# data[].attributes.attachment_link.description
Check out this Instagram Post designed by Lilly Packham.

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A1 - Area 1 Pre Campaign

A2 - Area 2 During Campaign

A3 - Area 3 Post Campaign

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Check out this Instagram Post designed by Lilly Packham.

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Canva - To create visually appealing posts or stories

Instagram Insights - To track growth and engagement.

Later - for scheduling posts.

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i like short form content because i have a small attention span and i like to get information quickly.

one of my favourite marketing campaign is Spotify wrapped

my favourite instagram page is @annaarcher

i like to capture most of my content through pictures and instagram but i make TikToks sometimes

# data[].attributes.body
i like short form content because i have a small attention span and i like to get information quickly.

one of my favourite marketing campaign is Spotify wrapped

my favourite instagram page is @annaarcher

i like to capture most of my content through pictures and instagram but i make TikToks sometimes

# data[].attributes.body
what diff styles of media are there

print media

broadcast

internet media

platforms for picture editing

lightroom

photoshop

platforms for video editing

capcut

tiktok

what platforms and apps do i use?

lightroom

capcut

photoshop

instagram

tiktok

pintrest

what equipment do i have

canon eos 2000d

tripod

macbook

# data[].attributes.body
i have added this picture that we created with light and long exposure

# data[].attributes.attachment_link.title
Capture Club Brighton on Instagram: "Today we turned the dial to B 📸 @captureclubbrighton @waterbear_the_college_of_music with 
@howlettmedia 
@chris.j.brittain 
@em.takespics 
@lp_pictures_ 
@alish.a.b 
#captureclubbrighton #photography #bulbmode #creativeexcellence #firsttry"

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60 likes, 9 comments - captureclubbrighton on October 23, 2024: "Today we turned the dial to B 📸 @captureclubbrighton @waterbear_the_college_of_music with 
@howlettmedia 
@chris.j.brittain 
@em.takespics 
@lp_pictures_ 
@alish.a.b 
#captureclubbrighton #photography #bulbmode #creativeexcellence #firsttry". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by Capture Club Brighton (@captureclubbrighton)

# data[].attributes.body
lighting and portraits

soft vs hard light

soft defused light smoother skin tones and minimum shadows.

hard light emphesizes details and can create a more dramatic look

lighting angles - side, top, and backlighting all create

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natural light - for location shoots

, discuss ways to leverage available light sources - good but unpredictable and inconsistent

modified light - reflectors, diffusers, and flags to control and shape light effectively. the use of shadows.

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i posted this post on my main personal account, the aim of the post is to create buzz and get people interested in what im doing, and the reason i posted it on my personal account is to try get my current followers to engage with my photography account.

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lils 🌩 on Instagram: "Exiting things coming!"

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9 likes, 0 comments - lillypackham.x on October 3, 2024: "Exiting things coming!". 

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View this post on Instagram

A post shared by lils 🌩 (@lillypackham.x)

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this posts aim was to let people know that new photography content is coming soon and to again try get people to engage and keep a look out for posts

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lils 🌩 on Instagram: "Had a brilliant day shooting with our @waterbear_the_college_of_music students performing oscar winning tears! You are all incredible! 
Pictures to come on @lp_pictures_ soon!

📸 by @howlettmedia"

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51 likes, 3 comments - lillypackham.x on October 5, 2024: "Had a brilliant day shooting with our @waterbear_the_college_of_music students performing oscar winning tears! You are all incredible! 
Pictures to come on @lp_pictures_ soon!

📸 by @howlettmedia". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by lils 🌩 (@lillypackham.x)

# data[].attributes.body
this was the following post containing the photography content, the post did fairly well got a decent amount of likes. hopefully this post will keep people engaged in my content and hopefully get people messaging me for photography gigs.

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lils on Instagram: "Some pictures from the performance groups at the ALPHABET venue ✨️ 

Camera used: Canon eos 2000d
Venue: @alphabetbrighton 
@waterbear_the_college_of_music 
Drop box link for photos in the alphabet highlight!!

#photography #musicphotography📷 #canonphotography #canoneos2000d #brighton #discover #photographer #music"

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22 likes, 8 comments - lp_pictures_ on October 20, 2024: "Some pictures from the performance groups at the ALPHABET venue ✨️ 

Camera used: Canon eos 2000d
Venue: @alphabetbrighton 
@waterbear_the_college_of_music 
Drop box link for photos in the alphabet highlight!!

#photography #musicphotography📷 #canonphotography #canoneos2000d #brighton #discover #photographer #music". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by lils (@lp_pictures_)

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changing up the format with this post and it definitely worked this post has had over 1000 views as i assume it might have popped up on the reels section of instagram.

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lils 🌩 on Instagram: "Check out my piccys 🫶🏻 

@lp_pictures_  for all your photography needs ✨️ 
Photos taken at the @alphabetbrighton venue

#brighton #student #photography #musicphotography #livemusicphotographer #piccys #lightroomedits #canoneos2000d"

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19 likes, 3 comments - lillypackham.x on October 21, 2024: "Check out my piccys 🫶🏻 

@lp_pictures_  for all your photography needs ✨️ 
Photos taken at the @alphabetbrighton venue

#brighton #student #photography #musicphotography #livemusicphotographer #piccys #lightroomedits #canoneos2000d". 

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View this post on Instagram

A post shared by lils 🌩 (@lillypackham.x)

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Duncan created a collaborative post with the content we made in lesson and posted it. by accepting the collaborative post it shows that i'm actively collaborating with people

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Capture Club Brighton on Instagram: "Today we turned the dial to B 📸 @captureclubbrighton @waterbear_the_college_of_music with 
@howlettmedia 
@chris.j.brittain 
@em.takespics 
@lp_pictures_ 
@alish.a.b 
#captureclubbrighton #photography #bulbmode #creativeexcellence #firsttry"

# data[].attributes.attachment_link.description
60 likes, 9 comments - captureclubbrighton on October 23, 2024: "Today we turned the dial to B 📸 @captureclubbrighton @waterbear_the_college_of_music with 
@howlettmedia 
@chris.j.brittain 
@em.takespics 
@lp_pictures_ 
@alish.a.b 
#captureclubbrighton #photography #bulbmode #creativeexcellence #firsttry". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by Capture Club Brighton (@captureclubbrighton)

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advantages of a content calendar

organised

less stress

time back

project management

personal goals

campaign

consistency for audience

creates a bank of resources

applies strategy

how do campaigns evolve

regular features (weekly monthly)

reflect time sensitive topics, trends or news stories

change content around key moments in the campaign

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customer journey

awareness

interest

desire

action

awareness

consideration

purchase

retention

advocacy

# data[].attributes.body
why is launch day crucial for success of a product or cmpaign

sets tone for initial public receptoon and creates momentum that drive furure success. a well executed launch creayes exitement, captures attention and beginsthe proccess of buliding an engaged comunity or cistomer base

first impressions matter - the first interaction customers or fans have with a product or campaign often shapes their long term perception . a successful launch creates an imeadiate, positive impression that genereates buzz and influence how people talk about it to others

buiding hype - launch day often capitalises on the anticipation that has been built through pre launch marketing efforts. this hype can create a sense of scarsety or urgencey (especialy for limited products, ecent tickets or digital content) driving people to act quickly to be aprts of the inktal wave

influencing - the press and influencers are more likely to cover a launch event if there is enough

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1. finalise product readiness - ensure that the product or service is fully functional, tested and ready for customert use, wit any last min issues resolved

2. confirm markting assets and content - have all marketing materials, including social media posts, emails, press relaese, website banners and ad campaigns prepared and schedualed.

3. activate website and purchase links - double check all links, payment gateways and product listings on your website or ecomerce platfrom are live and functioning.

4. coordinate with customer support - brief the support team on potential issues, faqs and expected volume. make sure theyre trained and prepared for launch specific inquireies

5. engage with influencers and partneres -ensure that influencers brand partners or affliliates are alligned with the launch schedual and have their content ready to go live.

6. test analictic and tracking

7. check inventory and fuffillment

8. plan for live engement - organise live launch day activities like social media q and a sessions a livestream or other interactive events to build exitement and engage early adopters

9. monitor social media and online mentions - set up alerts and assign a team to monitor social media, forums and news for launch day mentions, feedback issues that may arise

10. evaluate and adjust in real time - prep to gather early feedback, monitor sales or sign ups and be ready to make real time edits if necessary like updating messages or boosting ads

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launch of photography website and services

1. create content to create buzz and exitement around launch of website and available booking slots

2. make sure pre launch is buliding anticipation through marketing due to limited booking availability

3. making sure i have enough content for launch day to keep up the anticipation thats been building and keep audience engaged enough that it will be sucessful

4. make sure that website is fully functional and all services are working and fully tested such as links, payment methods and booking calendar

5. make sure all marketing, materials are prepared and scheduled to be released ( social media content, emails, ad campaigns)

6. activate website and double check all links are working and are no issues with payment methods make sure everything is live and test for any issues.

7. no team so make sure i know what potential issues might arise, questions that may be asked and prepare for launch specific questions, also try to plan for contingencey such as making sure the website designer is on hand to fix any issues.

8. make sure people who are promoting my website are alligned with my schedule for launch and know what they're doing and when they are doing it and making sure they have prepped all of their content.

9. test analytics to ensure it will update and track in real time of launch

10. make sure i have my available booking dates secured and know what days will be available and what days not.

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launch date

contact info - email

biography - artist - song

links - music - website

call to action - to book me for gigs

press photo

logo - branding

other reviews - successes

upcoming shows

alternative press images

forms or media/resources can be used to drive hype

interviews

local press (news papers, local mags)

press kit (high res press image - biography - mission statement - logos - product details.)

mailing lists

blogs

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mics

in built

shotgun mics

lavaliers/rode wireless go

handheld microphone

desk audio / line in

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why paid social media ads

reaching people who's not your following

reaching possible customers

impressions - how many times its been seen

reach - how many times its been seen by unique people

awareness - people seeing it

traffic - sending people to a location

engagement - people interacting with post

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From Ads Manager, you can navigate to all business tools like Meta Business Suite, Business Manager, Commerce Manager and more to help you connect with your customers and get better business results.

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riding the wave vs responding to difficulty 

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riding the wave vs responding to difficulty 

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the build

teasers & pre views

countdown strat

early access / pre - orders

social media challenges / hashtags

collabs w influencers

multi platforms strat

email marketing

cross platform announcement

pid advertising

engage core fans early on

exclusive access / vip

hosting in person or virtual events

ugc - usee generated content (by fans on the day)

utilise strat partnerships

collabs with other brands and artists

media partnerships

retail or platfrom features

use Fomo and scarcity tactics

limited time offers or discounts

exclusive content

create an urgency message

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email key points

phone was damaged, battery life is shit not as advertised, no reply from customer service nov 5th email sent nov 7th

customer service reply

Dear kevin,

we are really sorry to hear you weren't satisfied with our product.

due to this not being the first time this has happened, we have decided to put out a recall on this product to asses what changes need to be made and we are looking into what changes need to be made to our quality checks before shipping so this doesn't happen in the future.

Due to us making the decision to recall the product we cannot offer a replacement, but we can offer you a full refund on the product purchased and a 50% discount code towards a new device.

we hope this has solved your issue, we thank you for being a loyal and valued customer.

kind regards lilly.

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email notes

lauras fault

first purchase

dear laura,

were sorry you didnt find the right fit for you. due to our company policy we can only offer the exchange for store credit only, assuming the item passes the necessary quality checks.

we would recomend that you visit one of our local stores to make sure you find the best fit for you, and there you will be aided by our staff who can help you find your perfect match.

in the mean time we can recommend guitar style a & b.

we hope this helps and thank you for choosing INSERtNAME!

kind regards lilly

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email notes

dear simon,

i have contacted our delivery service and due to you odering on the bank holiday weekend it has caused some delays.

due to this i have recalled that shipment and put out another one under next day delivery. i hope this has solved your issue and we apologise for any inconviennce caused.

i have attached tracking link for shipment HERE.

kind regards lilly.

dear simon,

i have contacted our delivery service and due to seeing visible evidence of the parcel being handed to you on your property we will not be able to take this matter any furthur.

due to us having record of you doing this in the past it and not adressing our email we sent you last time, this issue has been raised and sent to hr and the relatable services have been notified.

kind regards lilly

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understand pain points

take time to articulate reply

come at the reply with an emotional, human response mixed w professional outcome

how can i manage, handle and respond to my own customer.

first timers

once time slot has been booked and services have been specified, send out an email

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My aim is to establish lp_pictures_ as a well known photography service in Brighton. I would like to grow a loyal audience on Instagram and drive people to book my services.

Quantifiable Metrics for LP Pictures

Achieve 300 Instagram Followers by 02nd Feb 2025.

Achieve 100 TikTok Followers by 02nd Feb 2025.

Build a Website and launch is on 02nd Feb 2025.

Ideation of Services

My initial thoughts and ideas of the services which I may want to provide throughout the first year of LP Pictures are:

Press Shoots (Headshots & Band/Artist Shots)

Live Event Shoots

Objectives to achieve my aim might include:

Regular posting across social media using varied content

Network with people and offer discounted press shoots to build portfolio

Invest my time into more meta data logging and trends/tools to support the growth (such as hashtags, call to action, comment tactics)

Achieve a 100% attendance to all photography sessions with my tutor Duncan and utilise opportunities/mentoring to expand my knowledge

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Brief Timeline

Start Date: Monday, 09, December 2024

End Date: Sunday, 02, February, 2024

Weekly Checkins on a Monday.

Areas of Data Collection

Instagram followers

Instagram demographics

Reach

Interactions

Engagement

Retaining engagement

Content Ideas/Strategies

Post at least 4 times a week on lp_pictures_

Post photography content on my personal tiktok

Budget/Finance - Expected Costs/Revenue

New camera

Software subscription's

Travel

Studio costs

Equipment

Market Research - What I Need To Explore

What metadata is important to be tracking?

What do PR companies track with artists/photographer?

Instagram vs. TikTok - how to use both effectively

Content Types vs. Time Of Day/Year

Pricing - how much are other people charging?

Pricing - how much are people willing to pay?

Pricing - how much are photography studios to hire?

Pricing - how much equipment costs?

The best launch campaign strategies - do I need to work towards a launch event to coincide with LP launch and website? Or art exhibition?

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Week 1

Weekly Aim - Introduce photography niche, start to attract initial interest, set the tone for content.

Platforms - Instagram & TikTok.

Content Format - Carousel, Single Photo, Stories.

Content ideas -

1. Carousel post - featuring best shots

2. Single image post - Intro to me // story behind why i got into photography.

3. Story - Intro video // offer collaborations // introduce myself

4. TikTok - 15 - 30 seconds // small into into me // talk about instagram account // add some pictures

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Week two

Weekly Aim - Build engagement, introduce interactivity (polls), encourage audience participation

Platform - Instagram & TikTok

Content Format - Double photo post, Story, Carousel

Content Ideas

1. Two image post - Client highlight, best images of them, testimonial & insight on shoot.

2. Story Poll - "what makes a good live music photo?" question box.

3. Carousel post edited vs raw

4. Reel - Showcasing captures from badger set.

5. TikTok - "Photos you haven't seen of badger because I took them" - different images to reel

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Week three

Weekly Aim - Showcase skills, create shareable content, grow following through quality posts.

Platform - Instagram & TikTok - creating a hashtag challenge? people can recreate?

content format - Carousel, reel, stories, TikTok.

Content ideas -

1. Carousel post - before and after photo edits.

2. Reel - Montage of shots from recent event, trending sound - "DM me to book"

3. Story - Q&A about live music photography.

4. TikTok - Create my social media posts with me // screen recording of me creating content on Canva.

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Week 4 -

Weekly Aims - Deepen personal connections and boost engagement through relatable & interactive content.

Platforms - Instagram & TikTok

Content Format - Instagram reels, story, single post.

Content ideas -

1. Reel - "Day in the life as a music photographer" - Editing

2. Double Image Post - Client highlight & testimonial.

3. Story Poll - Interactive quiz, "Guess the Brighton venue"

4. TikTok - Story time of my favourite shoot ive done

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Meta ads - per month - £50

Canva - per month - £13

SD cards - as needed - £30 (512gb)

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Aiming for 3-4 posts a week

Weekdays:

Instagram: professional, polished content (carousels and reels ect)

TikTok: fun and trendy content (behind the scenes content with trending audios and hashtags)

Weekends:

Focus on engagement fun but chilled content (polls, Q&As)

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sign up through website pop up

incentives - prizes - exclusives - free content - discounts

ig story - comments

mail chimp

64% of people decide to open an email based on the subject line

subject lines asking questions are 50% more likely to be opended

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why is it important to continue marketing and engaging after the launch?

its important because you can lose some of your audience and your posts will not come up as much if you slow down your posting rates. this will lead to less engagement

what risks do artists/ businesses face if they don't?

losing some of their audience and people not seeing the stuff they are putting out, it wont get spoken about as much as people aren't seeing it

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keeps consistency

creates communities

supports business and artists

financially enables artists/ businesses to experiment with ad spend & marketing budget to test the waters and see clearer, more effective results over a longer period of time.

team builds knowledge and experience = higher efficiency

increased sales

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creating a marketing plan that extends beyond the launch, focusing on growth and ongoing engagement is important for sustaining the campaigns results.

key elements

content calendar - planning out content for weeks/months prior

social media engagement -continuing interactions through polls

targeted advertising - using paid ads or boosted posts

collaborations - partnering with other artists influencer and bands

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core service

live show photography

press/portrait photography

studio photography

upsell/additional

electronic press kit 1 page

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week 10 meg

different roles within a finance team:

bookkeeper - person whos job is to keep record of the financial affairs of a business

accountant - a person whos job is to keep, inspect and analyse financial accounts

advisor - provide expert business finance advice that enables businesses to make good financial decisions

Bookkeeper

record daily transactions, such as sales, purchases, invoices and receipts

prepare financial statement =s, such as income statement, balance sheets and cash flow statements

support completion of vat returns and tax forms

manage accounts payable and receivable and payroll.

follow up on supplier debts

close books monthly

maintain timely communications with clients

work with accountants to ensure compliance

Accountant

preparing financial statements, including balance sheets, income statements, and cashflow statements

maintaining accurate and up-to date financial records.

complete vat returns

assisting in the creation and monitoring of budgets

preparing tax returns

analysing financial data to identify trends and areas for improvement

reconciling bank statements

calculating payroll

advisor

contact clients and set up meetings, either within an office environment or in clients homes or business premises

conduct in depth reviews of clients financial circumstances current provision and future aims

analyse information and prepare plans best suited to individual clients requirements

complete risk analysis

research the marketplace and provide clients with information on new and existing products and services ( lending and saving )

design financial strategies

assist clients to make informed decisions

research information from various sources, including providers or financial products

review and respond to clients changing needs and financial circumstances

negotiate with product suppliers for the best possible rates

keep up to date with financial products and legislation

produce financial reports

responsibilities as a business owner and project manager FUNDEMENTALS

recordkeep (keep an organised drive with previous tax returns / documents)

invoice your customers

monitor your business bank account

price strategies

cut back on business expenses

create financial statements (cashflows)

liaise, communicate and sign off with your accountant / bookkeeper

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price

product / service description

our name / business name

business adress , email , phone

bank details

due date

todays date

client details

first name

last name

number

email

billing adress

# data[].attributes.body
pricing for photography 3-4 hour event, edits, and 20 images - £80

payment methods

International bank transfers - free // cost money // depends on bank used.

bank transfer - free

cash - free // banks can charge deposit fee.

card online - payment gateways - paypal 0 2.9 + 30p

stripe 1.5 +20p

card payments / machines -

sumup - 1.69

square - 1.75

zettle - 2.5

world pay - 1.5

tide - 1.75

Lloyds bank - 1.5

direct debits - gocardless - 1.25 +20p

standing orders - free

Taxes uk

income tax is charged on income, such as wages that have been earned

corporation tax a charge on a company's profits

National Insurance Tax are charges to cover health care, state pensions and employment related benefits such as jobseekers allowance. both employees and employers pay it.

value addd tax is a charge on sales of goods and services based on the value of the item sold. it is collected by businesses, which will pass it on to the government

council tax is a charge on property by local councils based on the property value and the number of people in a household. it is used to pay for local services such as refuse collection and street lighting

business rates - is a charge on property by local councils based on the property value

impact of taxation on businesses - either local or central government sets the amount of tax that must be paid. some taxes, eg income tax, are paid directly to the government. others, eg vat =, are collected on behalf of the government by businesses.

The impact that taxatipn has on a business will depend upon weather the tax is paid directly to the government or indirectly through businesses.

an increase in income tax means that workers have to pay more tax on their income.as a result

consumers have less money left over to spend on goods and services

businesses expect to sell less so will reduce the level of their investment

an increase in VAT will mean that consumers have to pay more for the goods and services this tax is charged on. this will mean:

consumers pay higher prices, reduces their purchasing powers

inflation occurs, which effects business costs

self employed taxes - (sole traders) only pay income tax on their profit, not their total earnings like employed people. they will also contribute to NIC depending on earning fresh hold

self employed tax year 06.April - 05.April

total revenue - total costs = total income

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table

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Will Instagram and TikTok work with each other? 

# data[].attributes.subject
Will Instagram and TikTok work with each other? 

# data[].attributes.body
with instagram being used for more professional, portfolio styled content with sometimes engaging captions.

and tiktok focusing on more casual, authentic, short and entertaining content will attract a broader and younger audience.

I will be using instagram stories and polls and TikTok challenges and hashtags, to drive engagement and build a personal connection with my audience

# data[].attributes.body
Why am I doing this?

I am doing this develop and grow my business, to have people book my services and to establish myself as a photographer.

How will this launch impact my career?

This will positively impact my career, because I will have an audience and a clientele that I have built, leading to having my services booked. My portfolio will be professional and established.

Risk Assessment (what could go wrong)

The launch could fail and I may not reach my initial goal, if this happens I will not gain the clientele I would require to build my business further.

What if it all goes right?

If it all goes right, I could have my own studio, be booked out every month, have better quality equipment.

# data[].attributes.body
Wix - https://www.wix.com/

Square Space - https://www.squarespace.com/website-design/?channel=pnb&subchannel=go&campaign=pnb-go-uk-en-core_website-e&subcampaign=(website-builder-alone-en_website-builder_e)&gad_source=1&gclid=Cj0KCQiA3sq6BhD2ARIsAJ8MRwVfujcuBTXFkEWRdFbtkrqg6x7lRuH7XeMUPInvpBpy7YxkniS6JyUaAltoEALw_wcB&gclsrc=aw.ds

Canva - https://www.canva.com/website-builder/

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Your website, your business, your future｜Wix.com

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It starts with a website. Build on a platform that gives you the freedom to create, design, and grow online exactly the way you want.

# data[].attributes.body
Important meta data to track -

Reach - reveals the number of unique accounts that have seen your post, provides a tangible measure of awareness.

Impressions - refers to the number of times a particular piece of content (such as a post or a story) has been displayed on a user's screen.

CTR - CTR (click-through rate) is a metric that measures the ratio of clicks on a specific link or call-to-action (CTA) to the total number of impressions (views) of that link or CTA. The formula for calculating CTR is (Number of Clicks / Number of Impressions) x 100.

https://www.sendible.com/insights/instagram-metrics-to-track#:~:text=Instagram%20metrics%20let%20you%20know%20what%20your%20audience%20likes&text=By%20analysing%20metrics%20such%20as,factors%20that%20drive%20meaningful%20interactions.

# data[].attributes.body
EventBrite

Concert: £350–£700 per session

ZNO Cloud

Once In A Lifetime Photography

Portrait Photography Pricing - £50 to £250

Event Photography Pricing - £250 to £1,000

Hourly Rates for Photography

Depending on the type of photography and the photographer’s experience level, hourly rates can vary significantly, typically ranging from £25 for less experienced freelancers to £500 per hour for top-tier professionals specializing in high-demand services.

Daily Rates for Photography

n the UK, daily rates can range from £200 to £2,000 per day, depending on the complexity of the assignment, the type of photography, and the photographer's experience

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Instagram

https://mailchimp.com/resources/worst-times-to-post-on-instagram/?igaag=158635362227&igaat=&igacm=20775172526&igacr=687230856190&igakw=&igamt=&igant=g&ds_c=DEPT_AOC_Google_Search_UKI_EN_NB_Acquire_Broad_DSA-Rsrc_UKI&ds_kids=p78558712254&ds_a_lid=dsa-2227026702184&ds_cid=71700000115824356&ds_agid=58700008604599355&gad_source=1&gclid=CjwKCAiAjeW6BhBAEiwAdKltMowXSTMAEyHTTAzthihhZxUk2nI6TLyjoUGppEqIjmPuTnSLum-WqxoC2nEQAvD_BwE&gclsrc=aw.ds

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Week 5 -

Weekly Aims - Encourage bookings by showcasing my value and client successes. start teasing website?

Platform - Instagram & TikTok

Content Format - Carousel, reels, stories, single post.

Content Ideas -

1. Carousel Post - Top 5 favourite photos from events

2. Reel - Time lapse of editing process (screen recording?)

3. Single Instagram Post - Client spotlight and tag / collaboration post.

4. Story - Share behind the scene highlight from a recent event.

5. TikTok - what equipment I want to invest in

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Week 6 -

Weekly Aim - showing credibility through client testimonials,

leading to increasing audience trust.

Platform - Instagram & TikTok

Content Format - Reel, single post, story (poll), carousel post.

Content Ideas -

1. Reel - Client testimonial with a montage of their photos.

2. Single Photo Post - A behind the scenes photo from an event.

3. Story Poll - "Whats your favourite type of photography shoot?"

4. Carousel Post - "Tips For Low Light Photography".

5. TikTok - The Equipment that i use.

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Week 7-

Weekly Aims - Solidify brand, connect with viewers and encourage engagement with content.

Platfrom - Instagram & TikTok

Content Format - Reel, single post, story, carousel post.

Content Ideas-

1. Reel - Fun, trending audio paired with montage of my photos.

2. Single Photo Post - Showcase a candid moment from a gig.

3. Story - Count down sticker to upcoming event?

4. Carousel Post - Showcase venues i've worked at in Brighton

5. TikTok - Talk about what the journey has been like, how many events i do.

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Week 8 -

Weekly Aims - Reflect on growth, celebrate achievements, encourage bookings.

Platform - Instagram & TikTok

Content Format - Reel, carousel post, single post, story, TikTok.

Content Ideas -

1. Reel - Highlight reel of favourite moments from the past 8 weeks.

2. carousel post - Client shoutouts & testimonials

3. Single post - thank you message to my followers for their support, do a give away?

4. Story - Post a call to action :"DM me today to capture your next event!"

5. TikTok - reflection on growth.

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https://recurpost.com/blog/best-time-to-post-tiktok/

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studio c - £45 an hour // - £310 a day 8am - 6pm

Lighting hire - https://www.thebrightonstudio.com/equipment-hire-continuous-lighting

Camera and lens hire - https://www.thebrightonstudio.com/equipment-hire-cameras-lenses

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The Brighton Studio — Studio C - unique daylight space with Colorama rack

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Film and photography studio for hire in central Brighton.

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https://therainbowstudio.co.uk/book-appointment/

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A protection for both the person who rents and the person who rents out

Fat Llama is safe. Everyone is verified.

It is often 60% cheaper to rent through Fat Llama than a company.

You can usually rent something closer to you than the nearest store.

Before and after work and weekends work best - just as it should be.

The more things gets used - the better.

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Fat Llama - Rent out your things and rent from others