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Herbert Bayer "Original Bauhaus poster" 1968.

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"Source of Life" poster 1966
Inspired by Bauhaus movement, displayed at the International design conference in Aspen.

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"Yale University Poster" 1975
Inspired by Bauhaus movement.

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Paul Rand would often sign his earlier work! stating "I signed simply as a way of publicizing myself"

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Paul Rand- His Works from 1948-1956 Prospectus

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Rand's design portrayed a relationship between geometric form and color through the works of artists like Wassily Kandinsky, Adolphe Mouron Cassandre and Moholy Nagy as well as an understanding of line through the works of artists such as Paul Klee. Rand developed elements from these artists and fused them with the American Modernist Movement that grew out of the 1930’s. The Modernism movement continued to change and grow as the twentieth century progressed. During Rand’s time, modernist art expression started to merge with American pop culture.

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from 2:38 to 5:46 - lots of other great parts too!
The video as a whole takes you through his childhood, education and career. The part I highlighted was more of his corporate logo work.

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Celebrating The Life Of The Greatest Graphic Designer-Paul Rand

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Paul Rand is considered to have one of the greatest influences on advertising design. He introduced the idea that commercial art should have strong visual appeal and an important functional role in business. His designs primarily distinguished from other designs of the time with his use of bold colors, form and intricate typefaces.

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Paul Rand is an American designer and art director, most famous for his corporate logos including UPS, IBM and NeXT. He also specialized in page and magazine cover design and worked with GQ magazine, Esquire fashion, and Direction magazine.

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1986

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1961

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Born: August 15, 1914 Brooklyn NY

Died: November 26, 1996 Norwalk Connecticut

He worked in the United states

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1960s

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1960s

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1981