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Why you have to follow us on Instagram and TikTok?

✨ Behind-the-Scenes Content: Watch how we create each product with care and precision.

💬 Customer Reviews: See what others love about our products!

🎉 Promotions & Discounts: Be the first to know about special deals and offers.

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Tasks:

• Ordering raw materials from Shopee

• Keeping track of materials and stock levels to prevent shortages or overstocking, and ensures smooth operations

• Managing the business's Instagram account by creating content to post in the platform

• Managing payments and transactions

• Taking orders from customers

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Our business is located at Universiti Malaysia Sarawak (UNIMAS) in Kota Samarahan, offering quality products and services for the campus community.

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Phone Strap – RM12.90

Keep your phone secure and add a stylish touch with our trendy designs.

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Key resources are essential things required to operate the business effectively. For Sixfold Sparkle, the first key resources is high quality materials such as beads, strings and clasps. These materials are fundamental to our groups because our main products are phone straps and customized keychains. By using these resources, Sixfold Sparkle can craft durable and attractive keychains and phone straps that meet customer expectations. Another important key resource is user friendly packaging which not only protects products during delivery but also enhances the overall customer experience. Last, our group key resources will adapt to the customers need as we specialize in customization. Since we offer personalized keychains and phone straps, we ensure that our materials are flexible enough to accommodate different customer preferences.

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Instagram : https://www.instagram.com/sixfoldddddd?igsh=ZHNvNHd5eXdjaGt3

Tiktok : https://www.tiktok.com/@sixfoldddddd?_t=ZS-8swgx4AGMx6&_r=1

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We offers handmade custom accessories, including bracelets, keychains, and phone straps, all crafted with care. Customers can choose from our unique designs or personalize their own to suit their style. Perfect as gifts or personal keepsakes, our creations add a touch of uniqueness to everyday items.

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Tasks:

• Designing and crafting phone straps

• Taking orders from customers

• Studying market trends and customer preferences

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Go Ecommerce Chart - Jonathan Chin Chung Yii

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Go Ecommerce Chart - Jonathan Chin Chung Yii

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Name: Adeline Eleine Anak Ano

Matric No.: 103072

Background: Graduated from Sijil Tinggi Pelajaran Malaysia (STPM) with a focus on Economics and Business, and currently 1st Year Accounting Student in UNIMAS

Roles: Phone straps designer, production manager and sales representative

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We operate exclusively online and are available 24/7, so you can shop or customize your orders anytime at your convenience.

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Go Ecommerce Chart - Adeline Eleine Anak Ano

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Go Ecommerce Chart - Adeline Eleine Anak Ano

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Key partners are external entities that support business operations and contribute to overall success. For our group, Sixfold Sparkle, the key partners is online store, which act as a primary platform for selling our products. By use online platform, our business can reach a broader customers beyond just Unimas students allows better financial growth in the future. Additionally, utilizing online store helps streamline the order process, making tranctions more smoother. In the future, our group will plan to partner with other small businesses and social media influencers to increase our product visibility and boost sales. These key partners will help our group attract more customers and create more opportunities for financial and operational growth.

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A business can success defintely because of it key activities that help to maintain operations and customers satisfaction. First, marketing and advertising are crucial for our brand visibility. So, our group advertising our products through social media platforms like Instahram, Tik Tok and Whatsapp. Next, quality control is another essential activity. This is because high quality products will lead to customers satisfaction and encourages repeat purchases. Last but not least, our group also do managing inventory and supply to prevent shortages and more important is to maintain smooth production. By doing these key activites can contribute to a stronger brand presence and operational more efficiency to our group.

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Keychain & Customizable Keychains – RM8

Personalize your keychain with up to 5 alphabets for free! Add more letters for only RM0.50 each.

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The business relies on multiple channels to promote and sell its products. Our group use social media platform as our primary channel for marketing, showcasing products, and interacting with potential customers. Social media platform like Instragram, Tik Tok, and Whatsapp are served as direct sales channels, allowing customers to place orders conveniently through direct messages. In the future, we aim to expand beyond social media platforms and explore e-commerce marketplaces such as Shopee, Lazada, or Etsy. This will allow us to reach a larger customer base beyond UNIMAS students, making our products more accessible to a wider audience.By integrating multiple sales channels, we can improve our market presence, attract more customers, and grow our business sustainably.

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Understanding the target audience is crucial for tailoring marketing efforts and product offerings. The primary customer segments for Sixfolddd Sparkle include Unimas students who are likely to be interested in personalized accessories as gifts or everyday items. Since our groups members are also Unimas students, we will try effectively to promote within our own community by introducing our phoe strap and customized keychains to friends and classmates who may appreciate customized keychains and phone straps. Additionally, the business serves Unimas staff and customers outside of UNIMAS who discover the products through social media or word-of-mouth. By identifying these key customer groups, the business can better cater to their preferences and needs.

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Running a business involves various expenses, and it is important to manage them effectively to maintain profitability. One of the main costs is inventory expenses, which include purchasing essential materials such as beads, chains, and packaging materials. These materials are fundamental to producing high-quality keychains and phone straps. Next, worker salaries for our group members are also an important cost factor, as additional help may be required for production, order fulfillment, or managing business operations. Since our products are handcrafted, time spent on making each item is also a significant consideration. Our group members dedicate their time to carefully crafting each phone strap and customized keychain. Lastly, packaging costs are already included in the product price, meaning customers do not have to pay extra for packaging. However, for customers who choose Cash on Delivery (COD), an additional delivery cost will be required to cover the shipping expenses.

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Reflection -Joanthan Chin Chung Yii (104579)

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Reflection -Joanthan Chin Chung Yii (104579)

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After learning Mpu 3222 Foundation of Entrepreneurship Inculturation and starting a business selling phone strap and customized keychains with my group members. I have gained valuable insights into what it takes to run a small business. This experience has allowed me to apply entrepreneurial concepts in a real-world setting. During this jourey to run the small business, I really feel thankful to my group members because we successfully ran the business and achieved a net profit exceeding our initial expectations of RM100. Working with my group members, we need to divide tasks efficiently, ensuring that each person contributed to different aspects of the business, such as product design, marketing, sales, customer service, and financial tracking. My specific rolein the group is to record sales and track financial transactions. Managing the financial aspects of the business also gave me a deeper insight into budgeting, pricing, and revenue management. In conclusion,this experience has given me a meaningful and memorable learning opportunity. It has helped me develop essential skills in business planning, financial management, and teamwork.

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Customer problem that we  address and solve with our business offerings

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Customer problem that we  address and solve with our business offerings

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Our business addresses common customer concerns by offering solutions that prioritize satisfaction and trust. If a product breaks while in use, we provide repair services or a replacement to ensure long-term value for your purchase. For customers who may find our products expensive, we regularly offer promotions and discounts, making our unique, handmade items accessible to everyone. Our goal is to deliver quality, affordability, and reliability in every custom creation.

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Revenue streams define how the business generates income. At Sixfold Sparkle, we offer a variety of colourful beads for customers to choose so that they can create their own customized keychains based on their personal preferences. By providing custom-designed keychains, we add more value to each purchase, making our products unique and special for every customer. Customers will willings to pay more. Additionally, payments are accepted only through online transactions, providing a convenient and secure method for customers to complete their purchases. Lastly, our final revenue stream comes from direct sales through online platforms like Instagram, where customers purchase customized keychains and bracelets

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We utilize TikTok as an effective platform to showcase our handcrafted products, such as phone straps, keychains, and bracelets. Its short, engaging videos allow us to creatively present our products, share behind-the-scenes crafting moments, and reach a broader audience, especially students at UNIMAS. By leveraging trending sounds, hashtags, and challenges, we can boost visibility and attract more customers. TikTok also offers performance insights, helping us refine our content strategy. Its interactive and dynamic nature makes it an ideal tool for promoting our brand and expanding our customer reach.

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Through the MPU3222 Foundation of Entrepreneurship Inculturation course, I had the opportunity to start a small business with my group members, selling phone straps and customized keychains. This experience provided me with valuable insights into running a business and allowed me to apply entrepreneurial concepts in a practical way.

I am especially thankful to my group members, as our teamwork played a key role in the success of our business. Together, we managed to exceed our initial profit target of RM100, which was a significant achievement for us. To ensure everything ran smoothly, we divided responsibilities among the team. Each member focused on different tasks, such as designing products, marketing, handling sales, providing customer service, and managing finances.

My specific role was to record sales and track all financial transactions. This responsibility gave me a deeper understanding of budgeting, pricing, and managing revenue. It also taught me the importance of keeping accurate financial records to monitor the progress of the business effectively.

In conclusion, this experience was both meaningful and unforgettable. It not only strengthened my skills in business planning, financial management, and teamwork but also gave me a better appreciation of what it takes to succeed in entrepreneurship.

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Tasks:

• Designing and crafting keychains

• Taking orders from customers

• Handling customers feedback and complaints

• Packing products

• Delivering orders to customers

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Tasks:

• Designing and crafting phone straps

• Creating content for social media platforms such as promotional videos on TikTok

• Managing the business's TikTok account and email

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Tasks:

• Designing and crafting bracelets

• Creating business logos

• Experimenting products with new styles, materials, or trends

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Reflection-Adeline Eleine Anak Ano (103072)

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Reflection-Adeline Eleine Anak Ano (103072)

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Throughout this semester, my group members and I have run a small business called “Sixfold Sparkle”. Our business is focusing on making accessories like phone straps, keychains and bracelets. As I reflect on my journey of managing a business, I am struck by the growth, challenges, and valuable lessons this experience has brought into my life.

One of the most fulfilling aspects of running this business was the opportunity to express my creativity. I was in charge of designing and creating phone straps. Designing and crafting unique products allowed me to channel my ideas into tangible items that resonated with our customers. At first, it was hard for me to think about the design and creating the phone straps as I have no experience in making it. However, I been able to do it after watching some tutorial videos of how to make phone straps and exploring some designs from Pinterest. Throughout running this business, I felt so happy whenever there are people ordering our products. It was especially rewarding to see people appreciate my work, which motivated me to keep innovating and improving my designs.

Interacting with customers gave me practical insights into marketing, communication, and customer service. I learned how to listen to feedback, meet expectations, and build rapport with customers. These soft skills, coupled with our business acumen, helped me and my group members foster a loyal customer base.

There were moments of stress when things didn’t go as planned, whether due to supply chain delays, product imperfections, or overwhelming workloads. There were times when I felt frustrated due to the design that I made not meet my expectations after spending a lot of time trying to mix and match the beads. However, these moments helped me develop resilience and problem-solving skills. I realized the importance of self-care and taking short breaks to maintain my mental well-being.

As an accounting student, running this business gave me real-world insights into budgeting, pricing strategies, and profit margins. It bridged the gap between theory and practice, helping me better understand the financial concepts I study. By registering our Go-eCommerce account, my group members and I managed to track our business expenses and profits that we got.

Reflecting on this, running this business has been a valuable experience for me, teaching me lessons in responsibility, adaptability, and perseverance. It was not just about completing the assignment given by our lecturer and earning income; it was a journey of self-discovery and skill development.

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Building and maintaining strong customer relationships is essential for long-term success. At Sixfold Sparkle, we offer a special discount for customers who buy two phone straps. If a customer purchases only one phone strap, the price is RM12.90, but if they buy two, they only need to pay RM24, allowing them to save RM1.80. This promotional offer encourages customers to purchase more while also making our products more affordable. Next, Sixfolddd Sparkle engages with customers primarily through social media platforms. The social media platform is a convenient space where customers can inquire about products, place orders, and provide feedback. By maintaining active communication, we ensure that each customer receives personalized assistance, making their shopping experience smoother and more enjoyable. In our social media platform also show content such as giveaways, promotions, and user-generated content (customer reviews and photos). These activities help strengthen the bond between our brand and our customers, fostering a sense of community and encouraging repeat purchases.

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Reflection - Gwendlin Ayung Simon (104278)

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Reflection - Gwendlin Ayung Simon (104278)

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Reflecting on MPU 3222 Foundation of Entrepreneurship Inculturation assignment, me and my team members embarked on a journey to make and sell handmade phone chains, keychains, and bracelets. This experience proved to be both challenging and rewarding at the same time providing valuable lessons in teamwork and creativity.

At first, our team faced difficulty. None of us had experience in crafting handmade items or running a business. We had a lot of problems with our first attempts to make phone straps. Thus, we recognized the need for improvement and we turned to online resources, particularly YouTube and TikTok tutorials. As the project went on, we saw that our work was getting better. The satisfaction of creating high-quality items was immensely fulfilling.

Moreover, this experience taught us about the significance of customer appreciation. We were grateful for every purchase made by our customers, which motivated us to continue refining our products.

When I look back on my experience with Sixfold Sparkle, I can genuinely say that I enjoyed all my time spent with my groupmates. And it was more than just producing and selling our decorated products; in this venture, we developed friendships, shared ideas, and learned together. Each of my group members brought along a unique perspective upon which our project could build.

In a nutshell, the joy we derived from working together in this project did encourage me to seek other opportunities for collaboration in the future.

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Value propositions describe what makes Sixfold Sparkle unique and why customers choose our products over others. First, we provide Cash on Delivery (cod) inside Unimas at FEB and all college. This service allows UNIMAS students to conveniently receive their orders without having to waste time or energy picking them up after classes. By offering this option, we make the buying process easier and more accessible for students with busy schedules. Next, our key value propositions is that customers can customize their keychains with their prefferred designs, colours and bead choices. This allows them to express their personality while having a functional and aesthetically pleasing product. Moreover, we offer more cheaper price compare to other competitors ensuring that students can enjoy high-quality, personalized accessories without overspending. Finally, we focus on delivering a good shopping experience to every customers. From easy ordering and quick responses to friendly customer service and well-packaged products. Our goal is not just to sell keychains and phone straps, but to provide a satisfying and memorable experience for every customer

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Reflection - Nurfarah Adriana Fitri (105801)

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Reflection - Nurfarah Adriana Fitri (105801)

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Starting this business for MPU3222 as a first-year student at UNIMAS has shown me what the business world is really like. It’s not just about selling products; it’s about managing time, talking to customers, and making decisions that affect everything. I’ve learned that planning, marketing, and connecting with people are important parts of any business.

Working with my team has taught me how teamwork makes everything easier. We all bring different ideas, and together we get things done smoothly. It’s great to see how working together helps solve problems and move the business forward.

Interacting with so many people has also opened my eyes to how big the business world is. Every customer is different, and each conversation helps me learn something new about what people like and how to communicate with them.

This business has given me a real understanding of how business works, and it’s been a great learning experience!

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Find all our socials and shop with us in one place! Click the link below:

https://linktr.ee/sixfoldddddd?fbclid=PAZXh0bgNhZW0CMTEAAaZz985QFUKD7_wTqKP9b-hfmZAnZf80349ABa5EyxKbev8HYIReFsGUNqU_aem_E9dDqv_1_RfyU8G36Cz0Xg

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We bring you stylish, handcrafted accessories designed to fit your unique personality. Follow us on Instagram and TikTok to explore our latest creations and get exclusive updates on promotions and behind-the-scenes content.

How to Order

1. Browse our posts and Stories to find the perfect accessory.

2. Send us a direct message (DM) with your desired product and customization details.

3. Enjoy fast and friendly service from our team!

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We use WhatsApp as a digital marketing tool to effectively promote our business to students in UNIMAS and college residents by sharing visually appealing and informative content. Through WhatsApp, we broadcast details about our booth (A07 at Dewan Kristal), including event dates, times, and exclusive promotions, such as the "Sixfold Weekend Sales" and customizable keychains. Eye-catching posters with vibrant designs and trendy themes attract attention, especially among students. The message provides precise information and includes a strong call to action, such as "Don't miss out—get yours now!" to create urgency. Additionally, the WhatsApp promotion integrates a link to our Instagram page, encouraging users to explore more and follow us for updates. By sharing these promotions in group chats and directly with students, we ensure easy and instant communication, maximizing our reach within the UNIMAS community and college residents. This approach allows us to effectively engage with our target audience and drive traffic to our booth.

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Name: Liew Shao Xiu

Matric No.: 104750

Background: Graduated from STPM with a focus on Business and Economics, currently a 1st-year Accounting student at UNIMAS

Roles: Leader, marketing specialists, financial manager, and logistic coordinator

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Tasks:

• Delivering customer's orders to every college

• Keeping financial records to track expenses, sales and profits

• Taking orders from customers

• Promote products to expand business

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we use Instagram because it’s an effective platform to showcase our handcrafted products, such as phone straps, keychains, and bracelets. Its focus on visuals allows us to highlight the quality and uniqueness of our designs, appealing to a young and active audience, particularly students at UNIMAS. Instagram’s features, like posts, reels, and stories, help us share product updates, promote new collections, and engage directly with our customers. Additionally, tools like QR codes and link aggregators make it easy for our audience to explore and purchase our products. Overall, Instagram helps us strengthen our brand presence and connect with our customers efficiently.

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Name: Gwendlin Ayung Simon

Matric No.:104278

Background: A proud alumni of SMK Kubong, Limbang graduated from STPM with knowledge in both Geography and Economics. Currently pursuing degree in accountancy in UNIMAS.

Roles: Keychain designer, sales representative, production manager and customer service lead

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Name: Nur Damia Hadfina binti Zaharudin

Matric No.: 105573

Background: Currently take Bachelor of accounting in year 1. Graduated of Matriculation Perak in Accountancy.

Roles: Bracelets designer, production manager, and sales representative

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Name: Jonathan Chin Chung Yii

Matric No.: 104579

Background: Now, first year accounting student in Unimas, had graduated STPM and focus on deepening my knowledge in accounting.

Roles: Financial manager, sales representative and marketing specialists

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Jonathan Chin Chung Yii E-commerce record

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Application still processing

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Running Sixfold Sparkle with my coursemates has been an incredible learning experience that has taught me so much about business, creativity, and collaboration. Our small venture focuses on creating and selling handmade phone straps, keychains, and bracelets. My main responsibilities include sourcing materials, tracking shipments, managing our Instagram account, and handling customer payments. Each task has come with its own set of challenges and rewards, and I’ve grown a lot through the process.

Sourcing materials has been one of the most eye-opening aspects of the business. It requires a lot of planning, problem-solving, and flexibility, especially when dealing with delays or unexpected shortages. I’ve learned how to research suppliers, compare prices, and make decisions that balance quality and cost. This has taught me to think ahead, stay calm under pressure, and always have a backup plan.

Managing our Instagram account has been another exciting challenge. I’ve discovered the importance of engaging with our customers through posts, stories, and replies to comments and messages. It’s about more than just showing off our products—it’s about building a connection and creating a brand people trust. I’ve also learned to stay organized by scheduling posts and tracking which strategies bring the best results.

One of the most memorable experiences was selling our products at the 'Karnival UNIMASpreneur 2024'. We provided customized keychain service for our customers to put their name in the keychain during the carnival. Meeting our customers face-to-face and seeing their reactions to our work was incredibly rewarding. It gave us valuable feedback and helped us understand what people liked about our designs and where we could improve.

Overall, this journey has helped me develop many important skills. I’ve improved my teamwork by working closely with my classmate to divide tasks and make decisions together. Time management has been crucial, as I’ve had to balance this business with my schoolwork and other responsibilities. Communication has been key in every aspect of the business, from talking to suppliers to engaging with customers online and in person.

Sixfold Sparkle has been much more than just a small business—it’s been a chance to grow, learn, and build something meaningful. I’m grateful for the experience, and I know the skills I’ve gained will help me in many areas of life.

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Name: Nurfarah Adriana Fitri

Matric No.: 105801

Background: Graduate of Matriculation Labuan in Accountancy, currently pursuing a degree in Accounting.

Roles: Phone straps designer, production manager, sale's presentative and marketing specialist