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Strength:

Specializes in a niche market with a distinctive flavor profile that stands out from conventional puddings and health-conscious appeal due to the antioxidant properties of pomegranates.

Weakness:

Premium ingredients lead to higher production costs, which may limit pricing flexibility and limited product innovation compared to competitors.

Opportunity:

Opportunities to develop health-focused products such as low-sugar or high-protein variants and collaborations with health and wellness brands, fitness centers, or health food stores.

Threat:

Increasing competition from both established dessert brands and new entrants in the health food market and potential impact of tariffs or trade restrictions on ingredient sourcing.

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BUSINESS MODEL CANVAS:

1. Key Partner

Partnership with local stall and grocery stores sell pomegranate pudding to customer and Transportation and logistic where the partner who assist in transporting fruits from the farms or suppliers to processing facilities or distribution centers.

2. Key Activities

Cultiviting high-qualities fruit supplier with marketing and promoting pudding to customer. Shipping product to partner stores and research and envelopment product.

3. Key Resources

High-quality fruits from supplier. A facilities equipped to produce pudding and packaging material that maintain product freshness.

4. Value Proposition

Highlight the good quality of fruit to make the pudding. Include the natural ingredients with R&D recipe and the new combine product suitable for dessert.

5. Customer Relationship

Gather feedback from customer to continuely improves product and services. Engage with customer through social media, newsletter, and community and focus on building strong customer relationship with attract easy packaging and discount for members.

6. Channels

The partnership with local former or fruits supplier for consistent and fresh supply for fruits and consider setting up e-commerce platform for calling sales.

7. Customer Segments

The target customer such as individuals who appreciate homemade product. The consumer looking for naturals homemade store and get the free jams, gift buyers seeking unique present.

8. Cost Structure

Raw materials: the cost of purchasing ingredients from supplier. The employees involves in processing, packaging, sales, adminstration and management. Transportation cost: expenses related to transporting product to stores and processing and packaging cost: cost of processing fruits washing, sorting, and cutting.

9. Revanue Stream

Explore additional offering workshop or cooking classes on fruits preparation technique of pudding. Experiment with unique flavor combination, innovative packaging design and connecting value added services to different brand with other in the market.

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1.     MANAGER

A manager is a professional who take a leadership role in an organization and manages a team of employees under him. Often, manager are responsible for guiding and motivating their teams to achieve goals. They set the direction and inspire their team members to perform their their best best. There are many type of managers, but they usually have task such as conducting performance reviews and making decisions. The manager is often the line of communication between the company’s employees and its high-level executives to make the company more successful and known by many companies. Therefore, the manager is the leader of his employees, he need to show a good performance for his employees.

2.     HUMAN RESOURCE

Human resource is more than administration, it goes beyond paperwork management to strategy attract talent in running the company, fostering company culture and aligning employee skills with the company’s organization goals. Therefore, employee are sometimes referred to as human capital that is responsible for providing education and motivation to employees. As with other business assets, the goals is to effective utilize employee, reduce risk and maximize return on investment and profitability. Additionally, human resource monitor the job market conditions to help organizations remain competitive.

3.     FINANCIAL MANAGER

The task of financial management in the company is to analyze the company’s financial data to identify cash flow, trends, assets risk and informed decision making. Financial management may create company financial models, forecast and reports and collaborate with other departments to understand their financial needs. Financial management also has responsibility in the company’s cash output such as all bank transactions, loans, debts, investments and funding sources. Issue by the company are the responsibility of financial management. However, depending on the role financial management, specific skills may be decided, such as financial modelling, data analysis or risk.

4.     MARKETING MANAGER

Marketing management is the process of planning, organizing, direction and controlling marketing programs and activities aimed at satisfying customer needs and achieving organizational goals. It involves analysis market opportunities, selecting target markets, developing marketing strategies and managing the marketing mix to create value for customers and build strong customer relationships.

5.     OPERATION MANAGER

Operations management refer to the administration of business practices to create the high level of efficiency possible in an organization. In operation, he is also involved in convering raw materials into goods that are immediately sold in the market in order to maximize the profits of an organization. Therefore, operations management is also is also known as raw material production management involving management within the company. Operation management has the task of applying management principle of production functions such as planning, organizing, directing and control the production process.

6.     SALES MANAGER

Sale management is the achievement of sale force goals in an effective and efficient way thought planning, staffing, training, leading and controlling organizing resources. The responsibility of selling company product lies directly under the sales management of a company. Sale management also manages product to be marketed to other markets for sold and earn a profit for the company. Therefore, sales management needs to calculate the quantity of product that want be a marketed to external sales and other organization through various ways of promoting product customers. In addition, he made a contract with Eco Shop to sell their product.

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UNIQUE SELLING PROPOSITION

1. Health Benefits

Pomegranate is known for its high antioxidant content, which helps combat free radicals and promotes overall health and the pudding is packed with essential vitamins and minerals, making it a nutritious snack or dessert option.

2. Natural Ingredients

The pudding is made with natural ingredient, free from artificial colours, flavors and preservatives and using organic pomegranate, this can appeal to health-concious consumers looking for organic food option.

3. Flavor and Quality

A rich, creamy texture and a delicous pomegranate flavors that stands out from other pudding on the market and made with high-quality ingredient and crafted with care to ensure consistant taste and texture.

4. Convenient

Convinient single-serving packages for on-the-go snacking or quick dessert.

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Product Development

1. Sourcing Ingredients: Find reliable suppliers for pomegranate juice, dairy, and other key ingredients, ensuring consistent quality and supply.

2. Production Setup: Establish efficient production processes, either in-house or through a co-packer, to ensure scalability and maintain product quality.

3. Packaging Design: Finalize an attractive and functional packaging design that protects the product and meets regulatory standards.

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MARKETING PLAN

1.     PRODUCT

Ø  The ingredients had health benefits such as vitamin C, anti-oxidants.

Ø  Create name by image with natural and unique flavour pure ingredients.

Ø  Be the one of local product.

2.     PLACE

Ø  Target on local product with vendor option in market, bakery and stores.

Ø  Choosing area with restaurant dessert and school especially students of dessert.

3.     PRICE

Ø  Focusing on adorable price by sized or organic ingredients.

Ø  Customer can choose with set of pudding and request for additional topping.

4.     PROMOTION

Ø  Social media platform get attention customer.

Ø  Used influencer promote the product in TikTok, Instagram and Twitter.

Ø  The coupons for first buy with 5% discount of product.

Ø  Create the game on social media and winner get free of pudding for a week.

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Pomegranate agribusiness in Malaysia is emerging as a significant sector with promising potential within the country's agricultural landscape. The industry focuses on cultivating and harvesting pomegranates, leveraging Malaysia's conducive climate and agricultural expertise. This sector not only diversifies Malaysia's agricultural output but also enhances food security and economic resilience. Pomegranates are valued for their nutritional benefits and culinary versatility, appealing to both domestic and international markets. The growth of pomegranate agribusiness underscores Malaysia's commitment to sustainable agriculture and innovation in crop cultivation, reinforcing its position in the global agricultural market.
Pomegranate pudding offers unique advantages in the Malaysian market due to its blend of rich flavor and health benefits. It appeals to local tastes with its creamy texture and tangy pomegranate flavor, catering to both traditional dessert preferences and modern health-conscious trends. Packed with antioxidants and vitamins, pomegranate enhances the nutritional profile of puddings, making them a sought-after choice among consumers focused on wellness. This combination of indulgence and health benefits positions pomegranate pudding as a desirable and promising product in Malaysia's dynamic dessert sector.