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This fabric used to be a pair of jeans. Perhaps even your old jeans. Discarded jeans are sorted carefully, then shredded into small strips while a big magnet takes out all the metal parts (zippers, buttons, rivets, etc.). The fabric strips are then carded into fibres. To make the yarn strong enough for weaving purposes the recycled jeans fibres are mixed with another material, in this case organic cotton (light and medium blue) and recycled PET bottles (the darkest grey tone).

On display are a twill fabric and two Enschede Textielstad X SOETEKOUW weaving patterns: the Base and Forza pattern from the 'Surprise!' upholstery collection.

Each fabric is offered in three colourways. The lighter the yarn, the more organic cotton is added.

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Post-consumer recycled denim - MaterialDistrict

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Perhaps even your old jeans. Discarded jeans are sorted carefully, then shredded into small strips while a big magnet takes out all the metal parts. To make the yarn strong enough for weaving purposes the recycled jeans fibres are mixed with another material, in this case organic cotton (light and medium blue) and recycled PET bottles (the darkest grey tone).

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A self-cleaning denim developed by Mannan Malik rarely needs to be washed, saving water, energy and your clothes in the process.

Mannan Malik wanted to preserve the perfect look of his newly purchased blue jeans and began to research alternative cleaning methods including freezing his jeans or soaking them. He ultimately stumbled upon the idea of weaving silver into denim. Odorless Jeans were the result. Silver woven into the fabric of these jeans kills bacteria and furthermore creates a type of "nanosphere" coating on the top of the fabric, which repels liquids and food.

Malik claims Odorless Jeans never, or at least rarely, need to be washed. He estimates that this saves an average of 3,800 liters of water during the lifetime of these jeans as compared to a standard pair of jeans.

There has been some criticism however about silver-implanted anti-odor clothing because of potential impact on marine life caused by tiny silver particles that wash down the drain. However, as Malik points out, if you are washing the jeans, you are defeating the purpose of self-cleaning fabrics in the first place.

He plans to launch a Kickstarter campaign later this year!

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A self-cleaning denim developed by Mannan Malik rarely needs to be washed, saving water, energy and your clothes in the process. Mannan Malik wanted to preserve the perfect look of his newly purchased blue jeans and began to research alternative cleaning methods including freezing his jeans or soaking them.

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In Conversation with Spinnova: From Wood Pulp and Waste to a Natural Fibre Alternative Without Harmful Chemicals or Dissolving - Fashion for Good

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Spinnova offers the textile industry a solution for reducing emissions and other environmental impacts by providing an alternative to conventional water and chemical-intensive fibres.

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About Bastine In 2011, Bastine was established as the retail brand under Hemp Fortex, specializing in the retail of sustainable fabrics and garments.

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In 'Get Your Greens', an ongoing series marking Earth Month, British Vogue explores how the industry is advancing towards a greener future.
Given that sustainable fashion means different things for different people, it can be difficult to know where to start if you're trying to be more conscious about your shopping habits - particularly given the amount of greenwashing out there.

Thankfully, though, there are a growing number of eco-minded clothing brands that are looking to reduce their impact on the planet by choosing responsibly-sourced materials, cutting their carbon emissions and investing in new innovations, as well as ensuring their garments are manufactured in an ethical way.

Below, Vogue rounds up 23 of the best sustainable clothing brands out there.

The best affordable sustainable clothing brands

Founded in 2018, London brand Ninety Percent promises to give 90 per cent of its profits to charitable causes and the people that make its clothes. While known for its ethically-made basics, the label has taken a more fashion-led approach since creative director Elliot Atkinson, formerly of Bite Studios, joined in 2022.

Californian brand Everlane is known for its eco-conscious wardrobe staples, with the likes of Katie Holmes, Taylor Swift and Selena Gomez among its high-profile fans. The label - which recently unveiled a collaboration with Marques'Almeida - prides itself on its "radical transparency", revealing how much it actually costs for its products to be made. It wants 100 per cent of its materials to be certified recycled, organic, renewable and responsibly-sourced by 2025.

After starting off life as a small vintage store in LA back in 2009, Reformation has become a cult favourite for those looking to emulate effortless California style. Happily, it has stuck to its sustainably-minded roots: the brand has set an ambitious goal of becoming climate positive by 2025.

Scandi brand Asket was launched in 2015 in the "pursuit of less", setting out with the aim of creating the perfect essential wardrobe, while offering full transparency about how its garments are made. Starting off with menswear, the label added womenswear to its collection in 2021, which ranges from classic shirts to jeans.

There's a reason that the Ganni girl has gone global: the brand's easy-to-wear, often colourful designs, immediately spark joy. Not only that, the Danish label sets itself apart by being a leader in the sustainability space, via both its Fabrics of the Future initiative, which promotes innovative new materials such as bacteria-grown leather, and its commitment to cut its total greenhouse gas emissions by 50 per cent by 2027.

Copenhagen-based Organic Basics does what it says on the label, specialising in certified organic (as well as recycled and recyclable basics), from T-shirts to underwear. The brand is a member of the 1% for the Planet initiative, meaning that one per cent of its sales goes to environmental groups, and offers transparency over where its garments are produced.

The best contemporary sustainable clothing brands

Launched in 2020, Another Tomorrow 's responsible ethos keeps three key pillars in mind: human, animal and environmental welfare. The New York-based brand's minimalist workwear, made using planet-friendly materials, has already won over high-profile fans including Meghan Markle, Katie Holmes and Angelina Jolie, who recently joined its advisory board.

Swedish brand Bite Studios was founded in 2016 with sustainability in mind - its name stands for By Independent Thinkers for Environmental progress. Since then, the label has become known for its classic wardrobe staples with a twist, made from responsibly-sourced materials.

Since pivoting her brand to be more environmentally focused back in 2015, Mara Hoffman has become a pioneer in the sustainability space. The label, known for its colourful resort and eveningwear, regularly adopts innovative new materials, including Circ, a lyocell that's made from 50 per cent recycled textiles waste.

Irish-born, New-York based designer Maria McManus considers every aspect of her eco-minded designs, from where they're produced to the buttons on each garment. Offering classic wardrobe staples with a contemporary feel, the label counts Jennifer Lawrence among its famous supporters.

Co-founded by Rosario Dawson and Abrima Erwiah in 2013, Studio 189 champions craftsmanship. The brand works with artisanal communities in Ghana, Mali and Burkina Faso to produce its colourful hand-batiked, hand-painted and handwoven designs, worn by the likes of Michelle Obama and Lupita Nyong'o.

After becoming creative director of Mother of Pearl in 2015, Amy Powney decided to transform the brand in order to make it more sustainable. The designer embarked on a year-long journey to trace the label's supply chain, as seen in the documentary, Fashion Reimagined. Today, the brand specialises in chic wardrobe staples, made from certified wool, organic cotton and Tencel, a sustainably-sourced wool-based fibre.

The best rising sustainable clothing brands

New York-born, London-based designer Conner Ives has fast become known for his upcycled designs, from his signature T-shirt dresses to repurposed piano shawl pieces. Rihanna, Hailey Bieber and Hunter Schafer have all been spotted championing the brand, which is also a favourite in the Vogue office.

Sustainability has been central to Priya Ahluwalia 's approach ever since she saw the sheer amount of textiles waste there is in Lagos, Nigeria and Panipat, India, as a student. Fast forward to today, and the designer uses upcycled, recycled and organic materials to create her trademark printed pieces.

With famous fans like Harry Styles - who is now an investor in the brand - it's perhaps no surprise that SS Daley has gone from strength to strength since first emerging on the scene in 2020. Known for his take on the English dandy aesthetic, the designer prioritises using responsibly-sourced materials for his designs, as well as upcycled textiles for his Orange Label, featuring one-of-a-kind pieces.

Craft-focused label Paolina Russo enjoyed a successful 2023, winning the Zalando Visionary Award, as well as being finalists for the LVMH Prize and Woolmark Prize. The brand works with artisans in London to create its size-inclusive illusion knits and warrior dresses.

Best known for its cult carabiner skirts, Chopova Lowena 's folkloric-inspired designs also champion craftsmanship, from the brand's flocked dresses to its upcycled pieces. The London-based label incorporates upcycled and recycled fabrics in its designs, many of which are sourced in co-founder Emma Chopova's home country, Bulgaria.

British-Nigerian-Brazilian designer Torishéju Dumi certainly made a splash with her debut Paris Fashion Week show in October, with Naomi Campbell and Paloma Elsesser both taking to the catwalk. Since then, the Central Saint Martins graduate has gone on to feature on the January cover of British Vogue, while Zendaya has worn one of her custom looks, inspired by Nigerian wrappers.

The best luxury sustainable clothing brands

The first luxury house to become a B-Corp in 2021, Chloé has committed to ensure 90 per cent of its materials are lower-impact by 2025. The brand also launched digital IDs for its garments last year, offering its customers traceability across the supply chain, as well as the ability to easily resell the item via a partnership with Vestiaire Collective.

A long-time environmentalist, Stella McCartney has been outspoken about the importance of a greener fashion industry for many years. Her eponymous brand has set a target of meeting net-zero emissions by 2040, and has been an early adopter of innovative new materials, including Mirum, a plastic-free leather alternative, and Kelsun, a seaweed fibre that appeared on the spring/summer 2024 runway.

Since founding her namesake label in 2015, Gabriela Hearst has incorporated sustainability in every aspect of her design process. The designer was among the first to use deadstock materials on the runway, as well as placing an emphasis on craft by working with artisans such as Manos Del Uruguay to produce the brand's knitwear.

Considering that Vivienne Westwood was one of the first in the fashion industry to sound the alarm on the climate crisis, it makes sense for her eponymous brand to reflect its founder's beliefs. Currently, around 90 per cent of the British house's ready-to-wear collections are made from its preferred materials, which include organic, recycled and regenerative cotton; sustainably-sourced viscose; and linen and hemp.

French designer Marine Serre 's MO is to "regenerate" materials that already exist, with around 50 per cent of her eponymous brand's collections - including its patchwork pieces and scarf dresses - currently made from upcycled materials. Meanwhile, the other half - such as the label's trademark moon-print pieces - are made from recycled and other sustainably-sourced materials.

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23 Of The Best Sustainable Clothing Brands

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Vogue rounds up the best sustainable clothing brands to shop now, from the best affordable sustainable clothing brands to the rising designers to look out for.

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Candiani Denim, a leader in sustainable denim, has launched the world's first stretch denim that is both fully natural and biodegradable. With its debut capsule collection created with Coreva Design and launched at Banner, a luxury fashion retailer in Milan, sustainable denim could be entering a new era.

Coreva Design's fabrics are crafted using a unique technology, exclusive to Candiani Denim, utilising natural rubber-derived plant materials for elasticity. This innovation eliminates the need for synthetic fibers, resulting in stretch denim that biodegrades in under four months, reducing environmental impact.

The collection spans leisurewear, premium denim, and ready-to-wear, offering soft, comfortable Coreva fabric in ecru, indigo, grey, and terracotta. The premium denim range includes diverse models, while the ready-to-wear section features fashion-forward designs.

Coreva Design targets environmentally conscious individuals, aiming for selective distribution in high-fashion department stores worldwide. The brand emphasises aesthetics, ethics, short supply chains, and vertical production.

The sustainability issue with stretch jeans primarily revolves around the materials used to create the stretch in the fabric. Traditional stretch jeans typically incorporate synthetic fibers like spandex (also known as elastane or Lycra) to provide elasticity and comfort. This poses several sustainability challenges.

Synthetic fibers, including spandex, are derived from petroleum-based sources. The production of these materials involves the extraction of fossil fuels and energy-intensive manufacturing processes, contributing to greenhouse gas emissions and environmental degradation.

Non-Biodegradability

Synthetic fibers do not biodegrade easily, which means that when garments containing these fibers are discarded in landfills, they persist for hundreds of years, contributing to textile waste and environmental pollution.

Microplastic Pollution

During the use and washing of stretch jeans, tiny plastic microfibers shed from the fabric and enter waterways, eventually reaching the oceans. These microplastics can harm aquatic life and pose risks to human health when they enter the food chain.

Limited Recycling

The incorporation of synthetic fibers makes it challenging to recycle stretch jeans into new textiles. This reduces the potential for a circular fashion system and increases the overall environmental footprint.

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Candiani unveils first natural and biodegradable stretch jeans

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Candiani Denim has launched the world's first sustainable stretch denim.

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Our technology does not compromise between sustainability and profitability

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Citizens of Humanity is a Los Angeles-based premium denim label that has captivated the world with a devoted commitment to producing the highest quality denim, without compromise.

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At Everlane, we’re not big on trends. We design timeless staples that you can wear forever and then pass down, instead of toss out. It’s our way of fashioning a better future.

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Planet | Eco Friendly Protecting the Planet| RAW ResponsibilityJeans | G-STAR®

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Our priority at G-Star RAW is to achieve fair, safe and healthy working conditions while protecting the human rights of those involved in our supply chain.

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What Fuels Fashion? : Fashion Revolution

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We love fashion, but we don’t want our clothes to come at the cost of people or our planet.