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Beige Minimalist Team Members Instagram Post (4)

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1. NUR IYAZI BINTI ZAINI (100407)

2. NUR ILYANA NADHIRA BINTI ALEK @ MALI (100395)

3. DALILA FARZANA BINTI DOLLAH (98591)

4. NUR SYAFIQA BINTI HASLAN (100481)

5. NUR FATIHAH BINTI MOHD NORESAN (100352)

6. NUR ATIQAH BINTI KAMSANI (100300)

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NUDE PINK, BUTTERMILK, BLACK

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MAROON, BLACK, COFFEE BROWN, BEIGE, PINK BELACAN, SAGE GREEN, HICKORY BROWN

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Instagram link: https://instagram.com/hijabiz.scarff?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

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Our business, "Hijabiz.scarf," which sells hijabs, was founded on our love of mixing modesty with style. As the market for stylish but modest headscarves grew, we saw a chance to establish a product that honour cultural customs while appealing to a wide range of consumer interests. Hijabiz.scarf marketing strategies emphasis on establishing a powerful online presence on social media, such as Instagram, Facebook, and Whatsapp that accentuates the hijab collection's versatility. Our pricing policy ensures that customers get great value for their money by striking an equilibrium between price and quality. In order to satisfy a range of consumer preferences, we provide both self pickup and cash on delivery(COD) services .For instance, college Brc ,Cempaka and Taz will get a free delivery services but for Sakura and Allamanda there will be an additional charge which is Rm1. This guarantees that our exquisitely designed hijabs get to our customer on time and safely without troubling them.

At Hijabiz.scarf, we have a committed and hardworking teammates that will be able to work together under any kind of situation to make sure that our business strive. We divided the work equally to increase the efficiency. For example, some will handle the advertisement, Then there will be someone to handle the budget, ensuring profitability instead of losses. Someone will be tasked with ensuring that our social media accounts are regularly updated. Last but not least, for the delivery it will be done by all team members. Hijabiz.scarf  has had amazing success since its start and has gotten great reviews from the customers. The business has been improving ever since and the number of customer keep on increasing. Thus, the continued success of our hijab business can be attributed to our dedication to quality, style, and the customer happiness.

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We offer scarves in the Unimas area through our firm, Hijabiz.Scarf. In particular, residential colleges in Unimas.

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The type of our business is partnership which has five members in a group. We sell many kind of hijab as part of our business. We sold plain 'Bawal' hijab. There are 3 types of hijab which are Bawal Plain Bidang 45, Bawal Curve Bidang 45 and Bawal Curve Bidang 50. Our hijabs come in a variety of colours.

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Operating hours : 7a.m to 10 p.m

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Hijabiz Scarff , Kuching, Sarawak. 26 likes · 19 talking about this. �: breaking stereotypes with style �: payment via online transfer ONLY �: Universiti Malaysia Sarawak

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I have a thorough awareness of the modest fashion sector thanks to the work I do, especially when it comes to hijab design. I gained knowledge about the importance of cultural and fashion nuances that appeal to our target market.

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Overseeing the e-commerce segment of the business presented me with a range of opportunities. Increased customer engagement resulted from the implementation of tactics aimed at optimizing the online buying experience.

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Working on the team with experts from various backgrounds improved my ability to collaborate and communicate. Seeing how people with varying specialties assisted in the project's success was eye-opening. Effective teamwork becomes dependent on having clear communication.

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Participating in the project gave me an introduction to the workings of the modest fashion business. Beyond what I learned in a textbook, I received insights into business trends, consumer behaviour, and the value of cultural sensitivity in design.

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Time Management and Project Coordination

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Time Management and Project Coordination

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My time management and organisational abilities were refined by balancing project responsibilities and academic obligations. An equilibrium among the demands of the project and the requirements as a student was necessary to successfully coordinate tasks and meet deadlines.

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I discovered that adopting a optimistic attitude is essential, particularly in unusual circumstances.

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Before a product is launched, teasers are posted for a number of reasons. It stimulates curiosity, excitement, and anticipation among the audience and provides impetus for the impending launch. In addition, teasers can aid in creating a brand image, connecting with the intended audience, and defining the essence of the business. They also provide the product a chance to stand out, create conversation on social media, and draw attention in a crowded market.

The techniques use is Partial Reveals. It show a portion of the product or subject, leaving some aspects hidden. This encourages viewers to speculate and builds anticipation for the full reveal.

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Marketing through other platform (unimas whatsapp group)

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Marketing through other platform (unimas whatsapp group)

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Beige Minimalist Team Members Instagram Post (5)

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Beige Minimalist Team Members Instagram Post (7)

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Beige Minimalist Team Members Instagram Post (1)

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Beige Minimalist Team Members Instagram Post (2)

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Beige Minimalist Team Members Instagram Post (3)

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Here is our Canva-based group business model.

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Green simple business model canvas poster

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A direct sale is known as hard selling. It is intended to persuade consumers to buy right away. Since it doesn't try to build long-term relationships with clients, it is also a transient sale.

Application of AIDCA model:

1. Attention - In order to get our customers' attention, we make a strong statement. For example, "What!! Hijab simple but gorgeous is coming now??"

2. Interest: We draw attention to salient characteristics and advantages that speak to the needs of the client. For instance, " Apa kelebihan Hijabiz Scaff ini?

1) Tudungnya mudah dibentuk.

2) Kainnya lebih lembut dan sesuai untuk dipakai oleh setiap lapisan masyarakat.

3) Kainnya senang digosok.

4) Tidak mudah terkedut."

3. Desire: We provide a clear and compelling illustration of how the product will enhance the customer's life or address a particular issue. For instance, "This hijab is appropriate for any stunning person who is constantly looking for a simple way to look adorable and this headscarf is also appreciate for someone who has recently this begun donning one!"

4. Conviction - In order to establish credibility and trust, we also offer proof or testimonies.

5. Action: In addition, we clearly outline the next steps and instill a sense of urgency to motivate quick action. As an illustration, "Jadi, apa tunggu lagi! Ayuh la beli untuk merasa sendiri keselesaannya!" and " For any inquiries, do PM us at... ".

In conclusion, the cognitive response score of the customers who watched the hard-sell advertisement was higher.

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A soft sell is an indirect sales technique. It seeks to pique consumers' curiosity about the goods. In addition, the soft sell is a long-term tactic. This is said to be the case because soft sells can improve client relationships. Emotional appeal strategies are used in this sale.

Utilizing the AIDCA model:

1. Attention - To get the customer's attention, we start with a customized greeting and introduction. For instance, ">>MASALAH TUDUNG YANG SERING DIALAMI OLEH WANITA<<".

2. Interest - In order to ascertain our customers' interests, we provide them with some information pertaining to our product. For instance, "Segelintir golongan wanita yang beragama Islam seringkali mengalami masalah dari segi pemakaian tudung mereka. Bahkan, mood mereka juga seringkali bergantung kepada 'kemenjadian' tudung tersebut. Oleh itu, tudung merupakan pengaruh yang besar dalam kehidupan mereka".

3. Desire - In order to elicit a positive emotional response, we share a few success stories. As an illustration, "1) Memilih kain tudung yang berkualiti -

Jika anda ingin merasa ketenteraman dan gembira sepanjang hari, anda haruslah mencari kain tudung yang berkualiti seperti kain yang lembut, mudah dibentuk dan senang digosok".

4. Conviction - We establish trust by offering proof of the dependability and efficiency of our product. For instance, we provide feedback from our previous customers.

5. Action - To make it simple for our customers to take the next steps, we also include CTA (call to action). As an illustration, "Sila like page FB kami iaitu Hijabiz Scarff dan page IG kami iaitu hijabiz.scarff untuk maklumat yang lain".

Higher transportation scores were obtained by participants who watched the soft-sell advertisement.