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SWOT analysis for Sainsbury's:

Strengths:

- Strong brand recognition and reputation in the UK

- Extensive product range, including groceries, clothing, and home goods

- Well-established online presence with delivery services

- Commitment to sustainability and community initiatives

Weaknesses:

- Intense competition from other supermarkets in the UK

- Some customers perceive Sainsbury's as being more expensive than competitors

- Limited international presence compared to other global supermarket chains

Opportunities:

- Growing demand for online grocery shopping

- Expansion into new markets or partnerships with international retailers

- Increasing consumer interest in healthier and sustainable food options

Threats:

- Economic fluctuations and uncertainty affecting consumer spending

- Price wars and aggressive marketing strategies from competitors

- Changing consumer preferences and shopping habits

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Strengths

Vertically Integrated Supply Chain

Weakness

Limited International Presence

Objectives

Expansion of E-commerce

Threats

Intense Competition

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Sainsbury’s:

Strengths- big market share(superior to other supermarkets), large revenue, Argos, home

Weaknesses- not much range(people will go elsewhere)

Opportunity- to grow internationally, merges(Argos, grows the ranges),

Threats- loss of customers, currency, lower prices draw customers to them, pandemic, cost of living crisis, competitors setting lower prices they can’t match

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swot of competitors:

Tesco

Strength: Offers as broad product range and has a good brand image, this is a strength as it make Tesco stand out and also keep being the UKs number one leading supermarket at the moment.

Weaknesses: Tescos over reliance on the UK market, this  limits its potential for growth and expansion into other markets for them.

Opportunities: Online delivery and sustainability, these would offer more opportunities for Tesco to keep up with their competition and also bring in new customers and other loyal customers from other companies

Threats: Intense competition with other leading uk supermarkets, this is a threat because they are on of the leading supermarkets at the moment with market share and that could change

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Strength for Nikes

-        Low cost of manufacturing

-        Strong brand equity

-        Range of successful side brands

Weaknesses for Nike

-        Worrying financial indicators

-        Over dependent on their line footwear

Opportunities for Nike

-        Investing in new markets

-        Increasing product range

-        Investing sustainability

Threats for Nike

-        Animal abuse scandal

-         Competition from other sports brands

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SWOT - Sasha

Strength - Sainsburys food quality has been seen as better and higher, which attracts more customers.

Weakness - Tesco have more competitive prices than Sainsbury’s which increases market share.

Opportunities - Tesco could improve their online shopping experience to increase sales.

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Sainsburys direct competitor is Asda

Strengths

Wide range of products

Weakness

Higher prices

Can attract customers

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