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Digital footprint is the information that exists on the internet about your online activity. Examples of digital footprint are: posting on social media, subscribing to an online newsletter or leaving a review online.

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When applying for jobs, many employers use social media as an assessment for job suitability. People who post openly online about addiction issues, or their personal lives can less to less success in the job market.

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Having a bad reputation online can lead to loss of friends in real life. All online interactions are stored in third party softwares which can be accessed if you dig deep enough. For example, deleting an instagram post from your profile will not delete it from the internet, it will only delete it from your social media profile. This can damage friendships as your friends may find what you have previously done on the internet, which may hurt or offend the friend.

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Many people share their personal experiences and beliefs online, however this could go against their communities beliefs and put them to shame. It can be very damaging to both their reputation and make them feel as if they don't belong in the community anymore as they are judged for their opinions and beliefs.

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A bad digital footprint can lead to a bad reputation online and in real life. Posting something offending online on social media can shape how people think of you and damage your social life. Your digital footprint stays forever so your kids might even see it one day! Photos or videos on the internet stay forever which permanently affects your reputation.

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A teenager's digital footprint significantly influences their personal well-being. A bad digital footprint on social media can lead to cyberbullying, unrealistic comparisons, and a fear of missing out, contributing to anxiety and depression. It is essential for adults to encourage real life communication in teenagers to help upkeep positive mental health.

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Each time we interact with something on social media, whether it is liking a post, commenting, posting photos or videos, following people etc, it is stored in a database. This information is permanent which means that depending on what you do your privacy and security can become very vulnerable.