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a method of psychological influence, which consists in the intention of providing the object with information that misleads him about the true state of affairs and creates a distorted reality.

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preliminary placement of accents by the speaker for the desired perception of information

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the artificial creation of a myth or a challenge to the life of a myth that exists in the mass consciousness, but does not work.

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using the features of language and the rules of its use for the purpose of hidden influence on the addressee in the direction required by the performer.

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Just like color, the selection of musical accompaniment also affects the mood of the viewer.

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Psychologically, people are ready to better perceive an externally attractive image.

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Looking directly into the camera or at the camera - on the contrary, creates the impression of openness and honesty.

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Еach color actually creates a mood. Thus, the information provided can be sharpened or softened.

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suggesting a sense of external threat and searching for internal enemies; division of society into "us" and "them"; censorship; information isolation; monopoly on knowledge; factual falsification, etc.

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using the values, needs, stereotypes, habits already present in people's minds, the manipulator forces them to perceive this or that social information in a way that is beneficial to him, and directs their socially significant actions to the things he needs

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using the values, needs, habits already present in people's minds, the manipulator forces them to perceive information in a way that is beneficial to him, and directs their actions to the things he needs

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The method consists of several statements, some of which are necessarily well-known or easily verified. The second part is either distorted or silenced.

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It consists in the creation of mass media, which give 60 percent of their information in the interests of the enemy. However, having earned his trust in this way, the remaining 40 percent is used for extremely effective, thanks to this trust, disinformation.