a strong presence within the university and explore opportunities for collaborations with campus organizations.

Future goals:

Chewy Charm wants to be a favourite part of the UNIMAS experience. We plan to add more variety to our gummy treats and make everyone feel connected by sharing sweet moments.

Conclusion:

Chewy Charms invites the UNIMAS community to savour the sweetness of campus life. With a focus on quality, hygiene, affordability and community connection, we are excited to be your go-to source for delightful gummy moments within the vibrant UNIMAS campus.

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RM6

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As a leader,

- Provide clear direction and explain about our project goals and why achieving the target sale is important.

- Efficiently distribute tasks based on individual skills.

- Keep everyone informed about progress, challenges, and changes also encourage open communication and feedback.

- Ensure everyone meets deadlines and maintains a good team spirit.

- Helping each of the members, ensure a strong sense of unity and commitment and highlight that success comes from everyone working together.

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Logistics & Supply Chain Management

Search and survey for stock supplies in online platforms

Keep track of product inventory

Analyse costs with the entire supply chain and identify area for cost optimisation

Manage customers order pick up and delivery

Ensure the quality of product is the same as advertised online

Take product photoshoots

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Marketing Management

Creating a new email for our team for business purposes

Creating a new Instagram business page for our project

Creating a promotional poster

Promoting our product on many channels such as Instagram, Telegram, and WhatsApp

Providing a Business Model Canvas for our team

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Customer Service

- Creating a Google Form to make the ordering process easier and more organized.

- Ensuring that the order details are accurately captured before being updated to team members.

- Keeping customers informed about the status of their orders, including confirmation of order receipt and delivery process.

- Handling requests from customers who need to modify their orders, such as changing payment and delivery options.

- Expressing gratitude for the order and thanking customers for their purchase.

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Finance Management

Preparing the transaction records for all of the in and out transactions from the business

Sorting out all of the invoices based on the date

Track the sales income for each day

Preparing the income statement at the end of the sales

Ensuring that the sales report are accurate without any hidden digits

Helps the group members to fill in their go ecommerce by providing the finalised transactions records

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Nur Izatul Afrina Zainuddin Individual Reflection

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Nur Izatul Afrina Zainuddin Individual Reflection

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Embarking on the journey of my business course has been both enlightening and rewarding. Throughout the semester, I gained valuable insights into various aspects of business, from marketing strategies to financial management. Our final project was selling a product and achieving a target sale which is rm 100. Meeting the target sale was not just a numerical achievement but it symbolized the application of our knowledge and the development of practical skills. This experience taught me the importance of adaptability, resilience, and effective teamwork in the dynamic world of business. As I conclude for this course, I carry with me not only a deeper understanding of business matter but also a sense of accomplishment that comes from meeting real-world challenges head-on. I am so grateful for the opportunity to be in this group members because everyone did a great job to finish this project. Goodjob everyone !

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Nur Aliah Rusydina binti Ayub Individual Reflection

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Nur Aliah Rusydina binti Ayub Individual Reflection

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Honestly, this was my first time stepping into the entrepreneurial arena. I would be lying if I said it was easy, but I am still amazed with the benefits that I have gained from this project. Engaging in this project revealed a journey into the heart of teamwork. Everyone had the opportunity to share their ideas and help one another with the distributed tasks. Our dedication resulted in the tasks being completed perfectly. Taking part in this project has been a hands-on immersion into the world of project management. I have learned to assign priorities to tasks based on their urgency. For instance, we started promoting and selling our products early so that we had more time to complete the e-portfolio. Therefore, we have successfully achieved the target sales of RM100 and the delays in subsequent activities have been avoided. I have been working with the best people throughout the project. Thank you everyone and well done.

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Being a part of Chewy Charm was a pleasure experience for me. Collaborating with my team in this small business has allowed me to acquire skills in effective business management. My partner and I were assigned to look for vendors that could help supply all the materials we needed to run this business. It is not an easy task cause we have to consider our budget and the material specifications. Even though we had to wait for some time for the parcel to arrive, we managed to repack everything just in time and quickly put our products on sale on every social media platform. Every one of us gives our maximum contribution and works closely with each other to come up with great ideas on how we should promote our products. We are fortunate enough our products launching went smoothly and gained positive attention from our customer. This project has highlighted the importance of teamwork, effective communication and adaptability in facing challenges.

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Delysha Anak Entusan Individual Reflection

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Delysha Anak Entusan Individual Reflection

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Jumping into this small online business venture brought a mix of familiar and new things for all of us. As a team, we made sure to keep communication open, ensuring that we worked well together. While managing time was tricky, I personally chipped in, along with the rest of the team, to complete our individual task effectively. Dealing with hurdles like delayed stock arrival and melted gummies took us by surprise, but we pulled together, brainstormed, and found a solution. Personally, I'm really enjoying learning about selling food items. Moving forward, the things we've learned as a team will help us feel more ready for the ever-changing world of online business. From planning our brand to anticipating slumps, each step strengthened our teamwork and adaptability. As we move forward, the collective efforts of our team lay a solid foundation, instilling confidence in the success of our online business.

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Collina De Andriana Individual Reflection

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Collina De Andriana Individual Reflection

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The project that I have done for this course are really interesting and gave me a lot of new knowledge. Since this is the first time for me to learn this subject, I found this project quite delightful and enjoyable to do. I learnt a lot about handling a business and it is not that easy as it is seems to be. I got a grip on how to manage the finance for the group's business. My groupmates are very cooperative and responsive to work with where as they help me whenever I found it hard to understand a few part of managing the finance. Overall, this project helps me to improve my communication skills with customers and my group members because I get to give my opinions and ideas towards making our group business project a success.

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1. Visual Appeal: Colorful gummy candies at the top grab attention, appealing to the target audience interested in such products.

2. Clear Message: The bold text "We Are Coming Soon" is centered on a pink background, serving as the focal point for a clear and impactful message.

3. Engagement: The instruction "STAY TUNE!" encourages viewers to anticipate upcoming updates, a common strategy to build engagement and sustain audience interest.

4. Caption:
The caption "Dive into a world of chewyyy wonders!" creates intrigue, urging the audience to stay tuned for additional details.

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 Customers’ problems that we address / solve 

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 Customers’ problems that we address / solve 

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We have addressed problems from the students in UNIMAS that they are struggling to find affordable candy options and facing inconvenience due to non-portable packaging.

Therefore, our group took this opportunity to conduct market research to identify a reasonable price range. Moreover, embracing a simple yet cute design and introducing resealable packaging can address these concerns. Hence, the packaging does not only focus on affordability but also freshness for a delightful candy experience.

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1. Key Partners: These are the entities that provide critical resources or support to the business. Our key partners are PD Market, Beehive Chocolate, IVOX Mall, and Ku Packing.

2. Key Activities: These are the central operations that the business engages in. For this business, the key activities include selling food products, specifically candies, and offering a pickup service.

3. Value Proposition: This is the unique value that the business promises to deliver to its customers. The business in question offers halal, affordable, and delicious candies with a variety of flavors and limited editions.

4. Customer Relationships: This component describes how the business interacts with its customers to establish and maintain relationships. The business engages with customers online and provides updates via SMS.

5. Customer Segments: These are the specific groups of people that the business aims to reach and serve. The primary customer segments for this business are students in UNIMAS and candy lovers.

6. Key Resources: These are the assets that are necessary for the business to operate and create its value proposition. For this business, the key resources include candy suppliers, distribution channels, and miscellaneous expenses.

7. Channels: These are the means by which the business reaches its customer segments. This business uses Whatsapp, Telegram, and Instagram as its primary channels, indicating a robust online presence.

8. Cost Structure: This describes all costs incurred to operate the business. The significant costs for this business include raw materials, marketing, and advertising.

9. Revenue Streams: These are the sources of income for the business. For this business, the revenue streams include campus sales and online sales & pickup.

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Supply chain & operations management

Get suitable vendors for materials to run the business that is within our budget.

Ensure products meet or exceed quality standards.

Make sure the quantity meets the demand of the customer.

Repack the products into resealable containers.

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Attention

The post grabs attention with the bright pink text and the use of emojis.

The text "IMPORTANT DATES!!" also stands out and is likely to make people curious.

Interest

The post brings up "IVE Off The Record" and "gummies," likely capturing the attention of K-pop group IVE enthusiasts or candy lovers.

The post creates a sense of mystery by not providing any further details about the gummies or the event.

Desire

While not explicitly stating the gummies' desirability, the post implies high demand by announcing the order form on the brand's Instagram bio. This creates urgency, urging people to secure the gummies before they potentially run out.

Conviction

The post uses the phrase "Save the date bestiess!!" to create a sense of community and belonging.

Action

The post invites people to "ASK US ANYTHING ON DM," prompting them to engage with the brand directly and seek more information about the gummies.

Additionally, the post specifies that the gummies can be picked up on December 22nd, providing a clear date for people to anticipate.

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Purpose: The post aims to generate excitement for Sou-Gar Baby. With a visually appealing video and Muppet DJ character, it adds a fun touch. The text "Get your gummies now!!" and the bio link encourage viewers to take action and learn more about the product.

Techniques: The post uses a number of techniques to achieve its purpose:

Eye-catching visuals: The vibrant video and image showcase the Muppet DJ character, appealing to a broad audience with their colorful and bright visuals.

Humor: The use of the Muppet DJ adds a touch of humor to the post, which can make it more memorable and engaging.

Call to action: The phrase "Get your gummies now!!" and the bio link provide clear instructions for viewers to explore more about the product.

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Telegram promotional post in Cempaka College Group

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Telegram promotional post in Cempaka College Group

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1. Attention: The vibrant visuals of candies and emojis quickly capture the reader's attention. The phrases "Unwrap a burst of joy" and "SOUR BELT AND BEBETO GUMMIES IN A CONTAINER!?" heighten the reader's curiosity.

2. Interest: The post emphasizes the product's key features, including the sweet and sour flavor blend, Halal certification, and limited-time offer. This strategy aims to spark interest and encourage the reader to seek more information about the product.

3. Desire: The post uses descriptive language to create a sense of desire for the product. Words like "irresistible," "delightful," and "mouthwatering" trigger the reader's taste buds and make them imagine the pleasure of eating the candies.

4. Conviction: Conviction is established through the special offer: all these gummies in one container for RM6 only. This deal has the potential to persuade potential customers by showcasing the value they would receive.

5. Action: The call to action is clear with “PRE-ORDER NOW LIMITED STOCKS” and providing an order link. This instruction prompts the audience to take immediate action to secure their purchase.

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Screenshot of Communication with Customers #1

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Screenshot of Communication with Customers #1

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Screenshot of Communication with Customers #2

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Screenshot of Communication with Customers #2

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Screenshot of Communication with Customers #3

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Screenshot of Communication with Customers #3

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Screenshot of Communication with Customers #4

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Screenshot of Communication with Customers #4

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Nur Aliah Rusydina binti Ayub