# data[].attributes.body
I want to sell my product to predominantly Gen Z and young people on social media. To do this, it is important for whatever I make to be photo-ready and "instagrammable". I started thinking about how this generation is chronically online, and take photos of everything, which made me think about what kind of food and drink I see posted the most and the food I found most on popular food and drink related hashtags on instagram, and the notes I made were:
- pizza
- icecream
- cocktails
- sushi
- cakes
- coffee
- burgers
- beer

# data[].attributes.body
-Low-mid end prices

-Lots of variety

-Tonys chocolate - (180g) bars, (300g) £9 taster tasting pack

-Lindor pick and mix bar £3.50-10

-Lily Briens Desserts Collection (210g) £7

-Thortons Classic (262g) £7

-Cadbury Milk Tray (360g) £6

-Almost all packaging is made using sustainable materials - paper, cardboard

-Mostly brown and beige colour palettes

-Share box flavours often come in bar versions

# data[].attributes.body
-High end

-Premium packaging

-Black, white, tonal colours

-Box of chocolate (150g) £16

-Bars (100g) £4.50

-Different boxes for various occasions and recipients

-Chocolates themselves are colourful and each flavour has separate shape and design

-Packaging is cardboard and plastic

-Gender pay gap, modern slavery, engaged ethics information and statements on their website.

# data[].attributes.body
-Korean and Asian supermarket

-Mid price range

-Really colourful packaging

-Chocolate biscuits (105g) £1.20

-Jar of sweets (300g) £2.29

-Didn’t find any chocolate but lots of unique sweets and biscuits

-Packaging inspiration

-Huge target audience - tourists, asian migrants but also anyone who wants to try something new

# data[].attributes.body
I wanted to buy a box of chocolates that I thought would be closest to my own design, and I looked at the price, weight, how many chocolates you get inside and what the actual chocolates look like. This box was £7 and came with 16 chocolates, but I would like my box to have double the amount of chocolates and be at a similar price range. I do however, like the layout of the chocolates and the individual compartments although my colour palette would be much brighter.

# data[].attributes.body
- bright colours, bold packaging, rainbow, primary colours
- website is bright, engaging, red and blue colour scheme
- no black, only white writing
- create your own wrapper scheme
- mission to end modern slavery in the cocoa industry, collaborating with Ben & Jerrys

# data[].attributes.body
- vegan chocolate
- nice colour palette
- graphic design, shape orientated
- each flavour has different colour
- no lines
- tonal, no black or white

# data[].attributes.body
Watercolour and black pen

Captures an entire essence as opposed to just one thing

All in the detail - thickness of line, colour palette, layers of paint

Lets the watercolour bleed sometimes, leaves a rustic effect

Has the vibe of a casual sketch, but really actually finished and well thought out

Worked with M&S Home making an in store mural (top right)

# data[].attributes.body
Showing product in glass rather than can (original packaging) seems more relatable, like you already have the product

Following one colour scheme throughout

Simplistic, sketch style

Primary colours, plain background

Harsh black graphic lines

# data[].attributes.body
My two strongest/ favourite ideas after the briefing and considering my target audience, were either chocolates, or cocktails, because they work well for colour, being able to do multiple designs for different flavours, and they fit my target audience for young adults. I couldn't decide which one to go for, so I want to combine the two. I want to make a box of chocolates, something like a Cadbury Milk Tray, where every chocolate has a different flavour/filling as well as shape. Each of these will be inspired by a cocktail.

# data[].attributes.body
I made quick sketches of the glass shape some common cocktails typically come in, and thought of a shape for the chocolate that correlates to either the shape of the corresponding glass or an ingredient of the cocktail.

# data[].attributes.body
I chose 8 cocktails I thought were most popular and most colourful, and made a mood board with secondary images, colour palettes and sketches of glasses they're typically served in and shapes that the chocolates could be.

# data[].attributes.body
In this workshop I worked in a group of 6, where we shared the ideas we had so far and chose one of them to expand. We chose to go for red bull and its packaging and campaigns. My role was to design a new limited edition can, so I chose a Valentines Day edition. the most iconic part of RedBull can designs for me is the diagonal line through the middle and the bull cut out on the can opener. I kept the diagonal line layout but changed the colours to pink and purple and changed there bull shape to a heart. I also added the B in the name to a heart.

# data[].attributes.body
Here we studied how colours work together. The green sheets over the coloured paper cancel out/minimise how strong the colours come across, as green is a neutralising colour. We also considered how the colours work with the lights on versus off, and moved the colours round to see how different colours will compliment each other better when next to each other. We considered complimentary colours, but also similar shades and tones of colours working nicely too.

# data[].attributes.body
After making a mood board for each cocktail, I started on the box/wrapper design. Each chocolate flavour will come in its own bar as well as a smaller chocolate along with all the other flavours in a share box. For these designs in particular I didn’t want any lines because when on the packaging, I will layer white and black text on top, so I wanted to let the designs stand on their own without any outlines.

# data[].attributes.body
I made a worksheet where my peers could match the design to the cocktail, which would indicate to me if the designs were recognisable and accurate to the corresponding cocktail. I asked other people on my course who will have an eye for visual communication, my friend who is a bartender, and some other friends that aren't as familiar with either subjects, to get a variety of feedback. The cocktails I decided needed work on most after seeing the feedback were Pina Colada, Long Island Ice tea, Sex on the Beach and Tequila Sunrise. I kept the designs of the Tequila Sunrise and Sex on the Beach but swapped around the colour palettes, since the sex on the beach design actually worked really well for the tequila sunrise, since it had a sunrise/ombre effect. I added brown tones to the Long Island Ice Tea to strength the colour palette, and I completely reinvented the Pina Colada, using diamonds to recreate the scales on a pineapple.

# data[].attributes.body
- good eye for typography
- like the graphic design route
- really strong colour palette in box
- need to narrow down one style
- Friday's on its own doesn't tell us what the product is, you need the chocolates with it
- the billboard is a bit too busy, less writing?
- billboard colour palette is too dull compared to the rest of the work
- good depth and relevance to research
- almost went overtime (focus on illustrations more so than what got you there)
- start mocking the designs up

# data[].attributes.body
For each chocolate, I also decided on a design for the shape of each chocolate, based on either the shape of the glass its typically served in, or a key ingredient/ flavour of the cocktail.

# data[].attributes.body
After the first set of feedback, I changed my billboard poster to have more vibrant colours in order to match the vibe of the share box, and took away some of the text. I also narrowed my style down to a more graphic design approach with my illustrations. This set of feedback is also what influenced me to do different fonts for each flavour and working more with typography.

# data[].attributes.body
I wanted to follow the bright, party theme inside of the chocolate box, so I wanted the corresponding design of each chocolate on the inside of the nook each chocolate sat in. The shape of my box is square, and I want two layers and each flavour to have four chocolates, so I needed two of each chocolate per layer. I played around with the arrangement with my sketches first, then followed that layout with my final designs.

# data[].attributes.body
- Good mock ups
- Background of the bars is dominating too much, cocktails are getting lost
- Try do your own typography for the flavours
- Bars and share box still don't feel fully cohesive

# data[].attributes.body
After being told to work more with typography with the first set of industry feedback, I was told once again to push that idea even more and experiment with doing the typography free hand, so the last thing I tweaked in the project was the Pina Colada font.