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SOCIAL MEDIA MANAGER - BERLIN, VEECOLLECTIVE

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SOCIAL MEDIA MANAGER - BERLIN, VEECOLLECTIVE

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▪ Conducting research on current benchmark trends and audience preferences

▪ Create and implement social media strategy to align with business goals

▪ Generate, edit, publish and share engaging content on a daily base

▪ For a proper community management you will communicate with followers, respond to queries in a timely manner and monitor customer reviews

▪ Overseeing the design and tone of voice of the social media accounts in consultation with our art direction and marketing team

▪ Set specific objectives and reports on ROI

▪ Monitor SEO and web traffic metrics

▪ Suggest and implement new features to develop brand awareness, like promotions and competitions

▪ Stay up-to-date with current technologies and trends in social media, design tools and applications

▪ Collaborate with other teams, like brand, marketing, sales and customer service to ensure brand consistency

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We are looking for a talented and ambitious Social Media Manager to take responsibility for our social media channels.

​​VeeCollective is the fastest-growing premium bag brand from Germany. We produce unique products with ambitious goals. We sell our 100% recycled, feather-light, and versatile bags worldwide in luxury department stores, exclusive boutiques, and concept stores, through our own online shop, and at our flagship store in Berlin Mitte. Our small, international, and dedicated team shares a passion for our iconic bags, which offer customers a unique product in the Everyday Handbag segment.

We are looking for a talented and hungry Social Media Manager to manage our social media channels. You will be responsible for creating aspirational and desirable text, photo and video content, monitoring our channels properly and keep an active and lively exchange with our community. The analysis and evaluation of the channels will also be an important basis for strengthening the brand and driving it forward with a range of new and suitable ideas. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities:
▪ Conducting research on current benchmark trends and audience preferences

▪ Create and implement social media strategy to align with business goals

▪ Generate, edit, publish and share engaging content on a daily base

▪ For a proper community management you will communicate with followers, respond to queries in a timely manner and monitor customer reviews

▪ Overseeing the design and tone of voice of the social media accounts in consultation with our art direction and marketing team

▪ Set specific objectives and reports on ROI

▪ Monitor SEO and web traffic metrics

▪ Suggest and implement new features to develop brand awareness, like promotions and competitions

▪ Stay up-to-date with current technologies and trends in social media, design tools and applications

▪ Collaborate with other teams, like brand, marketing, sales and customer service to ensure brand consistency
Job Requirements:
▪ Proven work experience as a Social Media Manager in an international environment and knowledge of the whole social media landscape

▪ Hands on experience in desirable content creation and accurate management

▪ Excellent copywriting skills

▪ Ability to deliver creative content (text, image and video), conceptual support will be provided by our Art Director

▪ Conceptional mindset to create a consistent story for our brand

▪ Solid knowledge of SEO, keyword research and Google Analytics

▪ Knowledge of online marketing channels

▪ Familiarity with web design

▪ Excellent communication skills

▪ Efficient high sense of urgency and able to work well under pressure

▪ Analytical mindset

▪ Degree in marketing or relevant field

▪ English native speaker is a must, German optional

▪ Please send us your CV and tell us your salary expectations

We are an employer that promotes equal opportunities and does not discriminate against applicants based on gender, nationality, ethnicity, social background, disability, religion, age, or sexual orientation.

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SOCIAL MEDIA MANAGER - Berlin (DE) job with VeeCollective | 253879

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Social Media Manager We are looking for a talented and ambitious Social Media Manager to take responsibility for our social media channels. ​​VeeC...

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Social Media Manager - Manchester, Greater Manchester job with Adanola | 252289

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Our Social Media Manager will lead, execute, and optimise the strategic and creative direction across all Adanola's organic social channels.

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Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Join a vibrant, world-class team at Ralph Lauren. The role of video, content, and dynamic experiences on Facebook, YouTube, Instagram, Twitter, Snapchat, Pinterest, and TikTok are ever-changing, and to keep up we must dedicate equal time to the HOW and the WHAT. To best develop our Ralph Lauren social presence to its best-in-class use and continue to evolve it to meet new business and industry needs. The primary objective of the role will be to support the Global Social team, in project management, administration, and delivery of campaigns from brief to publishing. You will also learn and support strategic thinking and insights-led publishing for our social platforms, in partnership with a dynamic digital team. Success in the role will come from developing strong communication and organizational skills, supporting the team within an extremely fast-paced environment, and operationalizing all social media campaigns and publishing.
Essential Duties & Responsibilities
* Support a storytelling & publishing cadence to achieve audience growth for key strategic initiatives across owned, earned, paid, and shared channels.
* Brief and publish social content for Collection, Purple Label and Lauren across all social platforms.
* Cultivate content marketing strategies targeted at driving audience acquisition and engagement, and building brand awareness.
* Leverage insights on user behavior and user journeys to inform the content strategy roadmap
* Oversee quality control, brand elevation and final production of digital content with the regional teams.
* Optimize content efforts to achieve KPIs; collect results, analyze performance, develop key actions, which will drive future strategies and executions.
* Align efforts across platforms to a guidelines and standards to create consistencies across RL owned and social channels.
* Optimize the global omni-channel experience by ensuring consistency between regions, stores and online.
Experience, Skills & Knowledge
* Ability to build productive relationships with key partners to provide influence and ensure profitable action is taken to improve customer experiences.
* Digital curiosity and passion to learn new, rapidly evolving platforms.
* Ability to partner effectively with a variety of stakeholders at different levels.
* Strong attention to detail with exemplary analytical capabilities.
* Ability, willingness and passion for serving as our customers' advocate.
* Understanding of and interest in business financials, ROI & profitability.
* Demonstrate critical thinking skills with an ability to make decisions for the business.
* Team-player; ability to work with all business divisions in a proactive manner while driving results.
* Adapts easily to changing situations and demonstrates flexibility in juggling priorities.

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Social Marketing & Content Strategy Assistant - New York, New York, United States job with Ralph Lauren | 252599

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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: a...

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Solid knowledge of SEO, keyword research and Google Analytics

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Solid knowledge of SEO, keyword research and Google Analytics

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You live and breathe Social Media – it is a true passion, not a job.

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You live and breathe Social Media – it is a true passion, not a job.

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You have comprehensive experience of Google Analytics and Meta Insights and good analytical and numerical skills.

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You have comprehensive experience of Google Analytics and Meta Insights and good analytical and numerical skills.

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Digital curiosity and passion to learn new, rapidly evolving platforms.

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Digital curiosity and passion to learn new, rapidly evolving platforms.

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Understanding of and interest in business financials, ROI & profitability.

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Understanding of and interest in business financials, ROI & profitability.

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Team-player; ability to work with all business divisions in a proactive manner while driving results.

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Team-player; ability to work with all business divisions in a proactive manner while driving results.

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SOCIAL MEDIA MANAGER - MANCHESTER, ADANOLA

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SOCIAL MEDIA MANAGER - MANCHESTER, ADANOLA

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Be the strategic lead across all organic social media channels: Instagram, TikTok & YouTube.

Set clear and ambitious, channel specific KPIs that measure performance and provide insight to optimise future performance.

Create trend reports to inform decision making around social media content developments.

Work collaboratively with the content team to balance best practice, data lead findings, and creativity to drive strong social metrics from both planned and reactive social content.

Take responsibility for maintaining a unified brand message, image, and tone of voice between social media and all other communication channels.

Work holistically with peers to align marketing communications. Stay on the pulse of social industry developments.

Identify future opportunities to develop Adanola’s social media strategy and create compelling business cases to do so.

Embody the Adanola people-first culture by ‘being the manager that you would like to have’ for your direct report.

Align your reports personal KPIs and development path to that of the team and the business.

Set specific but ambitious personal KPIs to get the most out of your direct report for their personal growth as well as the teams and business’ growth.

Hold your team accountable for delivering on their KPIs, but always with the brand values and guidelines at the heart of their decisions.

Develop the quality of line management within the Creative department (beyond just your own) through feedback, training, and proper development plans.

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SOCIAL MEDIA, CONTENT STRATEGY ASSISTANT - NEW YORK RALPH LAUREN

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SOCIAL MEDIA, CONTENT STRATEGY ASSISTANT - NEW YORK RALPH LAUREN

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The primary objective of the role will be to support the Global Social team, in project management, administration, and delivery of campaigns from brief to publishing

learn and support strategic thinking and insights-led publishing for our social platforms, in partnership with a dynamic digital team.
• Support a storytelling & publishing cadence to achieve audience growth for key strategic initiatives across owned, earned, paid, and shared channels.
• Brief and publish social content for Collection, Purple Label and Lauren across all social platforms.
• Cultivate content marketing strategies targeted at driving audience acquisition and engagement, and building brand awareness.
• Leverage insights on user behavior and user journeys to inform the content strategy roadmap
• Oversee quality control, brand elevation and final production of digital content with the regional teams.
• Optimize content efforts to achieve KPIs; collect results, analyze performance, develop key actions, which will drive future strategies and executions.
• Align efforts across platforms to a guidelines and standards to create consistencies across RL owned and social channels.
• Optimize the global omni-channel experience by ensuring consistency between regions, stores and online.

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Join us on Wednesday, October 25 at 4:00pm BST / 11:00am EDT for our next BoF Professional Masterclass based on our case study Inside Beauty's Biggest Disruptor. Hosted by BoF's Beauty Editor Priya Rao, in conversation with E.l.f's chief executive Tarang Amin, they will unpack how the upstart-turned-industry juggernaut brought its growth ambitions to life.

To prepare for the upcoming webinar:

If you don't already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:
- Get Zoom for your Android device here

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BoF Masterclass | Inside Beauty's Biggest Disruptor

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Join us for a BoF Professional Masterclass that explores the topic in our Case Study, "Inside Beauty's Biggest Disruptor."

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Our member exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing. From digital to data, strategy to customer experience.

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Digital Marketing Internship Programme 2023

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Join the Digital Marketing Internship Programme, a free 3-day virtual training programme for junior, mid-level and aspiring marketers.

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Online Marketing Courses - Training & Certificates - FutureLearn

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Discover the basics of marketing and explore topics like analytics, customer behaviour and branding. Start learning today with leading universities and institutions.

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Digital Marketing Strategy Masterclass | Training course | CIM

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Take your skills and knowledge to the next level. The course will cover a step-by-step process to give you the knowledge to build a digital marketing strategy.

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Social and Influencer Masterclass

"The Masterclassing sessions help me keep my edge in the ever changing digital landscape. The speakers and roundtables are great and I always leave with a new idea and some inspiration."
Jennifer Day, Senior Search and Engagement Lead

"The Masterclassing sessions help me keep my edge in the ever changing digital landscape. The speakers and roundtables are great and I always leave with a new idea and some inspiration."
Jennifer Day, Senior Search and Engagement Lead

"It was a great event as always and I have to admit that it was the first 'event-turned-digital' that really preserved the spirit of the actual live event. It felt like the real thing, so kudos to your whole team!"
Meister Cody, Chief Marketing Officer

"Masterclassing's virtual events have been one of the saving graces of lockdown, to keep me feeling connected to other businesses and people in my profession. Having the chance to learn and exchange insights has been invaluable."
Eaglemoss, Brand Manager

"Great local speakers and very useful information!"
Lululemon, Paid Search Marketing Lead

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Ready to supercharge your digital marketing? See our full list of virtual and in-person events.

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The Marketing Millennials | Daniel Murray

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would love to work for lounge one day if they ever opened up offices in Manchester!

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Luxe Collective Fashion | 4,440 followers on LinkedIn. Pre Loved Luxury Disruptors. | Luxe Collective is a disruptor in the pre loved luxury industry. With a social media following of over 2.2M across TikTok, Instagram & YouTube - they are the go to place for fashion content and pre loved luxury fashion. If you're looking to buy or sell, Luxe Collective makes it simple as it can be.

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worked for Luxe Collective after dropping out of University, proves anything is possible and now is self employed doing tiktoks on the fashion industry.

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TAKE ACTION

Anyone, anywhere should be able to find out how, where, by whom and at what social and environmental costs their clothes are made. This requires greater transparency across fashion's global value chain.

So, our call to you is this - do not use this Index to inform your shopping choices but rather use these findings to inform your activism.

We urge readers to use these findings to speak up and challenge the big profitable brands and retailers on their claims, urging them to be more accountable and prove that they're making changes in reality and not just on paper.

For citizens, this means calling on:

European policymakers to legislate on living wages. Through the Good Clothes, Fair Pay campaign, we collected hundreds of thousands of signatures calling on the European Parliament to introduce living wage legislation for garment workers worldwide - stay tuned for future campaign updates!

Major brands and retailers to be more transparent on all the issues included in the Fashion Transparency Index - get in touch with brands and ask them #WhoMadeMyClothes?, #WhoMadeMyFabric? and #WhatsInMyClothes?

Policymakers, using our postcard template, to create legislation that holds big brands accountable for human rights and environmental impacts across the entire value chain.

Shareholders and investors to use their power to influence big brands to be more transparent and do better for the planet and the people who make our clothes, including making investment decisions on the basis of how transparent companies are or are not.

Civil society, such as trade unions and NGOs, to ensure that brands' policies and practices translate into positive outcomes in the places where clothes are made.

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FASHION TRANSPARENCY INDEX 2023 : Fashion Revolution

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We love fashion, but we don't want our clothes to come at the cost of people or our planet.

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lighthearted informative videos on brands that greenwash, mot videos incorporate baking/cooking while stating facts, makes it informative, while fun

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The Fashion+ Greenwashing Awards 2023 🏆 It’s been… a year.  #greenwashing #sustainablefashion #sustainability #climatecrisis #globalwarming #skims #fossilfuels #free #🍉 #free🍉

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@venetialamanna
The Fashion+ Greenwashing Awards 2023 🏆 It’s been… a year. #greenwashing #sustainablefashion #sustainability #climatecrisis #globalwarming #skims #fossilfuels #free #🍉 #free🍉
♬ original sound - Venetia La Manna 🍉

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gives quick information on sustainable fashion/fast fashion

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gives quick information about fashion history and news, while making it entertaining. used to work for Luxe Collective so has inside knowledge

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gives an insight into how the fashion industry is changing and an inspiration of making fashion out of anything, such a loom bands!

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dislike using an 'influencer' but Alix has literally changed the game on Tiktok when it comes to marketing, she is able to market literally anything to her followers without them noticing!

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View Alix Earle’s profile on LinkedIn, the world’s largest professional community. Alix has 3 jobs listed on their profile. See the complete profile on LinkedIn and discover Alix’s connections and jobs at similar companies.

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works for a really cool brand, in social media which I would love to do one day!

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I am a highly driven, creative, savvy for my age and tenacious would be a fair and… | Learn more about Daisy Reed’s work experience, education, connections & more by visiting their profile on LinkedIn

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a lot of the girls who work for SheerLuxe do not come from Fashion backgrounds/business backgrounds, it is really interesting to follow them and see how they got to where they are now. Especially after many of them follow more traditional university degrees.

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I identified my skills as SEO knowledge, social media skills, and communication skills.

My skills in SEO could however be improved, I feel as though I know a lot, however, when coming to do this work I did have to refresh my memory quite often. I believe SEO is a brilliant skill to have especially now that the internet is taking over when it comes to consumers. In hindsight, it's a skill I think I have nailed, but I could do with interacting with it more so it’s always fresh in my mind. However, it's small things like this I forget! Seeing it highlighted in the social media manager role for VeeCollective really reiterates that I should spend more time on this as it is a role I would like to do in the future, so SEO knowledge is very important to achieve that. Additionally, the same goes for social media. I feel like I say I have skills in social media as it’s within the generation I belong to, always on it. However, I wasn’t aware of how expensive social media is to use as a marketing tool until we went through it in a workshop, all the hidden costs associated! It was an eye-opener, and something I have since investigated more. Not only is this information useful for life after university, should I get a job within social media, but it is also useful for university assignments as I often suggest social media marketing as a cheap option for marketing when it simply is not! Although I wouldn’t consider knowing the costs associated with social media marketing a skill for the time being, it proves I don’t know as much as I claim to do. Another skill I identified for myself was communication. I feel like this is a skill have nailed due to my many years of working in hospitality, this helped with this project as I was paired with people I didn’t really know. I feel as though if I didn’t have this skill, I wouldn’t have contributed much within our group as I do think I can be rather shy when speaking to new people. In the end, I wasn’t scared to share my ideas and the people in my group were very welcoming to them too. I think I need to remember it was daunting for everyone to be paired with people they didn’t really know, and it wasn’t just me. A big skill I haven’t identified because I am terrible at is time management! I do it with every project, no matter how small or big and that is to leave it till the last minute. I will admit for this one, I started out strong, however with it running alongside FMP it did have to take a backseat for me to finish that one. This is something I seriously need to work on as it is vital when it comes to a job. However, with group work, it is more stressful as it is not just yourself you let down by being lazy, it's your group so I do feel like that helped from the start because I didn’t want to let anyone down.

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head of brand marketing at Refy!

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makes clothing from loombands!! started from finding some in her house in lockdown and has excelled from there!