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A company’s plan to make a profit by selling something to a target market

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is a business model in which a company offers basic or limited features to users at no cost and then charges a premium for supplemental or advanced features.

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An online marketplace is a platform that connects vendors and their customers. In simple words, it works like this — a vendor displays its goods at a third-party platform (a marketplace) and a customer purchases these goods.

It is not only about some tangible goods: a marketplace can display services or digital products.

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An economic model in which goods and resources are shared by individuals and groups in a collaborative way such that physical assets become services.

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is a strategic approach employed by businesses to generate income by granting permissions to other entities, allowing them to use their intellectual property.

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A recurring revenue model in which customers pay a weekly, monthly, or yearly fee in exchange for your products or services.

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A platform business is a business model that focuses on helping to facilitate interactions across a large number of participants. These interactions could take the form of short-term transactions like connecting buyers and sellers or they could involve formation of longer-term social relationships, longer-term collaboration to achieve a shared outcome or sustained efforts to accelerate performance improvement of participants by helping them to learn faster together. The role of the platform business is to provide a governance structure and a set of standards and protocols that facilitate interactions at scale so that network effects can be unleashed.

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A joint venture (JV) is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or any other business activity.

Each of the participants in a joint venture is responsible for profits, losses, and costs associated with it. However, the venture is its own entity, separate from the participants’ other business interests.

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Sales that occur between a brand and the end-user without a middleman or distributor

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Jorge Segura Tapia

Renata Martínez Celis

Mauricio Fragoso García