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Amanda Gow "Norman Rockwell's Idealistic Impression of the Healthcare Amounts to Propaganda". Padlet, 2022. https://padlet.com/amandagow1/AmandaGowPadletExhibit. Creative Commons CC BY-NC-SA.

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Creative Commons licenses give everyone from individual creators to large institutions a standardized way to grant the public permission to use their creative work under copyright law. From the reuser’s perspective, the presence of a Creative Commons license on a copyrighted work answers the questio…

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Norman Rockwell often used healthcare as a focal point for his paintings, as seen in the paintings selected in this exhibit. On the surface, many of his images are similar as they include a wholesome aspect of trusting the doctor-patient relationship. Many of these images also contain depictions of a white doctor caring for white families. However, when looked at in a deeper fashion, and considering the time frame and limits that were placed on him by the Saturday Evening Post, these images could have been perceived as a means of propaganda. This false portrayal was used as a tactic to affect the thinking of Americans in terms of creating a sense of trust in the health care system.

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Norman Rockwell gained notoriety over the 1920s through the 1960s with his paintings on the cover of the Saturday Evening Post. During his tenure, he created many memorable images that are well-known among today’s generations. Rockwell’s themes in his paintings fall into the category of nostalgia, calling back memories of an America that were idealistic. It is important to consider the context in which these paintings debuted. Typically, editors and staff of magazines have control over what they wish to publish and what they want the public to see and feel. The Saturday Evening Post, while sounding like a news journal, was seen by many as a conservative-leaning publication that tried to sway public opinion through its articles and images. As you look through the medical images that Norman Rockwell painted for this magazine, this exhibit will focus on the magazine’s viewpoint that can be placed into the unforgettable depictions but point out how in many ways it amounts to propaganda.

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Doctor and Boy Looking at Thermometer (1954)

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Doctor and Boy Looking at Thermometer (1954)