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From a business advertising boost to a private vehicle makeover – how vehicle wraps are changing the game:

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From a business advertising boost to a private vehicle makeover – how vehicle wraps are changing the game:

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Wrapping your car, van or truck – or even your boat, trailer or crane – is definitely worth considering as part of your marketing strategy.  Done right by the expert team at Big Colour, with quality equipment and products, you’ll get the attention you and your brand deserve!

We know what looks great and you won’t be disappointed with the final result as our mock-ups provide the ‘after’ pic so you can give your stamp of approval before work commences. You can get in contact with us via phone, email or enquiry form and one of our pit crew will be in touch to provide a quote based on your exact specs or we can provide inspiration with our bright ideas and samples of our work!

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Car wrapping - popular and accessible

Vehicle wrapping is here to stay. A visit to any parking lot will tell you that. From personal branding to business advertising, it was once the domain of fleet, luxury and racing vehicles. But car wrapping has become an accessible and integral part of the marketing mix to build personal and business brand awareness. But does it really work?

Calculating the pros and cons of vehicle wrapping

As with any type of advertising, calculation of an actual conversion rate from sighting to buying is largely impossible since different buyers mostly respond to consistent and persistent messaging over a period. However, that's not so say you'll never encounter impromptu carpark conversations from time to time with a great wrap! But one thing is for sure - vehicle wrapping needs serious consideration as a 'set and forget' part of the marketing mix that heightens brand awareness.

Work while you play

Vehicle wrapping allows your business brand to work for you while you're taking time out for relaxation and family. A run at the beach, weekend soccer or even a trip out for the groceries is an opportunity for hundreds of people to connect with your business identity with vinyl decals, one-way window visuals, vehicle signage or a full vehicle wrap. That's one key reason they've become so popular with small and micro businesses.

Your car? Your brand's personality.

Car wrapping can be memorable. I'm sure you can rattle off a few daring bumper stickers you've seen in your travels! They say a lot about the driver of the vehicle on which they're posted and they can reflect personality, interests and values.

Similarly, vehicle wrapping, if coherent with your professional brand, can reflect your business values and show how you differ from the competition. Images, logos, taglines and even photos can resonate with the audience you want to attract. This is a great way to share your brand using a good-sized canvas.

For vehicle enthusiasts, consider side skirts, boot lips, racing stripes or contrasting mirrors. There are infinite possibilities and combinations of printed and cut vinyl elements to give your car a hip and unique make-over, much more affordably than a custom paint job! Our designers can help with getting the style you want just right.

It's not unusual to see customers find new affection for their previously tired-looking vehicles after a great wrap completely changes the look and effect.

Where does vehicle wrapping fit in the advertising mix?

While car wrapping requires an initial outlay, it's cost effective and time efficient advertising. Comparing it to other forms of advertising highlights this clearly.

Social media requires constant attention in creating content and scheduling. Even then, your post may disappear within 24hours on some platforms! But a car wrapped by industry experts is like a gift that keeps on giving. You pay once, but your work is done every time you leave your driveway. Washing your vehicle is the only ongoing attention required, so you can focus attention on other aspects of your business.

Car wrapping versus billboards

Billboards are still in use by the world's biggest brands, and Big Colour makes those too - there's nothing like a trip to an airport to remind you that! Global giants know that this old-fashioned way of visual advertising is still effective. Car wrapping is similar, except customers follow you wherever you go and importantly, in your local area.

Make your business locally accessible

At a time when buying local is on everyone's mind, vehicular advertising demonstrates to your community that you and your business, are an accessible part of the local scene. Wrapping can make such a professional statement, it may even persuade a competitor to think twice about competing in a space you appear to already own!

The affordability of decals can even lend themselves to temporary promotions, especially for a targeted and local community. You may even choose a decal to tell your community about the projects you sponsor.

Vehicle wrapping is a gentler approach than TV and Radio

Radio, TV and even telemarketing are effective advertising, but they can bark for attention and can even become an irritation when a customer might not be ready to buy. But like a billboard, vehicle wrapping goes about its work quietly, gently providing a memorable message for the future reference of your audience.

Is there wrapping to suit my budget?

Vinyl wrapping offers personal branding or business advertising for all budgets including:

one-way vision window options

simple wording

spot graphics

full colour photographs

full wraps

Mirror decals

Different levels of wrapping coverage, from 1/3 all the way to a full wrap

The digital production process is limited only by your imagination and the design of the vehicle!

Our team of talented graphic designers make the design process a breeze, coaching you through the design process. The gallery of our work is as a great guide but we will quote exactly per your specifications and vehicle. Costs depend on the design, size and style of the vehicle and design, and the time required for installation.

It's important to note that the flat surfaces of a truck may be easier and less labor-intensive to work on than a highly stylized car and may be way more affordable than you think!

Rather than paying for expensive spray jobs, the durable vinyl helps protect the original paintwork from stone chips and minor scratches. This can be especially important when it's time to sell or upgrade your vehicle. However, keep in mind that significant dints are best repaired before wrapping to ensure a great finish. If your current paint job is in poor condition, wrapping may not be the way to go right now.

How long does a vehicle wrap last?

Under normal circumstances, wrapping lasts a minimum of 3 years and vinyl removal should really happen before 5 years. This prevents damage to the paintwork. Brands often demand a refresh after this time in any case and so a vehicle wrap refresh is often well timed.

Installation and maintenance of vehicle wrapping

Once the design stage is complete, it's simply a matter of leaving your clean and dry vehicle with our installation team for the day. Smaller jobs can be completed even quicker.

Our expert installers have accumulated years of industry experience, installing our quality conformable adhesive vinyl to all types of wraps on all types of vehicles. They read the contours of the vehicle to carefully heat and stretch the vinyl into place without damage to the vehicle or the new artwork. They take time to accommodate your vehicle's special features, tucking the vinyl underneath and around, (instead of over the top), to create a spectacular and seamless finish!

Our team will provide reminders on the best way to maintain your investment. A normal regime of handwashing is recommended. Automatic car washing machines can damage the vinyl and should be avoided. By ensuring your vehicle is not exposed to pollutants, such as staining leaves or bird droppings, your vehicle decal or wrapping will stay in great shape until it's removed!

When it's time for a refresh, we recommend having decals and wraps professionally removed to ensure no damage occurs to the underlying paintwork.

So, to wrap it up...

Wrapping your car, van or truck - or even your boat, trailer or crane - is definitely worth considering as part of your marketing strategy. Done right by the expert team at Big Colour, with quality equipment and products, you'll get the attention you and your brand deserve!

We know what looks great and you won't be disappointed with the final result as our mock-ups provide the 'after' pic so you can give your stamp of approval before work commences. You can get in contact with us via phone, email or enquiry form and one of our pit crew will be in touch to provide a quote based on your exact specs or we can provide inspiration with our bright ideas and samples of our work!

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Vehicle Wrapping - is it worth it? - Big Colour Visual

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Vehicle wrapping is here to stay. A visit to any parking lot will tell you that. From personal branding to business advertising, it was once the domain of fleet, luxury and racing vehicles. But car wrapping has become an accessible and integral part of the marketing mix to build personal and business brand awareness.

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Choosing the right colour for your brand

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Choosing the right colour for your brand

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Using color in your branding can be a powerful way to communicate your message and create a memorable identity for your brand. Here are some tips for using color effectively in your branding.

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Outdoor signs and banners can help you attract clients and get your business name into the public eye. It's important to stick to some basic design principles to ensure your message reaches its intended audience and doesn't end up lost. So, what do you need to focus on to make your sign really pop and catch the eye of your customers?

Business owners and managers often ignore the signs that are displayed at their establishments. Be it a lack of resources or originality it's easy to fall into the trap of choosing basic, uninspiring signage and using the lack of benefit from poor signage as a justification for not thinking it's a problem worth solving. Effective branding and publicising of your business can be a critical factor in pushing your business' success to the next level.

Use colour in your branding

Think about the company logos of some of the world's biggest businesses. Some colours will forever be linked to a brand. For example, the blue oval of Ford, the golden arches on a red background of McDonalds, Black and yellow for the Commonwealth Bank. The colours used in the logo design for these - and basically all successful brands - are crucial in building recognition of what your business stands for. Take the time to design a logo for your business that will stand the test of time. Fashionable colours have a limited shelf life so make the effort to settle on not just a company logo. Settle for nothing less than the company logo for your company. Constant rebranding can be fraught, giving the impression you don't really have the confidence of your place in the market. A defining logo for your business will not only be the cornerstone on which successful signage is built, it will be equally important in marketing your business through other media.

Deliver your message clearly.

Many signs will be seen by passing traffic. If you're marketing a specific product or service or sales event, it's important that the message is delivered as efficiently as possible given the limited time your sign may be in eyesight. A succinct message delivered in a clear and legible fashion using easily readable fonts and a minimum of background distraction can help make sure that your message is getting the cut through you want.

Embrace graphic design

A sign that merely has text is usually going to be quite dull, and it won't be able to attract the attention of most people. It's estimated that less than 1 in 10 people choose a sign that only contains text over one that also contains a visual. Include a graphic on your sign to draw the attention of the reader, enhance the meaning of the text, and create a consistent identity for your company. Just make sure that the graphic you choose does not give the sign an appearance that is too cluttered or unclear, as this will only injure your company.

Location Location Location

Even if you follow all the suggestions given above, it won't help if the location of your sign is poor. Make sure that your sign is located in an accessible position where people will be able to view it quickly. It is recommended that you give some thought to making an investment in some car wraps so that your message may be visible no matter where your company's vehicles go.

Light it up!

If you're going to signage a part of your marketing mix you have the opportunity to make it work for you 24 hours a day. Business might stick to regular hours, but your sign needn't. You can differentiate yourself from the other businesses in the area by adding illumination to your signs. Your message will be displayed around the clock with the use of LED illumination, making it simple to understand even when the weather is at its worst. Illuminated signs have the potential to deliver a larger return on investment, which makes them a lot more reasonable than you might think they would be. Have a conversation with one of our experts today about the possibility of building a stunningly illuminated sign for your company.

Take your signage game to another dimension.

Even a simple, two-dimensional sign, especially one that is lit up, has the potential to draw in clients. However, if you want to truly differentiate yourself from the competition, you should give some consideration to the opportunities that are presented by three-dimensional signs. Your firm will stand out from the competition with the help of a personalised 3D sign.

Seek expert advice in design and delivery

If you're in the Newcastle, Lake Macquarie or Hunter area, Big Colour Signs & Vehicle Wraps have the team and experience to see your company's signage needs taken care of, from conception to construction and installation. Call or email our team of experts and you'll be given the guidance you need in determining which products are ideal. We produce a wide variety of signage including shop front signs, vehicle wraps, wall graphics, illuminated signs, corflutes and even billboards. Our in-house design team will work closely with you to ensure that your brand and business gets optimal exposure.

Take the first step on the journey to your brand and business' future success with Big Colour. Call us today on (02) 4969 5700. You can email us at admin@bigcolour.com.au or use the contact form here. Stay up to date with our latest innovations and successes on Facebook and Instagram.

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How Can I Make My Sign More Noticeable? - Big Colour Visual

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Outdoor signs and banners can help you attract clients and get your business name into the public eye. It's important to stick to some basic design principles to ensure your message reaches its intended audience and doesn't end up lost.

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You should try these trending car wraps this year!

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You should try these trending car wraps this year!

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Car wrapping allows you to change the personality of your vehicle without complicated and costly modifications. It is like a temporary tattoo that you can remove once you decide you want a new look for your car.

Aside from appearances, a car wrap also offers your vehicle many benefits. Here are some of them and we've compiled in this article this year's trending car wrap designs!

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The Latest Trends in Car Wrap Design and Technology

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Discover the latest trends in car wrap design and technology! From color-shifting wraps to custom graphics, stay ahead of the curve with our expert insights.

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Vehicle signage is one of the most effective ways to advertise your brand!

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Vehicle signage is one of the most effective ways to advertise your brand!

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It's unmistakable. Vehicle signage is one of the most effective ways to advertise your brand, and the skilled team at Big Colour Signs and Vehicle Wraps provides excellent vehicle wraps that allow you to develop your brand's position in the marketplace by advertising to a larger, wider audience.
We offer vehicle signs to help your brand get noticed, from a single van to an entire fleet. Contact us today to go over your van signage and vehicle wrap options, which include caddy wraps and truck signage. We will assist you in transforming and realising your brand advertising requirements, allowing you to reach the vastly promising audience that exists.

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Van Signage Vehicle Wraps - Big Colour Visual

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Talk to us today to discuss your van signage and vehicle wrap options including caddy wraps and truck signage. We will help you transform and realise your

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When it comes to running a business, building your brand and marketing it effectively is necessary. There are heaps of ways to market brands and services nowadays—from digital advertising to Out-of-Home (OOH) advertising. If you want a dynamic ad that would be able to help you reach your target market while keeping expenses to a minimum, one of the things you can do is have toolbox signs.

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If you want a dynamic ad that would be able to help you reach your target market while keeping expenses to a minimum, one of the things you can do is have toolbox signs.

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Car wrapping is a good idea if you intend to resell your vehicle.

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Car wrapping is a good idea if you intend to resell your vehicle.

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The resale value of a car hinges on depreciation. How fast (or slow) a car depreciates depends on several factors like a car’s model, mileage, condition, and maintenance. A good quality car wrap by a professional car wrap specialist helps maintain a car’s condition. It can slow down depreciation.

Can a car wrap fetch a higher resale value for the owner? Is it worth the investment? Read on to find out how car wrapping impacts resale value.

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Car wrapping stole the limelight from car painting in recent years, but not without good reasons. A giant piece of adhesive vinyl film used in car wrapping is a welcome alternative to the costly car paint.

Who would have thought that a giant decal sticker could lift the aura of a car instantly? It is customisable to any style and finish - matte finish, glossy colour, or chrome metallic flush. If a novelty wears off, removing or replacing a car wrap with another is as easy as changing your wardrobe.

Car owners enjoy the benefits of car wrapping, especially business owners who use it as a marketing tool to advertise their businesses. But when it is time to sell a wrapped car, will resale value add to the string of benefits?

The resale value of a car hinges on depreciation. How fast (or slow) a car depreciates depends on several factors like a car's model, mileage, condition, and maintenance. A good quality car wrap by a professional car wrap specialist helps maintain a car's condition. It can slow down depreciation.

Can a car wrap fetch a higher resale value for the owner? Is it worth the investment? Read on to find out how car wrapping impacts resale value.

8 ways car wrapping impacts resale value

Car wrapping can help generate a high resale value in many ways. The colour, design, craftsmanship, quality of material, maintenance, and good condition of the car impact resale value.

1. High-quality vinyl material

The quality of vinyl wrap says a lot about your car. A thick and durable vinyl material will not peel off under harsh conditions and expose the original paint to the elements.

A reputable car wrap company like Big Colour utilises superior quality vinyl film to add higher resale value to your car. That means you are least likely to see bubbles and wrinkles on your car's exterior.

2. Durability

A magnificent car wrap can last for about seven years. Unlike paint that can fade after several years, a car wrap is durable and can stand wear and tear. That makes it a worthy investment you can count on to give high resale value in the future.

3. Easy to maintain

Car wrapping is low maintenance. A paint job needs consistent maintenance like regular washing and waxing, but a wrapped car only needs a wash down or a quick wash to look outstanding.

It is prudent to keep a record of the car maintenance schedule to show to prospective buyers. A car maintenance record screams responsible ownership and fetches a higher resale value. Of course, buyers would like to see a well-maintained car. A splendid car wrap provides that.

4. The excellent car-wrapping technique

Car wrapping meticulously done by a professional car wrap specialist will command a high resale value. It means no bubbles and wrinkles in any part of the car. A svelte finish will leave prospective buyers in awe. An excellent car wrapping technique leaves no room for error. It must have no residue when the potential buyer wants to peel off the car wrap later.

5. Car wrapping gives the vehicle a personality.

Would you like to give your vehicle a personality? Car wrapping lets your car stand out from a stable of used cars. A car wrap design also reflects the owner's personality. You can go bold or play it subtle if you are contemplating reselling.

A subtle hue of neutral shade adds value to the car. You may also choose among popular colours like black, blue, or metallic grey to play safe. However, striking colours such as orange, purple, and magenta might appeal to those who are bold and unconventional.

A grand design does not have to be trendy because what is trendy may not sit well with a majority of potential buyers. This is where the extraordinary skills of a graphic designer come into play.

Big Colour has excellent graphic designers who can feel the prospective buyer's pulse and help generate a high resale value for your car.

6. Options for customisation

The all too familiar phrase, beauty is in the eyes of the beholder, rings a bell. John may like cartoon characters pasted on the car wrap, but Jim might find it odd.

The new buyer has endless options for customisation if he wants to change the existing car wrap. He may provide his own design or choose from a string of splendid designs to suit his taste without incurring damage to the car. This extraordinary feature of car wrapping commands a higher resale value.

7. Preserve the car's exterior.

An excellent car wrapping job protects and preserves the original paint underneath from harsh elements. A car with a wrap, in all its shiny splendour, will command a higher resale value than a car without a protective wrap.

In a nutshell, if you utilise car wrapping to protect your car from aging, harmful elements, and wear and tear, your wrapped car will command a high resale value the whole time it has a wrap.

8. Easily revert the car's exterior to its original form.

It is now common to see potential buyers prefer vehicles with factory paint jobs. Do not worry too much if potential buyers want your car wrap removed. A car wrap removal by a skilled car wrap specialist will do the trick. Your car will revert to its original form without damaging the vehicle.

After-service support from your car wrap specialist

A car wrap specialist who knows your car like the back of his hand will take videos of your car in its original form before the car wrapping process. It will dispel doubts on chipped factory paint or damages underneath the car wrap.

A reputable car wrapping company like Big Colour can vouch for the superb quality of your car wrap to potential buyers. It will allay fears and make potential buyers comfortable with car wrapping.

Does wrapping a car void the warranty?

Car wrapping does not void a warranty if the warranty covers your car; the removal of car parts does. In this sense, car wrapping does not affect the resale value.

Other factors that may affect the resale value of a car

Other factors that may hasten depreciation like the speed of lightning are aging, mileage, condition at the time of resale, accident history, and add-ons. Pay special attention to these factors to avoid pitfalls, take extra care of your car, and fetch a high resale value in the reselling process.

Get a free quote for your car wrap now!

Only the best car wrap specialists from Big Colour will preserve and protect your car until you decide it is up for grabs. The depreciation, like a thief in the night, will rob your car of precious resale value. We vow not to let that happen. Call us on (02) 4969 5700 or email admin@bigcolour.com.au for enquiries.

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The Impact of Car Wrapping on Resale Value

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Car wrapping stole the limelight from car painting in recent years, but not without good reasons. A giant piece of adhesive vinyl film used in car wrapping is a welcome alternative to the costly car paint. Who would have thought that a giant decal sticker could lift the aura of a car instantly?

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You recently bought a car that is covered in vinyl signs and graphics all over. Or perhaps you need to remove the outdated vinyl signs from one of your company vehicles before selling it. You begin taking out the vinyl and What a hassle this job is, though!

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Vinyl Graphic Removal Newcastle - Big Colour

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Big Colour offers usually effective, quick & safe Vinyl & Signage Removal Service anywhere Newcastle, Lake Macquarie & the Hunter areas. Call on (02)49695700 today.

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Reap the benefits of car wrapping for your personal car.

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Reap the benefits of car wrapping for your personal car.

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Many companies advertise their goods or build their brands by using their vehicles. It is affordable and frequently produces successful results to use car wrapping to promote a business. Additionally, it's not just for business use. You can even use car wrapping on your own car because it is so adaptable. Car wrapping is the solution, so use it if you want your car to reflect your favourite colour or piece of art or if you just want it to be less prone to scratches.

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Many businesses use their vehicles for advertising products or promoting their brand. Using car wrapping to promote a business is cost-effective and often gets positive results. Plus, it is not just for commercial use. Car wrapping is so versatile that you can even apply it to your personal car. So, whether you want your car to reflect your favourite colour or art or simply to make it less prone to scratches, car wrapping is the answer.

What is car wrapping?

A car wrap is an innovative way to customise a vehicle. It is typically made up of a vinyl sheet that is applied to the car's painted surface. Car wraps have become popular on commercial vehicles, as they are a safe and effective way to promote a business. However, you can also apply it to your personal vehicles.

Car wraps for your personal vehicles

Don't have a business to advertise? No problem. Even vehicles for personal use can benefit from a car wrap. You can talk to a car wrap specialist if there is a particular pet or activity that you want to feature. Maybe you want to show off a personal art or graphic or have a unique colour combination in mind. Whatever your heart desires, your car is your canvas.

What are the benefits of a car wrap?

Car wraps can give your car a certain flair and other benefits that are worth considering.

1. It protects the paint of your car.

Many car owners replace their vehicles after five years. If you are one of them, it makes sense that you want to keep your car pristine and in top condition. A five-year-old car that still looks fresh could easily fetch an excellent resale value.

A car wrap will protect the original paintwork of your personal vehicle. Unlike getting a new paint job, a car wrap is placed on top of the original paint. This will protect it from damaging elements such as rock chips, sand and harsh UV light that can scratch your car paint and cause it to fade. You can simply have the car wrap removed when you want to sell your car. You will notice that its coat of paint still looks pristine as the day you had it car-wrapped.

2. It is a cost-effective way to change the colour of your car.

Some people have an ideal colour for their car that a paint job could not achieve. With car wraps, you can choose from hundreds of fantastic colours. Car wraps for personal vehicles are a cost-effective way to change your car's colour.

Car wraps cost way less than completely repainting your car. They give you the flexibility to find the design and style that suit your current mood without having to change your car's colour permanently. You can even specify the exact placement where you want a specific design.

3. Car wraps improve your car's looks.

A professional installer can apply the wrap in a way that makes it almost impossible for ordinary people to identify that the vehicle is vinyl wrapped. When expertly applied, it will resemble an expensive new paint job.

Whereas paint has limits when it comes to customisation, car wraps allow you to choose finishes such as colour changing, camouflage, matte, gloss, semi-gloss, and satin. They can also mimic other materials such as carbon fibre, stainless steel, and leather. There is also no limit to patterns and textures, including personal designs that you can create digitally.

4. Car wraps are good investments.

With proper care, a car wrap can last a very long time. If installed professionally and maintained diligently, a car wrap can last up to seven years. Typically, car owners start to notice a difference in quality after four or five years as the colour, shine and texture start to show their age.

These are, however, minor and natural, as opposed to the signs of shoddy workmanship. Premature lifting of the wrap because of dirt, creases and bubbles usually happens when a car wrap was not applied by an expert. But overall, having your car wrapped is a good investment that can be made to last.

5. It maintains the resale value of your personal vehicle.

A car wrap covers the original paint of your car, protecting it from dings and scratches. This is a suitable way to preserve the resale value of your car. Instead of worn or scratch-riddled paintwork that could decrease the value of your vehicle, you can ensure that it looks great.

6. It is completely removable.

People who go for a car wrap tend to have many ideas about designs and colours. Car wraps can be removed completely. That means if you want to have a different colour regularly, you can simply take your vehicle to a car wrap specialist. They can remove the current car wrap and replace it with your new favourite colour or design.

7. Car wraps require little to no maintenance.

One of the best advantages of having your car wrapped is that it needs little to no maintenance. Car wraps do not require waxing, so you can just wash them with soap and water to keep your car looking brand new for a long time. However, it is essential to remember to wash your wrapped car by hand, as power washers can lift the vinyl along the edges.

Let Big Colour wrap your car up!

We are experts at wrapping vehicles. Whether it is a company car or a personal vehicle, we make no distinctions when it comes to our job. We use only the best quality cast vinyl and our large format printers to create eye-catching and durable graphics. Customers in Newcastle, the Hunter Region and Lake Macquarie can attest to our professionalism and dedication to providing only the best car wraps. Send us a message or call (02) 4969 5700 today to know more about our services.

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Car Wraps: The Versatility for Cars: Personalize Your Ride:

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Many businesses use their vehicles for advertising products or promoting their brand. Using car wrapping to promote a business is cost-effective and often gets positive results. Plus, it is not just for commercial use. Car wrapping is so versatile that you can even apply it to your personal car.

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Tips for designing a more effective car wrap.

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Tips for designing a more effective car wrap.

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Mobile billboards create lasting impressions in just a few seconds if the car wrap design is right. After all, nothing beats an eye-catching mobile ambassador that reaches out to potential customers on the road. However, choosing the right design for your car wrap is tricky. What works well for business executive A may not be effective for business executive B.

Unfortunately, a thousand impressions without sales conversion are like throwing darts aimlessly. Any car wrap designer worth his salt will give you advice worthy of a million-dollar sales conversion. After all, you want to hit the bull's eyes and laugh your way to the bank.

How to choose the right design for your car wrap

Consider the following before collaborating with an expert and flexing your creative muscles:

Who is your target market?

What message would you like to convey to your target market?

What type of car wrap design appeals to your target market?

Is the design good enough to create brand awareness?

How can a thousand impressions convert into a million-dollar sales?

Create a car wrap design with your target market in mind.

Any successful entrepreneur would tell you that knowing your target market is as important as knowing your products. You may spend thousands on advertising your products, but all efforts and resources will be futile if there are no takers.

A business may target one or multiple groups of potential buyers. Create a car wrap design from the point of view of your target market.

Zoomers put a premium on value, authenticity, and endorsements by celebrity influencers. Why not entice them to buy your products by featuring celebrities or social media influencers on your mobile billboard? Do not forget to display your Instagram or Facebook accounts in graphic design because Zoomers are heavy social media consumers.

Millennials (born between 1981 to 1996)

Millennials or Gen Ys have a penchant for travel, entertainment, online shopping, eating out, and socially responsible brands. Make it known that your products are eco-friendly by including this label in your graphic design.

Baby Boomers (born between 1946 to 1964)

Baby Boomers are fond of brick-and-mortar stores and are loyal to tried and tested products. They buy new products that are popular among their peers. Do not forget to put your store address in bold letters on your car wrap.

Create a car wrap design that appeals to the emotion.

What do you want your car wrap to say to your target market? What does your brand wish to convey?

If you want to push the happy button of your target market, put a smiling face on your visual imagery.

If you wish to tug at the heartstrings, make your visuals evoke pleasant memories.

If you want them to take action, push the fear-of-missing-out button.

Use short and catchy taglines to get your message across. Keep it simple and sweet!

Create a car wrap design that makes your brand shine.

How frequently have you seen your favourite cosmetics brand brilliantly wrapped in a vehicle? You may have lost count already. But each time you come across the mobile billboard, the brand wires its name, logo, colours, and visual identity into your brain. It is as if you can see it with your eyes closed. You cannot resist the urge to buy and eventually patronise the brand.

An outstanding car wrap design instils a brand name in the minds of potential customers. It creates brand awareness and makes people recall your brand at the snap of a finger. Here are some tips on how to up the effort in outdoor advertising and make your brand shine:

1. Play with bold colours.

What colour represents your business? It should be at the forefront of your mobile billboard. If your brand colour is too ordinary, play with bold colours in the fonts and graphics. You may put monochromatic palettes that do not deviate too much from your brand colour.
A Big Colour tip: Go for striking colours which catch attention from a distance.
2. Avoid text-heavy designs.

It only takes 6 seconds to view the entire mobile billboard. Therefore, displaying too many words is useless because onlookers cannot read them.
A Big Colour tip: Go for strong tag lines that get your message across instantly.
3. Cut visual clutters in all forms.

You do not have to use up the entire space for images. Leave white space on your graphics to make them eye-friendly. Avoid heterogenous or unrelated colours that clash and confuse onlookers about your brand.
A Big Colour tip: Less is more! Simplicity is the key!
4. Provide contact information.

Your graphic design would not be complete without contact information in bold fonts. How can they get in touch if they want to buy? Your social media accounts and website address count too!
A Big Colour tip: Use bold and simple fonts that are readable at a glance.
5. Remember to add a CTA!

A mobile billboard does not serve its purpose if there is no call to action. A word or two is enough to catch the attention of your target and ring your cash register.
A Big Colour tip: The word 'hurry' invokes a sense of urgency. Also, people love to see the magic word 'Free'.

Create a big impression (and sales conversion!) with your car wrap design.

Vehicle advertising gained prominence because they are all over the place. A catchy headline, combined with a beautiful graphic design pleasing to the eyes, is an effective marketing strategy. Take your vantage point - a busy street, an intersection, or a parking lot. Then, go where your potential customers are - downtown, schools, parks, markets, or shopping centres.

How to turn a thousand impressions into million-dollar sales

Vehicle advertising can achieve around 30,000 to 70,000 visual impressions in one day. An outstanding car wrap will reach your target market, get your message across, and make you laugh your way to the bank. The graphic design team at Big Colour will show you how to convert a thousand impressions into million-dollar sales. Get in touch at (02) 4969 5700 or email admin@bigcolour.com.au.

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Choosing the Perfect Car Wrap Design: Tips & Tricks

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Mobile billboards create lasting impressions in just a few seconds if the car wrap design is right. After all, nothing beats an eye-catching mobile ambassador that reaches out to potential customers on the road. However, choosing the right design for your car wrap is tricky.

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VEHICLE SIGNAGES CAN BENEFIT YOU IN MORE WAYS THAN ONE.

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VEHICLE SIGNAGES CAN BENEFIT YOU IN MORE WAYS THAN ONE.

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If you are a small or medium sized business, you may not have a big budget for advertising. Understandably so, as you should focus on developing your product or service. Fortunately, there are some simple, inexpensive advertising techniques out there that are surprisingly effective. Utilizing vehicle signage, also referred to as vehicle advertising, is one of the most innovative and affordable ways to promote your company.

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Vehicle signages can benefit you in more ways than one.

If you are a small or medium sized business, you may not have a big budget for advertising. Understandably so, as you should focus on developing your product or service. Fortunately, there are some cost effective advertising strategies out there that are so simple you'd be surprised at how effective they are. One of the most creative yet low-cost ways to advertise your business is through using vehicle signage, also known as vehicle advertising.

No doubt you will have seen cars and vans driving around, emblazoned with business logos and images, and thought "Wow!" and that wow-factor is testament to just how eye-catching and effective this form of advertising can be. Big Colour specialises in producing high-quality vehicle signage branding wraps that can help you maximise your advertising budget. Read on to find out more about the power and benefits of vehicle advertisement.

What is vehicle advertising?

Vehicle advertising involves promoting your business by putting your company's name and logo on your vehicle. Some businesses use stickers or magnets that can be positioned on the sides or rear of the vehicle, but the most eye-catching and effective vehicle advertising often involved having a complete vehicle wrap.

Essentially, you can think of vehicle advertising as a way of transforming your vehicle into a moving billboard or poster. Just imagine the benefits and cost-effectiveness of advertising your business in many different locations, 24 hours a day, 7 days a week, for years, and only having to pay for it once. Whether you are parked somewhere, or driving around, vehicle signage never stops promoting your business.

Is using vehicle signage effective?

The idea of generating income by simply putting signage on your vehicle may seem too good to be true. However, the effectiveness of vehicle advertising has been proven in several advertising studies.

For example, in a study conducted by 3M, investing a minimum of $2,500 for a partial or complete vehicle wrap can create over $100,000 in advertising value. This means that you can get return on your investment in just a few short months. In other Australian and US research, a large percentage of consumers reported that they found vehicle advertising to be both memorable and unique, while not being interruptive or as distracting as some other advertising mediums. This is why they are more likely to perceive the promotion as positive, rather than annoying.

Furthermore, this method can widen your market reach without having to spend a lot on advertising costs. Vehicle advertising allows you to broaden the scope of your advertising by not only targeting other vehicle drivers and their passengers, but also pedestrians, people on bicycles and motorbikes - in fact, anyone with a view of the street on which you're driving - regardless of whether or not they listen to commercial radio or watch commercial television. In real terms, using vehicle signage in a large Australian city could enable a single vehicle to reach 30,000 viewers, or more, in a single day, with only a small, one-off financial outlay on advertising.

What are the benefits of using vehicle signage?

Using vehicle signage to promote your business has so many benefits - some of the main advantages include:

It makes your company look reliable and professional.

This is especially true for small scale and medium scale businesses. If you haven't firmly established your brand in the market yet, it is important to encourage consumers to put their trust in your business. Having a vehicle wrapped in an eye-catching design that showcases your company name and logo gives you an air of professionalism and authority. It puts potential clients' minds at ease, knowing that they are dealing with a credible company. This is a great way of building your brand, reputation and credibility - both within your specific industry and in the wider community.

It gives thousands of impressions daily.

By using a mobile advertisement, such as fleet vehicle signage branding wraps, you will be able to reach thousands of potential clients across a range of market sectors. By simply driving around, or by parking your vehicle in a crowded area, your brand gains increased visibility to pedestrians, other drivers, and commuters, as well as other businesses and their customers. Increasing the public's awareness of your company gives you more chances to convert viewers of your advertisement into customers of your business.

Compared to other traditional and digital forms of advertising, vehicle signage is one of the most low-cost methods. By paying only once for a vehicle wrap, stickers, or decals, you can reap the benefits of years' worth of advertising. You can think of it as having your own advertising space, without any ongoing fees or commissions.

Unlike TV or radio ads, or newspaper or other print ads, or even digital ads on platforms such as Google or Facebook, where you have to pay ongoing fees or where a one-off fee means your advertisement only lasts for a limited time, vehicle signage provides 24/7 brand promotion for as long as you like. Whether you are on the road, stuck in traffic or parked somewhere, vehicle signage proactively promotes your company. In addition to that, this type of advertisement can't be tuned out or switched off, which is why potential customers tend to remember them more than other forms of ads.

Find out how Big Colour can help you win more customers from your advertising dollars. Our experienced professionals can help advise, design and install fleet vehicle signage and car wraps. Call us now to discuss a low-cost, high-impact marketing strategy that is sure to widen your horizons.

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Widen Your Horizons with Vehicle Signage - Big Colour Visual

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If you are a small or medium sized business, you may not have a big budget for advertising. Understandably so, as you should focus on developing your product or service. Fortunately, there are some cost effective advertising strategies out there that are so simple you'd be surprised at how effective they are.

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Hire A Professional Printing Company for Your Vehicle Signs

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Hire A Professional Printing Company for Your Vehicle Signs

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The most crucial part of vehicle wrapping is looking for a reliable printing company in your local area: Newcastle and the Hunter. You should also hire a professional who can complete your vehicle wrap effectively and efficiently, without any hiccups or glitches.

Consult a company that has a good reputation within their community. To find the best one in your area, do some research and read online reviews and testimonials. Aside from the design, the most important factor to consider is the fit. The process of wrapping a vehicle with vinyl and a clean finish is an intricate process. You do not want your wrap to peel off instantly. It should last for approximately 5 to 8 years if properly installed.

Read more: https://bigcolour.com.au/how-to-market-your-business-on-your-van/

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Marketing is one of the most helpful factors in growing a business's success. However, it's no secret that marketing is also one of the most complicated elements of a business to formulate and master; an effective strategy for one company may or may not be effective for another.

Marketing has to be creative yet relevant to market trends. It has to be catchy but not overly superficial. One effective way to advertise your brand is to use your personal or business van. With low cost per thousand impressions, mobile marketing is a good investment for your company.

It's pretty simple: Once you appreciate the impact of marketing your business on your van or truck, you are ready to go and make it happen. The process is surprisingly easy, especially if you work with professionals who have experience in this industry.

Your vehicle attracts people in various ways. Imagine your van having signage describing the services and promotions you are offering. This will attract the eye of your potential customer base and encourage them to make enquiries.

At Big Colour Signs and Vehicle Wraps, we are passionate about getting you in touch with your future client base, so we have compiled a detailed list of how you too can market your business through your van.

1. Use Vehicle Signages Or Wrapping

Vehicle wrapping is essentially a makeover for your car, truck, ute or van which aims to reflect your business and its values, so your company can stand out from your competition and make more sales. From mirrors to bumpers and everything in between, you can choose how far your vehicle wrapping will go. You're the boss.

There are many types of print styles to choose from when using your van for marketing, which is an excellent form of promotion for your brand, especially if locals are your target market. Also, customising your van's newest marketing design is a unique way to connect with your client base. This will also help you reap the benefits of investing in such a quiet yet effective marketing tool.

2. Create Your Brand Logo

Crafting signage for your business is simple if you have already got a logo design that your trusted signage and design company can help you create a design around.

Unfortunately, changing your logo often leads to marketing inconsistencies that may affect your sales. It can create various brand identities that can result in confusion within your target market. However, if you need help with designing a new logo, Big Colour can also help with that.

3. Hire A Graphic Designer

Having a graphic designer to consult with is essential in the process of using your car for advertising. Not only can they help with your logo, but they can create a theme for your branding as well.

Your graphic designer can help capture the right feel of a sign. Finding the best font style and size to use, for example, is vital in vehicle wrapping. You want to catch the attention of your target audience. The graphics will do that job, and your branding should stand out. But adding your own design elements, without the help of an experienced professional, may not result in successful marketing. If the design is too plain or too complicated, people may not understand what you are offering.

4. Hire A Professional Printing Company for Your Vehicle Signs

The most crucial part of vehicle wrapping is looking for a reliable printing company in your local area: Newcastle and the Hunter. You should also hire a professional that can effectively and efficiently complete your vehicle wrap without any hitches or glitches.

Consult a company that has a good reputation within their community. You can do some research and check online reviews and testimonials to find the best one in your location. The main thing to consider, aside from the design, is the fitting. The process of wrapping a vehicle with vinyl and a clean finish is an intricate process. You do not want your wrap to peel off instantly. It should last for approximately 5 to 8 years if properly installed.

Why Should I Use My Vehicle for Marketing?

If you are still a bit sceptical about this type of advertising, here are some of the benefits you get from marketing through your moving van:

Vehicle wrapping lets you advertise using a commodity you already have - there's no need to pay for usage rights, billboard rentals, or TV/radio ads.

All you need to do is drive your newly wrapped van, car, or truck around the local area and wait for the enquiries to come rolling in.

Vehicle advertising is a cheaper way of advertising your business while on the road.

Vehicle wraps reach a wide, local market. People can see what you offer, no matter where you are.

You are increasing brand awareness and reaching new clients, just by driving

Your vehicle wrap informs people of your business offering.

Finally, driving a van that represents your business is like establishing a physical presence. People can easily approach you and inquire about your business.

Call in Big Colour for Your Vehicle Wrapping Needs in Newcastle

Big Colour is a company based in NSW that focuses on vehicle wraps and signage. We pride ourselves on fast, efficient, and professional services, using state-of-the-art printers. Our services include:

If you are ready to make the shift, why not start your newest marketing venture with us? Simply request a free car wrapping quotation through our contact form. You may also call us on (02) 4969 5700 or email admin@bigcolour.com.au, and we will gladly assist you with your enquiries regarding vehicle wraps and car signage.

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How to Market Your Business on Your Van - Big Colour Visual

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Marketing is one of the most helpful factors in growing a business's success. However, it's no secret that marketing is also one of the most complicated elements of a business to formulate and master; an effective strategy for one company may or may not be effective for another.

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Promote your Business this Holiday Season!

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Promote your Business this Holiday Season!

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The holidays are the best time to ramp up your sales and build brand recall and awareness, so it’s best to take advantage of this season. Without a doubt, the above mentioned tips make promoting your business for the holiday season easier than ever. Do you need help in advertising your business, products, or services in Newcastle? Our team of signwriters can certainly assist!

Get in touch with Big Colour today and see how car wraps, mobile billboards, illuminated signs, and more can boost your sales. Call us on (02) 4969 5700 or email admin@bigcolour.com.au for enquiries.

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Holiday shopping has become almost entirely automatic and traditional to people the world over. It's been said that three-quarters of Aussies will spend between $500 to $5,000 on Christmas 2022. This is why many businesses try to maximise their marketing potential during this time of the year.

If you are a business owner still looking for ways to grow your sales for November and December, you are in the right place. Big Colour has compiled the following tried-and-tested tips that have helped many businesses boost their marketing game this time of the year.

Without further ado, here are the tips to promote your biz for the holiday season.

1. Check the trends

Use your social media pages to check what everyone is doing online. For instance, is there a new trend in the sports industry? A newly discovered talent in Australia? Or a new blend of coffee? Find out the trends and use those to your advantage.

For instance, a famous blend of drinks can attract more customers to your café. So, aside from the usual latte and cappuccino you serve daily, adding that new blend could help boost your sales significantly.

Take note, though, that not all trending post applies to your business. So, only utilise those that are relevant to your products and services. This way, your customers would not be confused about your niche while you still attract new clients to your business.

2. Create a festive social media channel

If your target market can be found online, it's best to maximise all social media platforms this year. Aside from checking out trending posts, making your social media pages look festive for the holiday season could also be beneficial. This can entice more people to engage in your posts and even drive traffic to your website.

Start by changing your profile or cover photo with a holiday theme. You can also post short videos with lively Christmas songs and highlight the coming holiday season in your latest Instagram post. You can also create polls to determine what your target audience looks forward to Christmas. Indeed, this tip can help promote your business this holiday season.

3. Make a gift guide for the holidays

Let's face it - the holiday season is not just about festivity and food. For some people, it also means more work to finish to meet deadlines before the long vacation. As a result, many tend to rush to buy gifts for their loved ones.

Consumers who are short on time and ideas will appreciate a good gift guide, and the more friends and family they have, the more likely they will use it.

To make the guide as helpful as possible, categorise it: for the man who had worked so hard this year, for the women that brightened up your day, unique gifts for kids, and for the anonymous Santa Claus. These are just a few ways to group your offerings to target different market segments. Then, after you've finished your guide, promote it via your customer newsletter emails and social media campaigns.

4. Give valuable holiday advice

Do you need more content for your social media campaigns? Think about the products or services you offer and your areas of expertise. Use those things to provide helpful insights to customers and potential clients based on those. This is no different from the content you typically provide through a blog or a newsletter throughout the year. However, the holidays are an ideal time to address their concerns and interests with a seasonal flavour that caters to their holiday requirements.

For example, if you are selling cookware, you can provide tips on healthy holiday cooking. One that sells electronics may offer some tech tips because no one wants to give or receive a gift that doesn't work right out of the box. Still, whatever the subject, ensure the content contains many search-engine-friendly keywords. Providing this type of content helps promote your brand and boosts your credibility. Moreover, you have little to lose because it is virtually free to create.

5. Have fantastic signage

Here's another helpful tip for promoting your business this holiday season: get new signage or improve your current one.

Does your business have a car or a fleet of vehicles? If so, look for a reputable company that creates specialised vehicular signage. This way, you can promote your business throughout your target location. It's like having a mobile billboard 24 hours a day, minus all the advertising expenses that you will pay for traditional TV or radio commercials.

6. Decorate your company

Do you have a physical store? If you do, you can change your interior to get customers in the holiday spirit. This is one of the least expensive ways to promote your company and convince customers to buy what you are offering.

Festive décor usually reminds people that it is time to start thinking about the holidays and evokes all their positive associations with this time of year. Start with a festive wallpaper that can significantly impact promoting your business for the holiday season. In addition, you can reuse your properly stored and cared-for decorations yearly to save money.

7. Offer free gift-wrapping services

While it is true that there are many shops offering gift wrapping services, providing it for free to your customers will undoubtedly stand out from the rest. To make it more special, customise the gift wrappers base on the gender or age of the receiver. You can also add your logo on every gift to promote your business simultaneously.

This type of convenience may even persuade them to purchase an extra item or two. As a result, you can boost your sales significantly.

8. Offer a limited-time, holiday-only product or service

Offering a holiday-themed product or one that is only available for a limited time during the holiday season is an effective way to attract customers and boost sales.

Begin promoting the product before its actual release to generate awareness and buzz. This can be accomplished through emails, social media, in-store flyers, and signage.

Contact Big Colour, your ultimate mobile signage specialist and marketing expert

The holidays are the best time to ramp up your sales and build brand recall and awareness, so it's best to take advantage of this season. Without a doubt, the above mentioned tips make promoting your business for the holiday season easier than ever. Do you need help in advertising your business, products, or services in Newcastle? Our team of signwriters can certainly assist!

Get in touch with Big Colour today and see how car wraps, mobile billboards, illuminated signs, and more can boost your sales. Call us on (02) 4969 5700 or email admin@bigcolour.com.au for enquiries.

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Tips to Promote Your Business for the Holiday Season - Big Colour Visual

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Holiday shopping has become almost entirely automatic and traditional to people the world over. It's been said that three-quarters of Aussies will spend between $500 to $5,000 on Christmas 2022. This is why many businesses try to maximise their marketing potential during this time of the year.

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Eye-catching store signs is one way to attract customers!

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Eye-catching store signs is one way to attract customers!

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Big Colour understands your shop front is the face of your business and how important a well-designed sign is to you. Let Big Colour make your shop front business signs and graphics a Newcastle landmark.

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Making your shop front signs standout is our job. We understand how to create and design signs that will make your business stand out in this crowded world of over information. We have designers that will create your artwork work and give you creative modern signage that complements who you are as a business. Whether its retail or commercial signs Big Colour have a clear understanding of how important well-designed signage is to your business. Big Colour has been producing creative signs in Newcastle, Lake Macquarie and the Hunter region for many years. Making signs that people see and read is what we do.

Big Colour understands your shop front is the face of your business and how important a well-designed sign is to you. Let Big Colour make your shop front business signs and graphics a Newcastle landmark.

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Making your shop front signs standout is our job. We understand how to create and design signs that will make your business stand out in this crowded world of over information. We have designers that will create your artwork work and give you creative modern signage that complements who you are as a business.

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If you don’t have a logo design, we can create one for you. We have created many logos designs for Newcastle, Lake Macquarie, and Hunter businesses. We understand how important a logo is to the branding and look of your business. When designing your logo, we get your ideas and work with them to create a look, colour, and feel that suits your business.

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Big Colour offers creative, excellent & innovative Graphic Design Services to clients in most sectors of business. Call on (02)49695700 today.

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Are you looking for a reputable company that can turn any vehicle into a mobile billboard? Get in touch with Big Colour today and see how we can help you advertise anything without spending too much money. Call us on (02) 4969 5700 or email admin@bigcolour.com.au. You may also fill up this contact form for enquiries.

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Learn about OOH as a practical strategy to market your products and services.

Big companies like Meta and YouTube believe that advertising is essential in promoting products or services. This is why these big corporations offer various marketing tools to businesses to ensure they are on top of the game. And they are right. Their popularity and revenue in the last few years prove that these social media giants know what they're talking about when they claim that advertising is crucial to many businesses in any field.

No wonder many small businesses and start-up corporations do their best to convert sales. However, some entrepreneurs are still often discouraged by the cost of showing off their goods to the world. They didn't know that marketing is an investment that could help convert sales in the future.

If you own or manage a small or medium-sized business in Hunter or Newcastle, you will want to promote your products and services through affordable means. Out of home advertising, for instance, is a fantastic way to start with.

What is an Out of Home Advertising?

Out-of-home advertising ( OOH), sometimes known as OOH media, refers to any form of visual campaign usually seen outside residential buildings. Some of the most common types of this method include signage, billboards, and advertisements on street furniture such as benches and bus shelters. OOH ads are also present in several public transportation places like airports or train stations, newspaper tracks, and location-based ad media at stadiums or the movies. In other words, they are everywhere.

Some of the world's most prominent advertisers, like Amazon, HBO, McDonald's, Apple, and Coca-Cola, use this marketing strategy regularly. For example, Apple's billboard campaign urged users to bring images taken with their iPhones. Those pictures that stood out were transformed into billboards, making fans amazed in return.

With its popularity, out-of-home advertising accounts for around 29 billion US Dollars in spending worldwide.

Why Do Companies Love Out of Home Advertising?

Here are five perks that make out-of-home advertising appealing to businesses:

Advertising on digital media has been challenging.

Previously, digital advertising was the preferred medium for businesses, big or small. This is because most people spend a significant portion of their day using their devices. As such, online ads have been a straightforward way to reach them. Naturally, it makes sense to advertise where people spend most of their viewing or watching time. However, as ad-blocking and ad-skipping became a thing, reaching potential customers had become challenging.

The number of digital advertisements has skyrocketed during the pandemic, which has caused many viewers to be annoyed by these ads. Therefore, many choose to either block the ads or simply ignore them. As a result, brands struggle to stand out from their competitors.

It converts sales.

In terms of marketing data, one of the key indicators to ensure success is the sales conversion rate, which is the number of people who saw the product ad and ended up purchasing the product. After all, the primary goal of campaigns is to convert sales, right? Unfortunately, this is not the case with the typical digital ads implemented by many entrepreneurs.

This theory was proven correct by a recent study conducted by market research company, Nielsen. The research was created for digital billboards and street-level advertising to see how many people noticed the products featured in the advertisements and those who ended up purchasing them. This includes anything consumers see at eye level while walking around.

Out-of-home advertising, like billboards, had the following effects on consumer behaviour, according to the 2020 Nielsen Digital OOH Advertising Report:

When asked how frequently they notice digital billboards, 50% of study participants said they see them most or all the time.

After seeing the out-of-home advertising, 69% of viewers interacted with the marketer by visiting the brand's website, going to the company's physical location, or exploring the brand's social media platforms.

What is the takeaway from this study? According to the findings, digital billboards and street-level out-of-home advertising can be practical tools for engaging consumers and encouraging them to interact with a featured product.

Out-of-home advertising has shown excellent results.

This marketing strategy not only attracts consumers - it also increases the traction of a product's digital media campaign.

According to a study by MRI Simmons for the Out of Home Advertising Association of America (OAAA), there was a significant increase in brand exposure when companies added OOH to digital video platform advertising.

Still not convinced about OOH ads? The good news is that business owners do not have to choose between out-of-home advertising and digital media campaigns precisely because the two can easily complement each.

Valuable Tips for Out of Home Advertisers

While advertising is essential to achieve business goals, it can also be expensive. Therefore, entrepreneurs should be thoughtful and strategic about what to place in their campaigns. Here are a few key points to consider when planning any out-of-home advertising:

What is the objective?

Business owners must have an obvious goal in creating a campaign. Is it meant to pique consumer interest? Inform? Excite? By determining the goal behind every advertisement, the odds of seeing positive results are higher than just placing a campaign out of necessity.

Can people see the campaigns?

Another essential factor of successful out-of-home advertising is the location. Naturally, the more traffic it has, the more people can see the billboards or posters posted.

Is it noticeable?

Consumers constantly see advertisements; what will make an OOH campaign stand out to them can affect the overall result.

Which one should you choose? Digital or Static

Yes, digital is where it is right now, but static can also be useful in some campaigns. Choosing between the two can help increase reach the company's goal.

Who is the target audience?

Not all marketing strategies apply to everyone. There is a specific market for different types of products or services. Placing out-of-home advertising about the latest gadget outside of a retirement building may not be the best way to reach out to young people. However, placing a billboard about it in public places like schools, shopping centres, and popular cafés can have a higher chance of converting sales.

With all those fantastic perks, there is no doubt that out-of-home advertising is an effective way to reach a potential audience.

Let Big Colour help with your OOH advertising and marketing needs!

Are you looking for a reputable company that can turn any vehicle into a mobile billboard? Get in touch with Big Colour today and see how we can help you advertise anything without spending too much money. Call us on (02) 4969 5700 or email admin@bigcolour.com.au. You may also fill up this contact form for enquiries.

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Out Of Home Advertising 101: Uncovering the Perks - Big Colour Visual

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Big companies like Meta and YouTube believe that advertising is essential in promoting products or services. This is why these big corporations offer various marketing tools to businesses to ensure they are on top of the game. And they are right.