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How might we better educate home buyers of groceries to  consider and recognise the value in purchasing sustainable seafood products.

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When I go shopping with my family,

I want to be able to checkout without going through a long queue

So I can beat the traffic jam out of the shopping mall

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How might we...? Come up with 2 or 3 problem statements.

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How might we...? Come up with 2 or 3 problem statements.

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Who is the User:
The entire household
What is the Need:
To prevent from consuming endangered species
What is the Insight:
Although many of those seafood can be cooked deliciously.

HMW : Problem Statements

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REMEMBER to use HMW! and TRY TO USE VERBS :)

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REMEMBER to use HMW! and TRY TO USE VERBS :)