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Found in 1946 by Christian Dior. First collection, 'New Look' 1947.

Christian Dior designer and creative director.

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Prioritises small capsule collection, first, on the website e.g. Dior alps and trainers, keeping on trend with the modern person, using visuals and videos to display use of the products.

Further down on the website the couture side to the brand and fashion show is revealed.

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Dior's Instagram reveals a modern, yet chic theme. Representing old money and class with female empowerment styled photos. This shows their advocacy for femininity and power.

The colour palette follows the basic yet impactful themes shown through Dior's history.

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Jonathan Anderson came to be creative director for Dior in June 2025.

He has so far influenced the brand by stating "colour has to stand out' because of his Northern Irish background, very grey and rainy. In a green and grey landscape colour stands out which is what he wants the brand to do.

This goes against Dior's more subtle, iconic blues, greys and neutral tones.

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Jonathan Anderson is Showing His First Dior Womenswear Collection Today—Follow Along With Vogue Editors Here  Vogue

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sauvage

saddle bag

b23 sneakers

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Business of Fashion article, highlights new venture for Dior. 8th August 20205

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The Runway Rundown Jonathan Anderson Opens New Chapter At Dior