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The First rule is conflict, This movie shows a terrorist group taking over The white House and taking the president hostage. The video is connected to this due to it being a shooting and hostage situation the media can view live.

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The second rule is sex. This is a commercial that promotes condoms by using sex. This is to draw people into watching the commercial to try their product.

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Trojan Bareskin Condoms | Avalanche Commercial

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This is the third rule. this tv show follows people's strange additions or hobbies. It draws people in due to how cringe-worthy it is and how odd people can be.

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The final rule. This is a tragic song about how he is in pain of self-harm and drug addiction. This draws people due to how it makes them feel and how people hurt without people even knowing until its to late.