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The image was used to promote the donation of eggs to soldiers

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The posters overall message is obviously to save up food so the ECG can have more for the wounded.

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The chicken represents said food, and being 'enlisted for the duration of the war' means rationing until the war' ends

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The messages, I think, are equally verbal and visual. You can see the message quite clearly with the chicken and its badge, or you can read the words

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And this poster is kinda generally targeted towards everyone, but mostly parents and adults, the ones who buy food

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The sash and crown are used to represent the chickens involvement in rationing food

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I think this poster effectively conveys its message. The colors are eye-catching but not outstanding, really gives off the vibe of a 'military' poster. The words are adequately placed and convey the tone well, and the chicken is very well-placed, being able to project the message

E.S.

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Rationing food was a way for families to support their loved ones in the war and feel valued in war efforts