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Overall, the ad does a good job promoting the new taco with how the contexts, purpose/audience, and rhetorical appeals were used in the printed ad.

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In 2012, Taco Bell partnered with Frito-lay to create a new taco for the public they would eventually release a printed and television commercial ad promoting their new taco called “ Doritos Locos Tacos'' which can be analyzed by reviewing the context, purpose/audience, and rhetorical appeals.

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Make sure you include the URL link with your upload.

https://sherrystakeonpeople.wordpress.com/2016/09/07/229/

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Taco Bell would release the ad in the same year that they created the new taco. The ad would have an image of the taco with the name and some brief words about what the taco is as well as the Taco Bell brand in the bottom right of the ad. The ad would also have an orange background that would represent the color of the taco.

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The rhetorical appeal found in the ad is logos because it has brief words describing the taco by saying “Taco Bell on the inside. Doritos on the outside.” Which gives people a clear image of what to expect when getting this taco.

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The audience that the ad is trying to reach is people who love both Doritos and tacos. It gives the customer the best of both worlds from two different exceptional companies in one meal.

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The taco inside a Doritos bag.
Taco Bell brand in the bottom right corner.
The background of the ad is orange like the taco.
The words " Taco Bell on the inside. Doritos on the outside." describing the taco.
The name "Doritos Locos Tacos."

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Discuss the effectiveness of the commercial. Does the ad do a good job of appealing to their reader to sell their product. Do not use first person!

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Step #8 - Write Rhetorical Appeal Sentences (3-4 sentences)

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Step #8 - Write Rhetorical Appeal Sentences (3-4 sentences)

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Choose the most predominate appeal and explain why it is evident to the audience (only need one):
1) Ethos
2) Pathos
3) Logos

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Step #7 - Write Audience/Purpose Sentences (3-4 sentences)

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Step #7 - Write Audience/Purpose Sentences (3-4 sentences)

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1)Which audience demographic are they trying to reach?
2) What is the desired effect/purpose?

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Step #6 - Write  Context Sentences (3-4 sentences)

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Step #6 - Write  Context Sentences (3-4 sentences)

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1) Background information (company name, history, etc.)
3) Describe the physical components of the advertisement.

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Directions:
Topic Sentence – needs to be first sentence of your paragraph and introduce the company and product and three subtopics that you will be covering. (It will look like a Thesis Statement)

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos

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Step #2 - Find 2D Advertisement for American Product  

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Step #2 - Find 2D Advertisement for American Product  

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This can be from a website, magazine, or social media post.