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the concept image is very strong and gives you a lot to work with for finishes and forms

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the concept image is very strong and gives you a lot to work with for finishes and forms

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A really beautiful and well justified concept, there is lots to work with in terms of colour and texture. A really good use of negative space to explore as well since it’s so important to the Japanese design principles that Koto values. I think that you could develop on your client research and really determine who Koto’s existing market is and who you could tailor your design for.

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I would lighten the background to allow the colours to really pop! Colour seems to be an emerging themes so if deciding to make this one of your design principles, making them stand out more in the concept image is a good idea 

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I would lighten the background to allow the colours to really pop! Colour seems to be an emerging themes so if deciding to make this one of your design principles, making them stand out more in the concept image is a good idea 

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Pros:

Links to research effectively
Lagline relates to Concept image
Well thought out and intentional

Advice:
Possibly change the background colour to white to make the effective colors pop more from your image

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Good tagline development and an effective concept image that reflects a strong concept. I think the concept image will be useful in helping choose possible materials and forms.

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Its obvious you have a really good understanding of colour trends and its good that you were able to push yourself out of your comfort zone to employ them in your concept - the muted natural tones could be used to interpret a biophilic design, perhaps you could utilise texture to emphasise biophilic design principles in line with Koto's style.

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I understand where you got the idea of using colour, but I felt like the justification of it wasn’t that strong and im saying this because that’s what I think the lectures would say but again I didn’t see into your sketchbook so you might have all that.

Also really go into the target market and talk about who you are trying to draw in to your space

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The concept image is effective in conveying your research into colour and will aid you in generating interesting forms and zen-aesthetics but I think its quite literal. Possibly try playing around with the forms of the imagery you already have in your concept image.

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I think the image is very Japanese so the style will really stand out, the balance will be making sure the design isn't too literal so it doesn't feel like a set.

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I think the image is very Japanese so the style will really stand out, the balance will be making sure the design isn't too literal so it doesn't feel like a set.

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I think taking sienna's suggestion of removing the birds and using brush strokes would be a nice way of keeping the images more abstract.

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I think taking sienna's suggestion of removing the birds and using brush strokes would be a nice way of keeping the images more abstract.

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Your research justifies your design seamlessly. the tagline is powerful and meaningful to this project. The colours vibrancy creates interest and a youthful feel.

You could instead of the birds change them to brush strokes to make it less literal but still has a Japanese feel.

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A well justified concept, the direction you plan on taking the design is clear with the concepts energy and vibrancy a presents exciting possibility for an innovative design. The overall concept is very contrasting to Koto's distinct style which is an important element of their brand and is highlighted in the brief, perhaps consider how you could implement some of Koto's subtlty into the design

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Research into escapism and the feeling it creates for others. Mind map ideas of what comes to mind when you think of escapism.

Look into materials and textures- relate it back to the feeling of escapism.

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The word radiance could be connected more to the image which has quite dark tones. I'd add some radiance or a glow in my concept image somewhere, doesn't have to stand out too much but just act like a connector to the tagline

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The word radiance could be connected more to the image which has quite dark tones. I'd add some radiance or a glow in my concept image somewhere, doesn't have to stand out too much but just act like a connector to the tagline

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I love the tagline I think you can draw lots of inspiration from it. the colour choices clearly reflect the ideas about a connection to nature although it would be beneficial to you to add some more texture within the concept image to help you later on when thinking about materiality.

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for your idea of the puzzle you can use your geometric shapes and break up your base image to separate them so you get that look of puzzle pieces

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Pros;

Relates to biophillic design
I like the road curves and the natural element of stone which is featured in Koto design

Advice
Lots of negative space maybe join together some of the images a bit more so they don't feel as disjointed

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Finalise your tagline- narrow down by mind mapping the potential words you have chosen to understand the atmosphere and vibe you want to create

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You're ideas and research are clearly conveyed within the the image, there is exciting opportunity for shape, form and colour. I think if you play with the geometric forms, their placement and transparency would help the entire concept feel more blended and complete

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try not to make your main focus ASD, still incorporate it but bring in other elements

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Playing with the negative space in the concept image (the black square) and using shapes that are Incan in nature could be a nice touch as well as making the tree more abstract 

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Playing with the negative space in the concept image (the black square) and using shapes that are Incan in nature could be a nice touch as well as making the tree more abstract 

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I like the quality of the colours in the concept image and it reminds me of fire, the negative space reminds me of breath - I also draw comparisons to blowing on fire embers while building a fire and running through a forest then stopping to catch breath like stopping, contemplating and taking in what is around you 

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I like the quality of the colours in the concept image and it reminds me of fire, the negative space reminds me of breath - I also draw comparisons to blowing on fire embers while building a fire and running through a forest then stopping to catch breath like stopping, contemplating and taking in what is around you 

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for your concept image development really pull from those colours and that warm feeling you want to bring also maybe bring in some shapes and symbols from your research into those cultures

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Pros:

Great research and unique approach that stands on it's own

Definitely delve deeper into considering more of the research into a truly innovative design

Advice:

Perhaps a bit literal i.e. the image of the tree

Maybe add some more texture and play with depth to create more visual interest

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Very solid and original research made which is strong and meaningful.

I feel the negative space aspect is good and should be carried out. Texture can be added to create more depth. I feel there could be a stronger link to research of the South American culture.

overall I think it this is properly good and a lot can be taken from it.

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As you mentioned wanting to develop the composition of your concept image, a good starting point would be developing the texture and depth by playing around with highlighting and shadows of each layered image and focusing on how to create a visual representation of illumination.

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consider how to bring outside in - precedent study?

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consider how you will bring in luxury; you mentioned craftsmanship so perhaps develop this line of thinking

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Arcadian rejuvenation is a great tagline really links all of your research, consider how to mirror your desired atmosphere to your concept image

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research more trends, be more broad, look into fashion, tech, colour, etc.

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look into synonyms for ‘inviting and dreamy’ and then find some visual examples of what that looks like to you to help make sure the atmosphere of your concept is accurate

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consider what ways to implement self expression in interiors

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look into Balinese architecture - specifically Stonehouse, Ubud

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look into some precedent studies for moody style cabins

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when conducting precedent studies, consider why you are doing one - i.e. what are you trying to find out; the more specific you are the more beneficial the findings will be

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great research into more unusual cabin designs, perhaps make small summaries of what ideas you could extract from them to possibly use

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develop your trend research further - refer to week 6 on the VLE (under caption Research Summary)

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with your tagline of “disconnect connect” perhaps consider is there anything conceptually that isn’t considered in the tagline - this will push you to iterate if needed

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look into Balinese architecture - specifically Stonehouse, Ubud

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Perhaps look into the Nordic friluftsliv and the Finnish definition of koto to further understand koto design

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Possibly look into kodasema as a competitor

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which trends interest you the most?

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Maybe also look into small bathrooms (to match the kitchennette research)

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develop on the idea of koto being maximalist but in a detailed-oriented perspective

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Consider how to merge Koto Design with one of the design trends that you have chosen. Perhaps also develop one of the trends you found - have a look under week 6, under the heading research summary

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perhaps look into kintsugi (beauty in imperfection)

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perhaps also look into the Japanese meaning of koto not just the instrument

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research more into upcoming trends and specifics of how these could possibly be incorporated into your design

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Perhaps look at heatherwick’s apartment block being built in Singapore to draw focus onto how nature is brought inside, despite the setting being in a city

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research more into your tagline to make it match with your concept idea better

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An extremely powerful and majestic concept. Your research is a fascinating and unique take on the brief, where most people have considered surface aesthetic you have really delved into the architectural features. I think you need to refine your ideas / words to allow for a more concise proposal. With your concept image consider incorporating further shape, form and texture - I like the translucent 'mirrored' layer, it adds a lightness to the concept - also consider how you could create movement within the image.

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maybe go into the elements you have in your image like the water that can represent the mirror effect you had and bring in the feelings you want to give off whit colour

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There is some really strong and powerful research behind your concept. i love the angle you have taken for this project.

You could incorporate your ideas about reflection in your concept and the ideas about depending where you look, nature is present. think also about how you can use texture for materiality later down the line.

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in terms of shared experience of nostalgia, I would focus on how to describe the mutual feeling of nostalgia rather than a specific shared experience, then perhaps find some images that visually capture the concept of nostalgia

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I love your ideas. so strong and so powerful. the actual concept of your concept image is so clever, the layering to represent windows and biophilic design is amazing, but i think you need more to work from in order to develop your designs. could you add more shapes/colour/forms?

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Pros:

Very interesting research incorporated.

Powerful meaning behind the shapes and really like the 4 events in life that we can't avoid

Great colours to play with

Advice:

To develop the concept some more and be more creative with it as it is a bit literal and obvious to the scenic imagery outside a cabin. Maybe play with the spherical and square shapes to gain a unique image

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Look into materials/ colour and how they link to nostalgia

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Maybe look into this Japanese concept to help with your development of nostalgia

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The ideas behind your design are interesting and have a deeper meaning to the standard design of kotos typical kitchens.

i feel you could add in the sense of layers and layering as this is seen in nature in many forms but also can be seen with the making of cabins with materials found to form a cabin.

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I like the concept on monastical design and contemplation, needing to connect to religion and how the natural, sustainable lifestyle is almost religious or going to a cabin is like pilgrimage 

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I like the concept on monastical design and contemplation, needing to connect to religion and how the natural, sustainable lifestyle is almost religious or going to a cabin is like pilgrimage 

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You have some really interesting ideas from your research. The ideas of connectivity, materiality, connection, cohesion, sensuality and this 'monastic' sense, I think you're trying to create a really meaningful and experiential space - when you choose your images make sure you incorporate lots of depth and texture to incorporate. I think you really just need to start throwing together your imagery and playing with synonyms

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Pros:

Some really strong research ideas such as materiality which most people haven't touched on as deeply so definitely should keep and develop more

Maybe play on the lungs and aspect of breathing life into your body and an artisan breathing life into their creations

Advice:

Get some keys images to start developing your concept image more and create a tagline that best represents what your trying to portray throughout your designs

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I see the blurred boundary lines in the bottom right image from the selection for the concept. It is a good starting point

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I see the blurred boundary lines in the bottom right image from the selection for the concept. It is a good starting point

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Pros:

Very interesting research and development of concept image and tagline fluid boundaries

Advice:

To add some more development to get a final concept image and decide on a tagline that incorporates what you want your designs to evoke

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you have a good foundation to base the design off of. you could incorporate materiality within your concept as this is a powerful way of asserting your design choices. look into who you are aiming your design for what is the new market you want to attract and how you can do this.

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There is a clear connection between research, images and tagline 'fluid boundaries'.

Look into topographic architecture - the principle is based on building around existing natural elements to achieve that sense of being outside from within.

Consider playing with the idea of finding perfection within imperfection.

With your ideas regarding technology - consider how new technology has aided sustainability (perhaps in creating materials) rather than the disconnect it causes from nature

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I think finding abstract representations of inside and outside through materiality and colour or form like, concrete for inside and a light wood for the outside 

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I think finding abstract representations of inside and outside through materiality and colour or form like, concrete for inside and a light wood for the outside 

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Really thorough research. Good understanding of the brand. I like the idea of fantasy as a concept.

Try not to think of design elements before you have your concept image and tagline done. This could limit you.

Really great ideas though.

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Tag line development

pick out key elements that stick out to you and merge different words to develop a tagline. Perhaps translate words into Japanese to enhance how you gravitate towards Japanese cabins.

To develop a concept image from this perhaps do more research into your chosen tag line words.

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You are talking about fantasy design vs outside-in. is this your diverse take on Kotos design principle? If so, maybe research how to immerse the user into this fantasy looks?

Research seems like you’ve gone into detail with lots of annotations and evaluations, however now I believe you need more specific research on your desired look to finalise the concept image.

Talking about green… which green shade? All green monochrome? Fantasy has lots of green but splashes of vibrant pinks and reds. Do you like this or will you mute the fantasy fusion to meet target market of koto?

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collect images that relate to your chosen words drawn out of your research - explore an abstract interpretation of these words to create a sense of what you want your client to feel in the cabin

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Really extensive research. Make sure you understand what your tagline is. This would help you to understand what you are trying to achieve a little more. Some really great ideas in which you can draw further development from.

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The concept is a really strong aspect of design i love this element of personifying this connect and disconnect element.

I think maybe explain more about why you chose the fungi? why you choose iris flower? this will just strengthen your concept!

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look into integrated biophilic designs in bathrooms and kitchens.

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Tagline and concept image is really strong. Great understanding of what you are trying to achieve. Try to create a sentence of what you want other people to understand about your concept.

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great research - maybe continue your research into escapism and how that could effect your design so you have a better understanding of the topic.

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Escapism? away from everyday life? will the kitchen be an unconventional layout to make the user react differently to the space?

self-expression- linking to cultures and foods for the kitchen.... maybe research in how different cultures use kitchens and how they differ from others, how can you combine the experience of the culture to fit a multicultural client.

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Colours and lighting are important.

Light and dark to create airy atmosphere during day, but light working to create a dark/moody atmosphere during the evenings.

Escapism, light at the end of the tunnel, but dark when you are in the tunnel.

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Try not to make ASD your main focus point, great to make the design inclusive, however take a step back. Really thorough research

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love how you've researched about inclusivity.

I think research more about how you can create an inclusive atmosphere for example the types of utilities used in a bathroom and kitchen or how to make an atmosphere feel more inclusive.

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Easy but intentional was a great way to overall summarise the feeling of the space.

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I recommend looking at snohetta for inspo

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That really interesting idea of incorporating the ASD element is clever and a great way to add diversity and innovative depth.

I think you should have that element as a USP however maybe find a way to link koto design model more as i feel you are re-creating the brand instead of adding to the existing.

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Well explained concept, i like how you talked about the meaning of the colours and forms used within the image.

What atmosphere do you want to create within the space based on your concept?

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Further develop 'the same experience no matter where you are'

This was a really great idea, make sure you tie it in to your tagline as well as some of your other ideas.

It seems a little disjointed at the moment, so just work on that. Everything was really well explained though.

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love your concept image. It is clear how you have gravitated towards materials. Look into rustic materials and how you can use these materials to convey the experience/ atmosphere you want to create. Look at how you can laminate wood to be used as a surface whilst considering long longevity.

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look into president studies that bring the outdoor inside with interior

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Look into Biophilic design

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You have a lot of valid research but how has it influenced your design? Your design angle has so much potential but isn't strong without greater evaluation. I know what you're trying to say but I think your words need to be defined.

Why the moody look and not bright and airy botanical, why have you decided on this? An aesthetic answer isn't strong enough to be valid, so get evidence to support your decision.

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bullet point ideas then pick out the ones that stick out to you the most and implement that into your concept.

Look at rejvination and how interior can create that atmosphere

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rejuvination is subjective. Two people experiencing the same thing (face mask) will be two completely different exeriences. focus on what rejuvination means to you and how you can create that emotion/ atmosphere.

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Validate your ideas with research, nostalgia is a great idea and lovely personal touch, but make sure your research backs these ideas up.

Colour and texture could also be something that you could think about for nostalgia. This could then be brought out into the concept image.

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research into a more diverse element you want to incorporate into your cabin - you talked about tech how could tech elevate your design and bring a new diverse idea for Koto to bring in a new market of buyers

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look at nostalgic images and interior designers who create a nostalgic effect. look deeply at the use of lighting. Look at shadow questions to see what makes you feel nostalgic and what nostalgia means to you as weel as the common denominator in nostalgic images.

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This idea of nostalgia is really interesting and is a personal touch- a great idea of reconnection.

instead of how this is nostalgic for YOU ie your memory- what exactly is the feeling of nostalgia? how does it make you act and think?

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Well presented, clear evaluation of your research linking to how you'll implement your concept into your designs. You mentioned adding more colour is trending in design at the moment, what made you pick the tones of pink specifically?

In order to develop your concept I think changing the background colour was a good contribution, as it will definitely help to draw more attention to the actual image. Moving forward, have you got any materials in mind that you think link to your research and concept to implement into your designs? How will you design around your concept?

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Have a look into he precedent study of Brother Klaus Field Chapel by peter Zunthor for your moralistic element