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How do you win a swing state?

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First, we analyzed the electoral college and then developed an understanding of the importance of swing states.

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The authentic audience for this project was their fellow classmates. In the future, I would like to invite a group like the League of Women Voters to provide feedback for the students.

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We used a lot of strategic marketing (targeted campaigning), teamwork and communication in this project.

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A lot of this centered around getting to know your swing state. We asked AI to generate demographic reports about our swing states based on the 2020 Census. Students then had to build a winning coalition of voters and develop a campaign strategy with them in mind.

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In this case, students created a social media campaign to appeal to younger voters.

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After doing their research, students presented a solution to an issue facing their swing state, and included which blocs of the voting coalition would find it appealing.

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I really like the swing state angle of running a mock election. I need to bring in some experts - local government or Board of Ed - some people who have experience with elections.

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The above shows how a group was trying to appeal to older voters. They chose a news letter because they thought it was the best way to reach them,

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Above, you can find examples of how students narrowed down the key issues facing their swing states.

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This group focused on the swing state of Maryland.

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Students practiced their presentations prior to delivery day. They worked closely with the assignment description, and we watched examples from professional campaigns. For example, students watched town hall meetings and media appearances from politicians.

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Bernie 2020 Democracy Town Hall in Concord, NH

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This project has a heavy dose of empathy as students must building a winning coalition for a state. Therefore, they need to consider the needs of various voting blocs throughout a state. For example, students will ask questions like, "What do rural voters need compared to urban voters?

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I used a random selector to determine the groups. I like using the random selector so students grow accustomed to working with everyone in the class. I also assigned them the swing states.