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White Hands Stretched Out Of The Wall Stock Illustration

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White Hands Stretched Out Of The Wall Stock Illustration

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Dreamstime, White Hands Stretched Out Of The Wall Stock Illustration, Dreamstime, Viewed 8 March 2023, https://www.dreamstime.com/white-hands-stretched-out-wall-close-up-d-rendering-image152691103

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White Hands Stretched Out Of The Wall Stock Illustration - Illustration of light, human: 152691103

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Illustration about White hands stretched out of the wall close up. 3d rendering. Illustration of light, human, begging - 152691103

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Brendan Newell, My Lil' Reminder, Pinterest, viewed 9 March 2023, https://www.pinterest.com.au/pin/558516791275097869/

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Jul 30, 2013 - This is an example of compliance because the infomercial is asking you to order now. Incentives, is the exact compliance being showed in which the seller is saying you get two not just one, if you order now.

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Marc Schenker 2021, Design Trend Report: Neon Design, Creative Market, viewed 29 March 2023, https://creativemarket.com/blog/design-trend-report-neon-design

This explores the use of neon signs and how they work, along with the effect they have on audiences, and the vivid and loud colors. Which I think could be useful in my video.

Kara Holmstrom, The Importance Of Typography In Advertising, Diggles Creative, viewed 29 March 2023, https://www.digglescreative.com/blog/importance-of-typography-in-advertising.html

This article contains a lot of information about the type of typography being used in advertisements. It helps to shine some light on which direction to go in order to get certain reactions.

Fonts in Use, Commercial Type, Fonts in Use, viewed 29 March 2023, https://fontsinuse.com/foundry/129/commercial-type

This is mostly a collection of infomercial fonts, which I’ve looked to get my desired effect of nostalgia.

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Pond5,1990 VHS Commercial Template, Pond 5, viewed 8 March 2023,
https://www.pond5.com/after-effects/item/125419494-1990-vhs-commercial-template

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1990 VHS Commercial Template ~ After Effects #125419494

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Download stock AE templates for commercial and personal projects. This easy to use commercial template features several fully animated page layouts, logo reveal, and customizable animated graphics and…

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I've chosen to go for a vintage retro look for the colours, in hopes of capturing the attention of the audience by being different than most other videos. These colours help to invoke feelings of optimism, clarity, warmth friendly, cheerful, confidence and trust which is the direction I need.

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Blue hat: The point of the video is to make a successful infomercial; we are thinking about the versatilities associated with the product and how useful they can be. The approach will be energetic and lively.

White hat: There are areas of information that need to be focused on, such how well the audience is going to react, or the specific origins of the product.

Red Hat: The emotions I’m trying to provoke are a mix of excitement and desperation for the product. The emotions displayed in the video is going to enthusiasm mostly, plastered on with a happy face.

Green Hat: The biggest creative outlet will be the design of the product. Deciding on what the base of product looks like and more importantly how the hands are designed, do they have any unique features? What’s the limit of their uses? I believe a simple idea executed well is way to approach these designs.

Yellow Hat: I believe the positive aspects are very apparent. The product allows for an easier lifestyle for the audience, which will be greatly explored in the video. And if all else fails, I at least want to make a compelling and entertaining video that will make the audiences day a little better.

Black Hat: There are many potential faults within this concept, the biggest being execution of the product, how am I going to make it believable? Is this idea too extreme to work? Is the idea too niche? All these are my biggest concerns for he video.

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The video will be a demonstration of the ‘Handy Helper’ in the style of an early 2000s informercial, with high energy and past paced action.

The video will start with the camera quickly zooming in on the salesperson in a kitchen next to a wall, as soon as the video starts upbeat and energetic music will play, this music is constantly throughout the video. The salesperson is wearing bright colours, and the lighting gives a bright atmosphere, formalised to represent early informercials. The salesperson introduces themselves, and the product. The camera then cuts to a close up on the product, as it is applied to the surface of the wall. Moments later a hand pops out of the wall, showing the idea behind the product. The video then cuts to examples of the hands doing everyday choirs, like cleaning the dishes, folding the laundry, cooking, etc. While all this is happening, the salesperson is talking over the examples explaining the variety of uses of this product.  The video then cuts back to the salesperson, with the ‘Handy Helper’ urging the viewers to act now by doubling the offer, saying something along the lines of “Let us lend you a helping hand!” before smiling a waving off the camera. The camera then cuts to a screen of the product, with the price, a number and a website. These images sit on the screen for a while before fading to black.

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My mind map helps to break down my product into its fundamentals and helps me get a better understanding of the approach I should be taking. Major thought paths like automated assistance, and the occult helped me break down the source of the product and the direction I want to take it. The origin and the vast extent of the product is something I want to concentrate on in the video.

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The idea that I've decided on is 'Handy Helper'. The idea behind this product is an installment of hands throughout the customer's home, which can assist in a number of ways. The hands come out of this eldrich style hellhole, which I believe will help with the direction of the product

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The target audience might be looking for a product that can handle simple tasks, or they may have no initial interest. I want to invoke the feeling of excitement and desperation for this product after viewing the video. To achieve this I will need to give the video an upbeat and enthusiastic atmosphere conveying the sheer awe-inspiring aspects of the product. I could also show the other uses of the product if the viewer decided to be creative in their approach. The colour tones to represent these wishes should be bright and neon, contrasting and clashing with one another in hopes of immediately grabbing the audience’s attention and to convey the idea that their lives could be this bright if they bought this product.

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Who does product involve?

From a broad perspective this product can affect many people, although with that in mind, there is definitely a certain group of people to be more receptive to the product, and that would be young adults within the age range of 20-25. The topic incorporates many different themes and concepts all grouped into one idea, to break it down simply these concepts are, product to ease daily life, eldritch horror hell holes, and over the top infomercials. All these different demographics are present and relevant within this product.

Who is my target audience?

My target audience is the young adults, whom can’t be bothered with the boredom of doing everyday tasks or are too busy. I aim to provide a solution to these problems by literally providing an extra pair of hands.

How do these people feel and why is it a problem for them?

A sense of boredom, dullness, and laziness, is the key emotions that the audience is most likely facing, and although these are important emotions can often remove excitement from life. People who also suffer from depression and other crippling feelings can also be benefited from this product, lifting the burden of simple things.

Who/what do I need to consult with during my research?
Due to the nature of the product, there are a broad number of resources I need to research, from the target audience, to research the occult. I will confer with articles, journals and academic research. Looking at a variety of past infomercials would also be beneficial to the stylistic of the same nature.

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Attention - To influence my audience’s attention I want to hit them with an engaging figure that’s intense and forces them to focus. I’ve drawn inspiration from the likes of Billy Mays, Vince Offer, and Phil Swift. These intense characters seemingly have more success drawing in audiences due to their high energy and goofy sense of pretrial. They often demonstrate the product's variety of uses through extreme circumstances and that’s exactly what I intend to do. My product, the ‘Handy Helper’ is an extension to surfaces that can do menial tasks, and I intend to grab my audience’s attention by demonstrating this.

Interest - Throughout the infomercial, I’m going to present many relatable situations that most young adults find themselves in, washing the dishes, cooking, etc. Using these relevant circumstances should help pull interest towards my product, showing all the capabilities and why young adults need it.

Desire -Presenting the relatable situations that everyone experiences, is established very early on in the video, setting the scene in the minds of the audience for the solution. Every second of this video will be high energy and over-enthusiastic, selling the excitement of the product. There is a constant voice over the scenes of the video where the ‘Handy Helper’ is being used, explaining its capabilities. The stylistic elements of the video are very based on reality but with the hint of eldritch horror that the product originates from, showing what it would be like if this sort of thing was real.

Action - Towards the end of the video, the audience is presented with the offer for the product and a limited-time deal. This should help to ferment the feeling of desire and want for the product, presented in the video. Offering this towards the end it should help to make the audience act on the offer.

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Chosen Target audience: People, aged 20-25 who stuggle with the monotony of everyday tasks. The target audience might dispise chours with every fiber of their being, or simplely just not enjoy them.

I wish to engage the audience with relatable senarios in the form of an infomercial that can easily be sovled with this produt, this relatable content will hopefully be the all to action that will convince them to buy this product.

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Challengeing assumptions/ different prespective 

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Challengeing assumptions/ different prespective 

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Are there people who need this product?

In what ways could this be beneficial to the customer?

What could be the limitations of the product?

Why would people want this product?

How could daily life be affected?

What emotions does the product produce in the customer?

How could this help care for family members or the less fortunate?

Is the design pleasing to the customer?

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So You want to be Cult Leader? Mind Control Cults.mp4

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So You want to be Cult Leader? Mind Control Cults.mp4

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I'm a very big fan of the subtle dark humor within this video and could help with the origins of the product, and want to do something similar.

DetkaWillowheart, 2011, So You want to be Cult Leader? Mind Control Cults.mp4. YouTube, viewed 8 March 2023,
https://www.youtube.com/watch?v=qfb5FYd83Ao

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So You want to be  Cult Leader? Mind Control Cults.mp4

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This video of Billy Mays shows the direction I want to take my video and the engery I wish to bring to it.

Original Billy Mays OxiClean Ad from October 2000, Youtube, viewed 9 March 2023,
https://www.youtube.com/watch?v=ZTpXh33Mbeg

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Original Billy Mays OxiClean Ad from October 2000

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Sung, J.-Y., Grinter, R., Christensen, H. and Guo L, Housewives or Technophiles?: Understanding Domestic Robot Owners., Center for Robotics and Intelligent Machines Georgia Institute of Technology, pp 129-126, viewed 9 March 2023,
https://faculty.cc.gatech.edu/~beki/c39.pdf

This academic paper goes into extensive detail about the range of people that use Roombas and debates between the age gaps that are expected within this sample size. This source is extremely useful and allowed me to get a better understanding of the audience I should be advertising towards. This is because although my product differs from the Roomba, they both serve the same underlining use, menial labour. Understanding this permits me to get into the mindset of someone who would prefer outsourcing time-consuming activities. It offers a perspective on the audience and their needs.

Martin, B.A.S., Bhimy, A.C. and Agee, T. (2002). Infomercials and advertising effectiveness: an empirical study. Journal of Consumer Marketing, 19(6), pp.468–480, viewed 12 March 2023,
https://www.emerald.com/insight/content/doi/10.1108/07363760210444850/full/html

This article explores the effectiveness of infomercials as a form of advertisement and breaks down in detail the strategies and methods used to best sell a product. It examines product demonstrations and consumer interest depending on the type of product (skincare, fitness, etc.). It concludes that demographics provide little insight into the effectiveness of the infomercials. This article was useful for a multitude of reasons, mainly helping in solidifying the direction and the use of product demonstrations. Along with deciding the length and timing of presenting my product.

Lewis, James R. (2001), Who Serves Satan? A Demographic and Ideological Profile, Marburg Journal of Religion, vol. 6, no. 2, pp. 1-25, viewed, 13 March 2023,
https://archiv.ub.uni-marburg.de/ep/0004/article/view/3748

This "research paper" discloses the ideological demographic to serve the devil. Going into extensive detail about, marital status, Geographical location, education, employment, Political Affiliation, Religious Heritage, and age. Suffice it to say there is an abundance of information to dispose of, and the conclusion of the demographic is too narrow to be applied to my product. Although seemingly out of pocket, this paper helps to understand the occult side of the audience, as my product is originally inspired by H.P. Lovecraft and other demonic-based fiction, and understanding which group of people would be most persuaded is key in developing this concept.

Search Engine Watch. (2009), 7 Marketing Lessons from the Late, Great Pitchman Billy Mays, viewed 15 March 2023, https://www.searchenginewatch.com/2009/07/01/7-marketing-lessons-from-the-late-great-pitchman-billy-mays/.

This article helps to break down infamous informercial salesman, Billy Mays and his approach to selling his products through his ads. It reports on 7 major steps that Billy Mays always took. This resource is helpful to me to help get the authentic perspective of my infomercial, showing all the steps in making it more professional and of high quality.

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1.       A sponge that allows the user to eat spilled drinks.

2.       A gardening trawl similar to a multitool knife

3.       A company that 3D prints skeletons.

4.       Cigarettes that help break nicotine addiction.

5.       An app that calls you in awkward social situations.

6.       An online plant nursey.

7.       A pet cloning company.

8.       Police tracking app to show where the closet officer is to you.

9.       Hire a friend app.

10.   A new video game.

11.   A variety of cleaning products in the style of billy mays.

12.   Products made out of the bones of animals.

13.   A really, really big hat.

14.   A wide arrange of medicine that allows the user to feel certain emotions.

15.   An app that helps people better understand others emotions.

16.   An advertisement for a new fictional show.

17.   A pill that allows you to perceive things you normally can’t.

18.   An ad for a menthol cry stick

19.   A home installment that adds handy hands around your house.

20.   A fictional joke-writing app.

21.   Website that allows you to design your own clothes.

22.   The obelisk

23.   Fungal growing kit.

24.   An online plant growing class.

25.   An arson anonymous meeting

26.   A gnome-selling business.

27.   Cat adoption clinic.

28.   Informative piece on mining.

29.   Black fire.
30.  A necromancy product
31.  A spiritual community
32. A on-the-go hair straightener.
33. An in-flight advertisement
34. A space tour
35. An eldrich horror hell hole
36. grafting limbs onto other people
37. controlling others' limbs
38. do humans have free will
39. Awareness of LGBTQIA+ issues
40. A bottomless bag.
41. A virtual reality game
42. Furniture which can be rearranged with a tablet
43. Cat translator
44. A machine that changes any currency to any other currency
45. A pet Cthulhu
46. Eldrich horror hell holes that give you what you desire in exchange for your soul
47. An item that can turn you into an object
48. A robotic helper
49. An application that helps you write jokes
50. 3D pictures
51. raising awareness of Solar panel roads.
52. Home wind turbines
53. The ability to "block" people in real life
54. A small bee-keeping set to raise bees and get your own honey
55. A promotional video for a band called the 'Grey Goblins'
56. Pillows that always stay that level of coolness that everyone likes
57. A never-ending candle
58. A legal contract in which someone can literally sell their soul.
59. A lighter that you can change the colour of the flame.
60. A cactus that allows you to distroy anything you throw into it.
61. An algorithm that makes a holiday based on what you like
62. An algorithm that suggests new hobbies based on your old ones.
63. A device that records your personality and uploads, so a version of you never dies.
64. build your own car website.
65. An interactive map that shows real-time updates
66. A traveling agency that ships people in comfortable boxes instead of planes
67. A website that helps people get better at socializing
68. A product that allows you to wipe certain memories
69. An eraser that can erase anything
70. An in-body thermostat that allows you to control your body temperature
71.  A device that helps unlock any lock
72. A device that allows you to swing like spiderman
73. A window that can change the scenery it displays.
74. Phone case with propellers that can suspend it in the air
75. portable walls that can divide rooms or make mazes.
76. Walls that can change colour
77. An application that makes you the star of a generated movie
78. Glasses that have an overlay
79. An awareness campaign for BPD
80. A house operating system that has an AI that controls the house.

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Recording my initial thoughts and feelings, about this assignment I’m both excited and a slightly, apprehensive. I’m already brimming with many ideas, but I’m struggling to find one that piques my interest and would hold my attention. I’m defiantly leaning more towards creating a product apposed to promoting a message. I’ve always wanted to create a product, and now I’ve been presented with the opportunity. The difficult part as stated before is coming up with an idea that I can really get behind. I most likely will present it in the same way as an infomercial as those have always intrigued me how someone tries to sell a product in such a short window of time.

On the idea of a concept to promote I’m not typically associated with any group or way of thinking. The best way I believe to go about this is to list all the things I’m either passionate about or that make me up as a person. The major concepts I’ve had are either pushing the idea of people getting into urban farming or gardening or representation of the LGBTQIA+ community. The gardening idea would give me an excuse to brag about my green thumb, but honestly that’s more of a hobby than a message. I could help to promote cooking as my father is a chef, and I could use that resource but it doesn’t exactly jump out to me as a catchy idea. Nevertheless I will list out a total of 80 ideas and see from there which one clicks with me.