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once he eats the bar he becomes better in fitness and physicality

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mental battle is shown here

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fades out into packshot with angel next to the product jumping and with the woman eating her kitchen in the back ground with the slogon "Savourists , The Snack to Relax."

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the words become more emphasised more and more and her hands wavers between the two , the screen shakes and the re is suspenseful music it all halts as she picks the chrunchits. immediately the devil dissappears in like a puff

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then teenagers perespective then takes the full frame as you can see

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as all three perspectives are on screen the most important shot is the bite of the first crisp
close up shots of the first reaction (dramatized to give off effect that its delicious)

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low key dim lighting until Chrunchits are opened when there is a bright glowing effect

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voiceover throughout whole advert explaining the characters thought process as they go downstairs
the voice over will also slip in "vegan, high protein, low sugar"

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when they open the cupboard all three perspectives come up and it like they are opening a treasure chest.

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perspectives of 3 people going downstairs to go and get a snack :young woman
: teenager
: normal adult male

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it cuts to the pack shot with people in the background out of focus with the slogan "Savourists... Everyones favourite bar

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suspenseful music as hes on the treadmill
close up of him exhausted and sweat dripping down his face

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target audience is mainly young socially conscious middle class women so that who we will have play in our advert

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the young man takes the bar eats it and starts working hard at the gym again he learns that the bar is also tasty.

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the gym Gower shows him the Savourists bar and starts to explain it." you didn't even look this bar is gluten free and low sugar and high in fiber enough to replenish you and help you reach higher levels!

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he walks up to the man and says "hey dude take this." the young man pushes his hand away  without even looking up and says i don't eat that type of  unhealthy food!"

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set in the gym a young black adult comes off a treadmill very tired and exhausted. a another gym user sees this and empahsises

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angel and devil have to be edited in post
suspenseful music to build to the bite
close up shots of and angel getting excited

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" look at this vegan... gluten free... high in fiber" the devil says to eat the crisps and starts talking about how sugary and salty it is. the angel then dis agrees saying "chrunchits is better its healthy and tasty." the woman can then hear in her head churnchits or chrisps over and over and over

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as she decides the devil and angel appear on her shoulder. the angel gets very excited and starts to name all the positives of the Savourists chrunchit

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a young woman comes back home after work and just wants a snack and plops all her stuff down and opens her cupboard and sees the crisps and a Savourists chrunchits  next two each other.