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1- Company: Sony

2- What happened?: Sony experienced a major data breach when hackers infiltrated the PlayStation Network, compromising the personal information of 77 million accounts, including names, addresses, and credit card details.

3- When was it?: in April 2011.

4- How did the company recover from it?: Sony took the PlayStation Network offline for several weeks to address security vulnerabilities, offered free games and identity theft protection to affected users, and implemented enhanced security measures.

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Jolly Chic Clothing Company

I think her reputation is being tarnished due to the poor quality of the clothes

This happened in the last two years and I do not know if the company has recovered from this reputation but I no longer buy from it

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Hamburgene company (in 2024)

Its a company about burger meat

They got poisoned in the burger and more than 50 people were poisoned and about 15 people died

I think it is number 3

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Company: Tesla, Inc.

Risk: Adapting to evolving business trends and associated risks in the automotive industry.

What happened: Tesla has navigated challenges such as competition from traditional automakers and regulatory obstacles.

Recovery: Tesla responded by innovating aggressively, expanding its electric vehicle lineup, investing in research, securing strategic partnerships, and scaling production to maintain market leadership and global expansion.

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In 2018, it was revealed that the company Cambridge Analytica had improperly collected data from 87 million Facebook users without their consent and used it for political purposes. This scandal raised serious concerns about Facebook's data privacy practices and led to calls for stricter regulations.

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In 2018, Marriott International, a multinational hotel chain, suffered a massive data breach affecting 450 million customer records. The stolen data included customer names, email addresses, billing addresses, birth dates, passport numbers, and encrypted payment card information. Response: Marriott took swift action to contain the breach, including: • Notifying affected customers promptly. • Offering free year-long identity protection monitoring. • Redesigning its IT infrastructure to enhance security. • Paying a hefty fine to the Federal Trade Commission (FTC).

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Enron: This large energy company collapsed dramatically in 2001 due to accounting scandals and financial manipulation.

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In 1985, the famous beverage company Coca-Cola celebrated its 100th anniversary and changed its brand from “Coca-Cola” to “Coke”.

She was not satisfied with that and also decided to change her secret recipe for her soft drinks, which had been the basis of her fame for 100 years, after extensive experiments on which large budgets were spent to ensure the new taste and flavour. The drinks were better than the traditional flavour.

The result: a lot of severe criticism from consumers of Coca-Cola products due to consumers' association with the traditional name "Coca-Cola" and consumers' dislike of the new taste of Coca-Cola. The company received about 400,000 complaints in record time, and its market share declined rapidly. .

After nearly three months, the company completely retracted this wrong decision, in response to the desire of consumers, and all new cans of Cola were withdrawn from the market.

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Microsoft: 12 agencies and universities in Texas exposed to Russian hacking

Microsoft has reported more than a dozen state agencies and public universities in Texas that state-sponsored Russian hackers had access to emails between them and the software giant.

The hackers managed to access the communications through a Microsoft systems hack, unveiled in January, stealing emails from some of the company’s executives. Agencies that Microsoft has warned of being vulnerable to attack include the Texas Departments of Transportation and Vehicles, the State Manpower Committee, its General Land Office, and its Securities Board, according to a person familiar with who asked not to be identified because he is not authorized to discuss the matter.

Does Russia have a hand in the attack?

Microsoft has been blamed for the attack on a hacking group called Midnight Blizzard, which is linked to Russia’s intelligence services.

The state and Microsoft are still studying the impact of the hack. Steve Bear, an official at the Texas cybersecurity agency, admitted on Friday that government emails were being hacked, but said so far they were apparently just routine administrative communications.

News of Texas agencies being affected by Microsoft’s hack raises concerns that a U.S. adversaries may have access to sensitive information about employees, financial matters, or critical infrastructure in one of the nation’s most populous and economically important states.

“To be clear, the state of Texas has not been hacked but Microsoft, including some emails in the state,” Pierre, of the Texas Department of Information Resources, said in a statement. He said his administration first heard about hack exposures from Microsoft last week and is still assessing the number of entities affected.

Microsoft declined to identify customers who received notifications of the attack. “We will continue to coordinate with, support and assist our customers in taking action to mitigate the impact of the incident,” a company spokesperson said on Friday.

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1- Company name: Apple

When Steve Jobs was sacked from Apple in the 1980s, the company suffered a series of failures, but after returning Jobs to the company, Apple began to regain its successes, especially when it unveiled the iMac computer, which was different from any other device in the market, coming in five different colors.

The company’s success followed with the launch of several premium devices such as the iPod and iPhone, and Apple became the world’s first trillion-dollar company.

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Company: Target Corporation

What Happened: Major data breach

When: November-December 2013

Details: Hackers stole credit and debit card information of 40 million customers and personal information of 70 million customers.

Recovery Measures: Enhanced cybersecurity, offered free credit monitoring, settled for $18.5 million, and launched a public relations campaign to rebuild trust.

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blizzerd

the company known for the sexual harassment of female employees and racism and their bad reputaition over the past few months has kept consistentily rising and they've done little to properly combadt it

combing this with a number of poor busiess decisions

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Almarai Company / In 2022, the company faced a strike from the people because the prices of the products became very high compared to other countries, and the problem did not end, and people did not stop buying Almarai products, and thus the products did not lose their value, and the sales rate increased as if nothing had happened.

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Apple

It's hard to believe that one of the world's largest companies by market capitalization was once in dire straits. While never actually filing for bankruptcy, Apple AAPL was on the verge of going bust in 1997. At the last minute, arch-rival Microsoft MSFT swooped in with a $150 million investment and saved the company.

People have speculated that Microsoft only did this because it was worried that regulators would regard it as a monopoly without the competition from Apple in the marketplace.

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• Snapchat company

• They add an ( AI ) conversation in the application and pin it to the top of chats , all ppl thought that he was a real person who might spy on them and see everything they did bc he is quick to responed and choose words and very smart .

• This almost happend in the last year

• They delet the ( AI ) chat

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I have read that one of the airplains in the USA had thrown one of the passengers out of the airplain, and that because the airplane was crowded, the crew had no place to set.

And I believe that affects the airport reputation and it shows how bad mismanagement is.