# data[].attributes.body
WORK DONE (8 hours)

Attended the meeting with marketing team.

Learned how kak Ainis handle the digital marketing.

Assigned task from kak Ainis to do copywriting and plan for the content for the whole month of October.

OUTCOME

Gained insights into how the marketing team collaborates and communicates.

Observed and learned practical skills in managing digital campaigns, including social media management and analytics.

Enhance my ability to write engaging and persuasive copywriting.

Improved my ability to manage and execute tasks within a set timeframe.

# data[].attributes.body
WORK DONE (8 hours)

Finished the content planning and copywriting for October.

Attended meeting with Deloitte company regarding marketing strategy. The meeting also involved with Avis, DRB Hicom member and collaborator Deloitte.

Attended meeting with DRB Hicom member for upcoming event "walk"

Attended meeting with marketing team regarding upcoming E Mas showroom launching event.

OUTCOME

Gained exposure to industry professionals from Deloitte and DRB Hicom.

Learned about advanced marketing strategies and collaborative approaches from leading companies.

Acquired knowledge in organizing and planning events.

Gained insights into the steps involved in preparing for a major product launch.

Enhanced my understanding of coordinating efforts within the marketing team for successful event.

# data[].attributes.body
WORK DONE (8 hours)

Attended the meeting with marketing team regarding content management alignment.

Assigned task to do Proton e Mas social media content calendar for December

Assigned to schedule post on Tiktok, Instagram and Facebook Proton e Mas and do copywriting.

OUTCOME

Gained insight into how to effectively align content management strategies with the overall marketing plan.

Developed skills in scheduling and managing social media posts across multiple platforms (TikTok, Instagram, and Facebook), enhancing your understanding of audience engagement and platform-specific content.

Learned how to create and organize a comprehensive social media content calendar, ensuring a consistent and strategic flow of content for December.

# data[].attributes.body
WORK DONE (8 Hours)

Sketched the mood board for the Proton e.MAS social media.

Assigned to find a relevant content that can be posted on Proton e.MAS social media.

OUTCOME

Developed skills in conceptualizing and sketching mood boards to visually represent the brand's social media strategy.

Learned to identify and curate relevant content that aligns with Proton e.MAS's brand and appeals to its audience.

# data[].attributes.body
WORK DONE (8 hours)

Did copywriting for each post on social media.

Test drive ev smart car to understand more about Proton e.MAS7

Drafted 2 videos for all social media.

OUTCOME

Enhanced my writing ability and creativity to craft engaging social media posts.

Gained a deeper understanding of the Proton e.MAS 7 through hands-on experience by test-driving the EV smart car, allowing for more informed and authentic content creation.

Developed skills in planning and drafting video content, creating visually appealing and informative videos to enhance social media presence.

# data[].attributes.body
WORK DONE (8 hours)

Attended weekly meeting with marketing team.

Proposed Proton e.MAS content calendar to Aisyah (Marketing Executive).

Captured video content for Proton e.MAS

OUTCOME

Gained new knowledge from Boss Ed (Head of Marketing)

Content calendar approved by Aisyah (Marketing Executive).

# data[].attributes.body
WORK DONE (8 hours)

Edited video and do copywriting for Proton e.MAS7 social media.

Attended meeting with the CEO and other marketing team regarding marketing plan.

Attended meeting with iMedia for the rebranding proposal.

OUTCOME

The video received 1 thousand viewers on Tiktok.

Gained understanding high-level marketing plans and strategies.

Enhanced knowledge of rebranding processes and proposals through discussions with iMedia, learning how to effectively position and revitalize a brand.

# data[].attributes.body
WORK DONE (8 hours)

Captured video and edit pre-promo content for upcoming private event e.MAS7.

Drafted the marketing strategy for upcoming roadshow at AEON.

OUTCOME

Gained experience in drafting comprehensive marketing strategies, particularly for organizing and promoting the upcoming roadshow at AEON Kepong.

# data[].attributes.body
WORK DONE (8 hours)

Attended product training regarding ev carswith Pro.Net

OUTCOME

Gained comprehensive knowledge about EV cars through product training with Pro.Net, enhancing my understanding of electric vehicle technology and features.

# data[].attributes.body
WORK DONE (8 hours)

Attended product training regarding Proton e.MAS 7 and the USP with Pro.Net

OUTCOME

Gained valuable insights into the technical aspects and benefits of the Proton e.MAS 7, equipping me with the knowledge to effectively promote the vehicle.

# data[].attributes.body
WORK DONE (8 hours)

Scheduled social media posting for Proton e.MAS.

Captured and edited content on Safety Conference Events.

Updated creative content report in the PowerPoint.

OUTCOME

Enhanced my ability to shoot and edit high-quality content for events.

Gained experience in updating and presenting creative content reports.

# data[].attributes.body
WORK DONE (8 hours)

Captured 6 content videos for e.MAS 7

Drafted content for e.MAS for November.

OUTCOME

Assisted in creating content based on the planning that had been completed.

Maintained a consistent posting schedule, which kept the audience engaged without interruptions.

# data[].attributes.body
WORK DONE (8 hours)

Attended the meeting with the Marketing Department.

Attended the meeting with Pro.Net (Microsoft Teams) regarding the social media.

Scheduled the Proton eMAS 7 social media posting.

Drafted a copywriting for Proton e.MAS 7 social media.

OUTCOME

Get exposed by everyone's work progress.

Gained new knowledge and tips regarding creating content (especially 3 secs hook).

Copywriting approved by Ainis (Digital Marketing).

# data[].attributes.body
WORK DONE (8 hours)

Captured video footage for the Deepavali celebration.

Edited and posted the video in the Eon social media.

OUTCOME

The video approved by Ainis (Digital Marketing).

Received 44 likes on Instagram and 14 likes 530 viewers on Facebook.

Exposed how Deepavali celebrations were celebrated at Eon.

# data[].attributes.body
WORK DONE (8 hours)

Compiled all the product knowledge of Proton e.MAS 7 into 1 document.

OUTCOME

Developed skills in creating comprehensive and user-friendly documentation, ensuring the information is accessible and easy to understand.

Gained in-depth understanding of the Proton e.MAS 7, becoming well-versed in its features, benefits, and unique selling points.

The table was approved by Mr Santha.

# data[].attributes.body
WORK DONE (4 hours)

Captured video content for ACE Event at Setia Convention Centre.

Edited the video and submit it to Senior Digital Marketing Executive (Ainis)

OUTCOME

Developed proficiency in editing video content, ensuring it is engaging and professional before submission.

Gained experience in working closely with senior team members, such as the Senior Digital Marketing Executive (Ainis), ensuring the final product meets high standards.

# data[].attributes.body
WORK DONE (4 hours)

Captured video content for Proton e.MAS 7 preview event.

Did a copywriting for the social media posting specifically for the Proton e.MAS 7 preview event.

OUTCOME

The video received 388 views from Tiktok, 14 likes and 484 views from Instagram and Facebook.

# data[].attributes.body
WORK DONE (8 hours)

Attended the meeting with the upper management regarding the pitching of Mini autofest event and Proton e.MAS 7 launching from 4 different Event Organizers.

Drafted the management approval paper for Mini Autofest event.

OUTCOME

Gained insights into the process of evaluating and selecting proposals from different event organizers for the Mini Autofest and Proton e.MAS 7 launch.

Developed my ability to draft comprehensive management approval papers.

# data[].attributes.body
WORK DONE (8 hours)

Edited Deepavali video content (compile and insert subtitle)

Captured awareness video content for Proton e.MAS 7

OUTCOME

The Deepavali video approved by Shahril (Head of Creative Media).

Improved my technical skills in video production, from planning and shooting to ensuring the content meets high-quality standards.

# data[].attributes.body
FEEDBACK FROM SUPERVISOR

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting for pitching session with Event Organizer.

Designed thumbnail for Proton e.MAS 7 upcoming showroom launch.

Recorded a promotional teaser for the e.MAS showroom.

Assisted Aisyah (Marketing Executive/ Project Manager) to prepare Management Approval Paper for Mini Autofest and Proton e.MAS 7 showroom launch.

OUTCOME

Enhanced my skills in creating visually appealing and effective marketing materials.

Gained experience in preparing formal documents for project approval.

# data[].attributes.body
WORK DONE (8 hours)

Recorded teaser content for the Proton e.MAS showroom event.

Scheduled video posting to all social media platform.

Submitted the Mini autofest MAP to Aisyah (Project Mnager).

OUTCOME

The Mini Autofest MAP needed modifications/corrections.

The video approved by Ainis (Digital Marketing).

# data[].attributes.body
WORK DONE (8 hours)

Edited content for AEON EON Cheras Selatan.

Submitted the video to Aisyah.

Recorded content for Proton e.MAS.

OUTCOME

# data[].attributes.body
WORK DONE (8 Hours)

Weekly huddle (meeting) with all the marketing team.

Assigned to do content pillars for EON social media.

Site visit at Sunway Resort to get the confirmation of the car placement for the event.

OUTCOME

# data[].attributes.body
WORK DONE (8 hours)

Assist Farhana (Marketing PIC for Proton) to pack the goodies for all Proton branches.

Recorded content for Proton e.MAS to posted on all social media.

Designed the thumbnail for Proton e.MAS Instagram.

# data[].attributes.body
WORK DONE (8 hours)

Recorded contents for Proton e.MAS social media.

Edited the videos.

Scheduled all the videos/contents.

# data[].attributes.body
WORK DONE (8 Hours)

Recorded content (product information) for Proton e.MAS.

Edited and posted the content on the social media.

Drafted the content pillars for EONAutohauz social media.

OUTCOME

The content approved by Ainis (Digital Marketing)

# data[].attributes.body
WORK DONE (8 hours)

Weekly huddle meeting with the marketing team. (Briefed regarding KLIMS event, Proton e.MAS showroom launch)

Designed thumbnail for the Proton e.MAS social media.

Scheduled content for Proton e.MAS social media.

OUTCOME

The thumbnail approved by En Shahril (Senior Executive Creative Design)

# data[].attributes.body
WORK DONE (8 hours)

Recorded the Proton e.MAS content (showroom teaser).

Edited and scheduled post on the social media (Instagram, Facebook and Tiktok)

OUTCOME

The content was approved by Ainis (Digital Marketing)

# data[].attributes.body
WORK DONE (8 hours)

Designed the EON social media content pillars.

Recorded hati emas songs.

Created the video with the hati emas (proton e.MAS) audio.

OUTCOME

The audio needs to be adjusted and the lyrics need to be changed.

# data[].attributes.body
WORK DONE (8 hours)

Sent the EON content pillars to Ainis for approval and comments.

Did the copywriting for the Proton poster.

Scheduled Proton prize giveaway post on social media.

OUTCOME

Received 2k likes on Facebook and 14 likes on Instagram

# data[].attributes.body
WORK DONE (8 hours)

Weekly huddle meeting with the marketing team.

Prepared the social media guideline and compiled all the product knowledge for new Proton e.MAS marketing PIC.

Prepared the script for the social media content.

Joined the handover task meeting (in terms of paperwork) with Mr Santha, Hakimi and Hakiman.

OUTCOME

The social media guidelines was approved by Ainis.

The script was approved by Mr Santha.

Learned how to do the paperwork for the retail brand.

# data[].attributes.body
WORK DONE (8 hours)

Prepared the caption for International men day for social media.

Scheduled the post on EON social media.

Joined the meeting with the Event Organizer (Cogent) - Briefly explained on Proton e.MAS showroom launch event.

Recorded the content for Proton e.Mas.

Edited and scheduled the contents on all Proton e.MAS social media.

Handover all the Proton e.MAS social media to the new brand pic (Hakiman)

OUTCOME

Caption and the contents were approved by Ainis.

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for smart.

Social media content pillars need to be revised.

Discussed with Karthi regarding the social media content pillars.

OUTCOME

# data[].attributes.body
WORK DONE (8 hours)

Joined the meeting with the cxdt team to evaluate the video contest.

Recorded content for the Proton e.MAS.

Edited and posted it on social media to increase the engagement for Proton e.MAS preview event.

OUTCOME

Learned how the evaluation process works by actively participating in the meeting with the CXDT team to judge the video contest.

Gained insights into the criteria and decision-making process used for selecting the best entries.

# data[].attributes.body
WORK DONE (8hours)

Recorded content for the Proton e.MAS 7 car preview.

Edited and scheduled post the content.

OUTCOME

All the contents were approved by Ainis and Mr Santha

# data[].attributes.body
WORK DONE (4 hours)

Recorded content for the Proton e.MAS 7 car preview.

Edited and scheduled post the content.

OUTCOME

All the contents were approved by Ainis and Mr Santha

# data[].attributes.body
WORK DONE (4 hours)

Recorded content for the Proton e.MAS 7 car preview.

Edited and scheduled post the content.

OUTCOME

All the contents were approved by Ainis and Mr Santha

# data[].attributes.body
TEAM RETREAT

Deepen our understanding of our core values.

Express all concerns and seek advice.

OUTCOME

Enhanced team alignment and unity.

Clearer decision-making and prioritization based on shared values.

Improved morale and motivation as team members feel more connected to the organization's mission.

Increased transparency and trust within the team.

Constructive feedback and innovative solutions from different perspectives.

# data[].attributes.body
TEAM RETREAT

Brainstormed ideas for the 2025 marketing strategy.

Identified challenges in current tasks and processes, and listed potential improvements and pitfalls to avoid.

Proposed new initiatives to the Head of Department (HOD).

OUTCOME

Clear direction and focus for the marketing team's efforts.

Increased team engagement and collaboration.

Streamlined workflows and improved efficiency.

Enhanced problem-solving skills within the team

Approval and support for innovative projects.

Alignment of departmental goals with broader organizational objectives

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for the Proton e.MAS 7.

Edited and scheduled post the content at all social media platform (Instagram, Facebook and Tiktok)

OUTCOME

All the contents were approved by Ainis and Mr Santha

# data[].attributes.body
Medical Leave

Fever and cough

# data[].attributes.body
Medical Leave

Fever and cough

# data[].attributes.body
WORK DONE (8 hours)

Weekly huddle meeting with the marketing team.

Brainstormed ideas for marketing 2025.

Prepared the marketing plan in Excel.

OUTCOME

Learn how the marketing team plan and strategies the marketing campaign, event for 2025.

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting with DRB-Hicom staff regarding the re-brand of EON.

Prepared the marketing plan deck.

OUTCOME

Submitted the deck to the marketing manager (Ms Nerin)

# data[].attributes.body
WORK DONE (8 hours)

Attended Kuala Lumpur International Mobility Show (KLIMS) at Mitec, Kuala Lumpur to cover media for Avis.

OUTCOME

The video content were approved by Ainis (Digital Marketing) and Karthi (Social Media Officer Avis).

# data[].attributes.body
WORK DONE (8 hours)

Attended Kuala Lumpur International Mobility Show (KLIMS) at Mitec, Kuala Lumpur to cover media for Avis.

OUTCOME

The video content were approved by Ainis (Digital Marketing) and Karthi (Social Media Officer Avis).

# data[].attributes.body
WORK DONE (8 hours)

Recorded the Proton e.MAS content.

Prepared the copywriting.

Edited and scheduled post on the social media.

OUTCOME

The content was approved by Ainis (Digital Marketing) and Mr Santha (Dealer Principal)

# data[].attributes.body
WORK DONE (8 hours)

Weekly huddle meeting with the marketing team.

Meeting with Proton e.MAS team regarding the showroom event, product launch.

Helped marketing PIC e.Mas plan the flow of the event.

OUTCOME

The showroom event deck was approved by Mr Santha.

# data[].attributes.body
WORK DONE (8 hours)

Helped Adel (Creative Team) edited Proton e.MAS commercial video.

Meeting with Proton e.MAS team regarding the showroom event flow.

Shoot content for Proton e.MAS.

OUTCOME

The content was approved by Ainis.

# data[].attributes.body
WORK DONE (8 hours)

Meeting with Farhana (Marketing PIC for Proton) to witness to choose the winner of lucky draw Proton.

Recorded the Proton e.MAS content.

Prepared the copywriting.

Edited and scheduled post on the social media.

OUTCOME

The content was approved by Ainis (Digital Marketing) and Mr Santha (Dealer Principal)

# data[].attributes.body
WORK DONE ( 8 hours)

Recorded the Proton e.MAS content.

Prepared the copywriting.

Edited and scheduled post on the social media.

OUTCOME

The content was approved by Ainis (Digital Marketing) and Mr Santha (Dealer Principal)

# data[].attributes.body
WORK DONE (8 hours)

Attended Proton e.MAS 7 launching at MITEC.

Hosted live streaming on Proton e.MAS EON Glenmarie Facebook.

Recorded content throughout the event.

Recorded content at showroom event.

OUTCOME

All the contents were approved by Mr Santha (Dealer Principal)

Witnessed the company's commitment to sustainable mobility solutions

# data[].attributes.body
WORK DONE (8 hours)

Edited content for smart

Recorded contents for Proton e.MAS and posted it on social media.

OUTCOME

All the contents were approved by Mr Santha (Dealer Principal)

All the contents were approved by Hakimi (Marketing PIC smart)

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting with all marketing PIC brands and Marketing Operation Manager.

Discussed about the marketing plan for the brands

OUTCOME

Understood the role of the Marketing Operation Manager.

Exposure to cross-functional collaboration.

Developed a broader understanding of the automotive marketing landscape.

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for International Men's Day event.

Edited the contents

OUTCOME

All the contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Planned contents for New Year greetings.

Propose options to Ainis and En Adzfar

OUTCOME

All the contents plan were approved by both of them

# data[].attributes.body
REPLACEMENT LEAVE

(From Proton e.MAS showroom event)

# data[].attributes.body
REPLACEMENT LEAVE

(From smart showroom event)

# data[].attributes.body
PH

# data[].attributes.body
WORK DONE (8 hours)

Recorded contents for New Year Greetings.

# data[].attributes.body
WORK DONE (8 hours)

Recorded the New Year Greetings contents

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting with marketing team.

Discussed and finalize for Mini Autofest Event and Proton e.MAS showroom launching event.

Discussed regarding new corporate shirt for EON.

OUTCOME

Gained insights into event planning and execution

Exposure to brand-building activities

Experience in cross-functional collaboration

# data[].attributes.body
WORK DONE (8 hours)

Edited New Year greetings contents

OUTCOME

All contents approved by En Adzfar (HOD Marketing)

# data[].attributes.body
PH

# data[].attributes.body
FEEDBACK FROM SUPERVISOR

# data[].attributes.body
WORK DONE (8 hours)

Recorded contents for Proton e.MAS 7

Did content calendar for EON Autohauz for January and February

Edited contents and posted on Proton e.MAS social media.

OUTCOME

All the contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Key in details EON corporate shirt

Updated the RSVP for Proton e.MAS showroom launch

Attended meeting with all the upper management regarding the flow of Proton e.MAS showroom launch event and mini autofest event

OUTCOME

Developed data entry and organizational skills

Gained experience with event management tools and processes

Gained familiarity with EON Berhad's internal systems

# data[].attributes.body
WORK DONE (8 hours)

Requested visual for pre-mini autofest event

Updated all the information regarding event on all EON social media

Updated the RSVP for Proton e.MAS showroom launch

# data[].attributes.body
WORK DONE (8 hours)

Distributed the EON new corporate shirt to the upper management and those who involved in the event

Recorded countdown contents for the event

OUTCOME

Contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Updated the RSVP for the showrrom launch event.

Posted visuals on social media

Boosted the event ads on Meta

OUTCOME

Learned how to boost the ads on Meta

# data[].attributes.body
WORK DONE (8 hours)

Posted the visual on all social media

Attended the rehearsal for the showroom event

OUTCOME

Gained insights into event preparation and execution

# data[].attributes.body
WORK DONE (8 hours)

Handled the Proton e.MAS showroom launch.

Recorded contents for the events

OUTCOME

All the contents were approved by Ainis and Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Handled the Mini autofest event.

Recorded contents for the event

Posted it on all social media

OUTCOME

All contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Handled the Mini autofest event.

Recorded contents for the event

Posted it on all social media

OUTCOME

All contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Posted the post-event contents at all EON social media

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting with the Proton e.MAS team.

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

Prepared the Purchase Requisition (PR) for Proton e.MAS umbrella and submitted .

OUTCOME

All the contents were approved by Mr Santha

The PR was submitted to Procurement Dept

# data[].attributes.body
WORK DONE (8 hours)

Updated the list of bookings, leads, test drive for all brands

# data[].attributes.body
Medical Checkup

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

OUTCOME

All the contents were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

OUTCOME

All the contents were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

Prepared the proposal for first mass delivery for Proton e.MAS 7

OUTCOME

All the contents were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

Submitted the proposal to Mr Santha

OUTCOME

All the contents were approved by Mr Santha

The proposal were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting with marketing team and event organizer (Cogent) regarding post-mini autofest event

Made a preparation for the first mass delivery event.

Posted new-hiring visual of Proton e.MAS social media.

OUTCOME

Gained insights into post-event analysis and reporting

Gained experience in event preparation and logistics

# data[].attributes.body
WORK DONE (8 hours)

Recorded contents for Proton e.MAS

Edited contents and posted it on all social media.

OUTCOME

All the contents were approved by Mr Santha

# data[].attributes.body
REPLACEMENT LEAVE

(From Mini Autofest Event)

# data[].attributes.body
REPLACEMENT LEAVE

(From Mini Autofest Eevent)

# data[].attributes.body
PH

# data[].attributes.body
PH

# data[].attributes.body
REPLACEMENT LEAVE

# data[].attributes.body
WORK DONE (8 hours)

Attended meeting weekly huddle with marketing team

Recorded contents for Proton e.MAS

Edited and posted the contents on all social media

Prepared the event deck for Kenanga Investment x Eon Berhad EV Day

OUTCOME

Exposure to investor relations and communication

All contents were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Presented the deck to the HOD Marketing

Attended the online visiting with Dr Aznin and HOD Marketing

OUTCOME

The deck need to be revised

# data[].attributes.body
WORK DONE (8 hours)

Attended the meeting with the marketing team regarding social media alignment

Presented the deck to the HOD Operation, Mr Santha (Dealer Principal e.MAS) , Mr Remy (Manager smart), and En Nordin (Dealer Principal Audi)

OUTCOME

The event deck were approved

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for CNY event at the HQ.

Edited and posted the contents on all EON social media.

OUTCOME

The contents were approved by Ainis

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

Prepared the Management Approval Paper (MAP) for Kenanga EV Day

OUTCOME

All the contents were approved by Mr Santha

# data[].attributes.body
WORK DONE (8 hours)

Recorded content for Proton e.MAS.

Edited and posted the contents at all social media.

Submitted the MAP and Cash Advance to the finance dept.

OUTCOME

All the contents were approved by Mr Santha

The MAP was approved by Puan Kartina (Marketing Operation Manager), Mr santha (DP e.MAS), Ms May (Head of Operation)

# data[].attributes.body
COMMENT FROM SUPERVISOR