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This ad contains a short film in which a boy clashes with Cristiano Ronaldo causing them to switch bodies. Empathy and understanding are at the core of this film, as it focuses on ways in which people can overcome their differences and create connections. The ad speaks persuasively by using a famous sportsman to put across a message that is relevant to people of all age groups and backgrounds. Furthermore, the commercial has got a strong emotional tug as it presents the plight of a young boy attempting to fit into his new surrounding.

The advert relates to inequality as an IB global issue. Inequality is one of those problems that are prevalent globally among diverse groups of people. It assumes various forms such as economic disparities, gender inequality and racism. According to the ad, empathy coupled with understanding can be used to tackle these vices. It shows how different human beings could still find themselves despite their variedness leading to better society where everybody is equal.

I was affected by the advert because it reminded me about empathy and understanding in our daily lives. It showed me that we can make a difference by listening to others’ views or opinions and trying our best to empathize with them. Also, it made me remember why I love story telling so much.

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The advertisement “Dream Further” by Nike is dedicated to empowering girls so that they can realize their dreams of becoming football players. The advertisement is persuasive because it illustrates imaginative power and the idea encourages young girls to envisage great things regarding their passions. This advert was impactful on me due to the fact that it underlined the necessity of representation. It also showed how seeing individuals who resemble you in authoritative posts can motivate you towards your objectives. The commercial covers the topic regarding gender equality, an ever-present IB global issue; a human right and therefore part of the foundation for peace, wealth and sustainability.

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This is a global Nike commercial with the title “Rallying Cry” that extols the influential power of female determination and showcases how women are able to overcome boundaries through sport. The ad contains women from different countries inspiring each other as they look forward to a new era in sports led by Tayla Harris an Australian born boxer and AFLW player, who would be leading the charge in sports through her talent and grit. The ad is influential because it demonstrates how strong women are and their spirit of dedication that has been helping them to lead their cities and move their cultures forward through sport. It affected me because it emphasizes on empowering all women and girls globally via sport which is an IB global issue. Sport is recognized as one of the most powerful platforms for promoting gender equality and empowering women and girls, which is one of the key priorities of United Nations’ Sustainable Development Goals . This advertisement acts like a rallying cry for women to find their inner strength through sports thereby encouraging even more women to push beyond what they thought was impossible .

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Nike’s “Find Your Greatness” advert is specifically meant to motivate people to reach their dreams and achieve their best. It is more convincing because it targets a wider audience rather than just sportsmen and highlights that greatness is not only for the rich. The advertisement also features regular people from different walks of life, thus reinforcing the idea that greatness can be found in just about anybody.

Apart from me heeding to societal norms that lock out most individuals from being great, this campaign contests this perspective. Rather than being the best, it emphasizes on struggling and going beyond personal setbacks because greatness is not about winning.

To relate this to an IB global issue, we have to think about “social inequality”. The advert does this indirectly by advocating integration and tearing down walls of social divide. No matter who they are or where they come from everyone has the potential for greatness¹ .This ties with the IB’s focus on global-mindedness as well as the faith in every person’s potential.

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The advertisement is persuasive as it employs famous athletes to communicate a relevant message to individuals belonging to all age groups and demographic backgrounds. Furthermore, it has a strong emotional appeal as it depicts the struggles faced by athletes who had setbacks but managed to turn their lives around.

The ad can be associated with the IB global issue of health and well-being. Health and well-being are factors that affect everyone irrespective of their ages and backgrounds worldwide. It may take different forms such as physical health, mental health or social wellbeing. The ad emphasizes on resilience and endurance in dealing with issues relating to health and well-being. It demonstrates how people can overcome adversity and achieve their goals even when circumstances are tough.

What struck me about the advertisement was that it reminded me why we must be resilient every day of our lives; this was very impactful for me as an individual. I learned that no obstacle is too big to overcome if we decide to put in hard work and dedication into the achievement of our dreams. It also reminded me about the captivating power of stories in relaying messages that are important for a wide audience. In totality, this advertisement is a powerful reminder of some necessary aspects including resilience, determination, commitment etc., which should not be forgotten in our today’s world.

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Your connections in this work with the global issue were successful. Excellent Work :)