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In seperate posts you will add the following:

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3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

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In seperate posts you will add the following:

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3. Brand Identity & Story

4. Team Culture & Values

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6. Merch & Apparel

7. Social Media & Marketing

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In seperate posts you will add the following:

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4. Team Culture & Values

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6. Merch & Apparel

7. Social Media & Marketing

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In seperate posts you will add the following:

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3. Brand Identity & Story

4. Team Culture & Values

5. Major Sponsors

6. Merch & Apparel

7. Social Media & Marketing

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2017

Team Envy (now OpTic Gaming) – Founded by Mike Rufail

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Dallas Fuel is one of the original Overwatch League (OWL) teams and represents Dallas, Texas.

The team's name, "Fuel," is inspired by Texas' energy industry and symbolizes power, intensity, and resilience in competition.

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Teamwork & Collaboration: Strong emphasis on working together as a cohesive unit.

Resilience & Overcoming Challenges: Focus on mental toughness and perseverance, overcoming early struggles.

Passion & Dedication: Deep commitment to the game, fans, and representing Dallas.

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Jack Link’s

Envy Gaming

GameStop

Corsair

Republic of Gamers (ROG)

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Jerseys, hoodies, hats, and accessories.

They often release limited-edition gear and collaborations with brands like Champion and Overwatch League official merch.

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Active on Twitter, Instagram, YouTube, and TikTok to engage with fans.

Uses livestreams, highlight reels, and behind-the-scenes content to connect with their audience.

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2000

Team Liquid was acquired by aXiomatic Gaming, an investment group that includes high-profile names such as NBA legend Magic Johnson and Ted Leonsis, owner of the Washington Capitals and Washington Wizards.

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Team Liquid has built a reputation as a professional, strategic, and elite esports organization. Unlike some teams that focus on entertainment and content, Liquid is known for its analytical approach, structured team management, and dedication to competitive excellence.

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✔ Competitive Excellence – A top-tier organization in multiple games.
✔ Innovation & Analysis – Uses data-driven strategies and coaching.
✔ Global Influence – A multi-regional presence with players from around the world.
✔ Professionalism & Legacy – One of the longest-standing organizations in esports.

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Founded in 2004,Sam Mathews and Anne Mathews

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Alienware – Provides high-performance gaming PCs for Liquid’s training facilities.

Honda – The official automotive sponsor of Team Liquid.

Monster Energy – A major sponsor, providing support for tournaments and content.

Marvel Entertainment – A unique partnership that led to Team Liquid x Marvel crossover jerseys and merchandise.

Twitch – One of the organization's longest-standing partners

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2. Founded in 2017 by Ryan Musselman

3. Optic Gaming was based around the comunity, and passion for gaming. Unlike other teams that focus solely on performance, they prioritize fan engagement and storytelling

4. Community, Loyalty, Passion for Gaming, Personality, and content

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Team Liquid has one of the most successful esports apparel lines, blending performance gear with stylish streetwear designs. Their merchandise includes:
👕 Pro Jerseys – Featuring their iconic blue, white, and gold color scheme.
🧥 Streetwear Collabs – Including limited-edition crossovers with Marvel.
🎒 Liquid Apparel Line – High-quality gaming lifestyle clothing.
🖱️ Gaming Accessories – Including custom Team Liquid mousepads, keyboards, and other peripheral

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Team Liquid takes a professional and innovative approach to marketing, utilizing high-quality content, player documentaries, and social media storytelling to engage fans.

Their content strategy includes:
🎥 Liquid+ Membership Program – A loyalty system that rewards fans for engaging with the brand.
📹 Behind-the-Scenes Videos – Showing the training, lifestyle, and journeys of their players.
📣 Live Tournament Updates – Keeping fans engaged during competitions.
💡 Educational Content – Featuring game analysis and pro player tips.

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. Founded in 2013 by Carlos “ocelote” Rodríguez

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2015

Founded by Johan sundstein

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OG was founded in 2015 by Johan “N0tail” Sundstein and a group of veteran players who wanted to create a team that prioritized trust, friendship, and innovation. At the time, they were considered underdogs compared to more established organizations.

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OG Esports is one of the most iconic organizations in competitive gaming, best known for its historic success in Dota 2. The team went from being an underdog squad to becoming back-to-back The International (TI) champions, a feat never before accomplished in the game’s history. OG’s journey is a story of resilience, teamwork, and innovation, making them one of the most beloved brands in esports today.

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G2 Esports has a unique brand identity that stands out in the esports world. Known for being bold, cocky, and charismatic, G2 Esports embraces a fearless approach to both competition and branding.

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The team went from being an underdog squad to becoming back-to-back The International (TI) champions, a feat never before accomplished in the game’s history. OG’s journey is a story of resilience, teamwork, and innovation, making them one of the most beloved brands in esports today.

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OG Esports stands for:
✔ Resilience – They never give up, no matter the odds.
✔ Innovation – They create new strategies that change the game.
✔ Loyalty & Friendship – The organization values team chemistry and long-term relationships.
✔ Fan Engagement – OG stays closely connected with their fans, sharing inside stories and experiences.

# data[].attributes.body
OG Esports stands for:

✔ Resilience – They never give up, no matter the odds.

✔ Innovation – They create new strategies that change the game.

✔ Loyalty & Friendship – The organization values team chemistry and long-term relationships.

✔ Fan Engagement – OG stays closely connected with their fans, sharing inside stories and experiences.

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5. Monster Energy, SCUF Gaming, Jack Link’s, Razer, Champion & Mitchell & Ness

6. Jerseys & Hoodies – Representing "The Green Wall" in every competition.
Streetwear Collaborations – Partnering with Champion and other brands.
Gaming Gear – Custom OpTic-themed peripherals and accessories.
Hats & Snapbacks – A signature part of OpTic’s identity

7. Uses YouTube, Twitter, Twitch, and TikTok and uploads Daily Vlogs & Documentaries, OpTic Podcasts, Hype Videos & Championship Recaps, and Community Engagement.

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Red Bull SteelSeries

BMW

Secretlab

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"OG Army" or simply "The OG Family."

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Official Jerseys – Featuring their signature navy blue and white color scheme.
🧢 Hats & Hoodies – Popular among fans, often sold at tournaments.
🎮 Limited-Edition Collaborations – OG has partnered with brands like Red Bull for special apparel lines.
💻 Gaming Gear – Custom OG-themed peripherals in collaboration with SteelSeries

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Founded: 2013

Founders: Fabien "Neo" Devide & Nicolas Maurer

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Red Bull

SteelSeries

Secretlab

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Elite Competition – G2’s players are driven by the pursuit of victory.

Charismatic Content Creators – G2’s players are often the face of esports entertainment, creating humorous, personal content that showcases their personalities.

Fearless Attitude – G2 thrives on being confident, even when others doubt them.

Community Engagement – Fans of G2 are treated as part of the organization’s family. G2 frequently engages with their audience on social media and produces fan-centric content.

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"G2ARMY"

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📽️ Behind-the-scenes videos – Giving fans insight into the team’s journey.
🎤 Podcasts & Player Interviews – Where players talk about their experiences.
📣 Hype Videos & Memes – Keeping fans entertained and engaged.
🎮 Live Streams & Q&A Sessions – Interacting with their community directly.

# data[].attributes.body
Official Jerseys – Featuring their signature navy blue and white color scheme.

🧢 Hats & Hoodies – Popular among fans, often sold at tournaments.

🎮 Limited-Edition Collaborations – OG has partnered with brands like Red Bull for special apparel lines.

💻 Gaming Gear – Custom OG-themed peripherals in collaboration with SteelSeries.

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Fnatic's League of Legends team competes in the League of Legends EMEA Championship and is one of the most successful organisations in the league.

# data[].attributes.body
Adidas

Motorola

Red Bull

SteelSeries

HyperX

Asus ROG

# data[].attributes.body
📽️ Behind-the-scenes videos – Giving fans insight into the team’s journey.

🎤 Podcasts & Player Interviews – Where players talk about their experiences.

📣 Hype Videos & Memes – Keeping fans entertained and engaged.

🎮 Live Streams & Q&A Sessions – Interacting with their community directly.

# data[].attributes.body
G2 jerseys, streetwear, gaming accessories, and fan apparel.

Their merchandise reflects the team’s dynamic identity, combining performance with style, catering to the modern esports fan.

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G2 Esports has an exceptional presence on social media and uses creative content to engage with their fans, such as behind-the-scenes content, gameplay highlights, and creative campaigns.

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Logo & Colors

Logo: The Team Vitality logo features a stylized hornet/bee with angular wings forming a V shape.

Colors: Black, white, and yellow – reflecting energy, intensity, and excellence.

Brand Philosophy

Team Vitality is built on the idea of innovation, performance, and community engagement. The organization represents French esports on the global stage, with a focus on pushing boundaries and achieving top-tier results.

Slogan/Motto

"V for Victory" – a representation of their logo and winning mindset.

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2017

Founded by Matthew "Nadeshot" Haag

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NRG is all about high energy, entertainment, and innovation. Their brand is built on a blend of competition and content creation, allowing them to engage with fans beyond just esports tournaments.

the brand is known for bold branding, content creations and also social media dominance.

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Core Values:

Excellence – Striving for peak performance in every competition.

Innovation – Investing in tech, facilities, and player development.

Passion – Bringing energy and commitment to every match.

Community Engagement – Actively engaging with fans through events, content, and social media.

Training & Infrastructure:

Team Vitality operates one of the best esports training facilities in Europe, the V.Hive in Paris, and collaborates with top-tier performance experts.

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The Liquid Family

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100 Thieves' identity is rooted in a desire to bridge the gap between esports and lifestyle culture. The organization focuses on producing high-quality content, competing at the highest level, and creating products that appeal to gamers and non-gamers alike. 100 Thieves’ brand story is built on being a fearless innovator in both gaming and lifestyle branding.

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Faze

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Team Vitality has secured major global sponsors that support its operations, including:

Adidas (official apparel partner)

Tezos (blockchain & NFT partner)

Chupa Chups (snack and beverage partner)

Samsung Odyssey (gaming monitors)

Shark (hardware & lifestyle products)

Secretlab (gaming chairs)

Corsair (gaming peripherals)

These sponsors enable Team Vitality to maintain its elite training programs, facilities, and international presence.

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Excellence in Competition

Cultural Impact: They are not just an esports organization, but a lifestyle brand that inspires both gamers and non-gamers alike.

Creativity and Content: Content creation plays a major role in 100 Thieves’ success. The team produces entertainment-focused content, offering fans behind-the-scenes access to the players' lives, training, and competitions.

Community – 100 Thieves has a close-knit and loyal fanbase, often referred to as the 100

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2010

started as a small sniping team in Call of Duty,

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Team Vitality’s merchandise line is one of the most stylish in esports, thanks to its partnership with Adidas.

Popular Merch Items:

Official Jerseys (worn during tournaments)

Hoodies & T-shirts

Snapbacks & Beanies

Gaming Gear (Mousepads, Keyboards, etc.)

Limited-Edition Collabs (such as Adidas sneakers)

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100 Theves Family

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their focus on being both athletes and entertainers. FaZe appeals to fans who not only love esports but also crave a deeper connection with their favorite content creators.

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Ralph Lauren

Beats by Dre

Cash App

HyperX

Red Bull

StockX

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Team Vitality is active across all major platforms, engaging with millions of fans worldwide:

Twitter (X): @TeamVitality

Instagram: @teamvitality

YouTube: Team Vitality (high-quality content, vlogs, interviews, and highlights)

TikTok: (@teamvitality) (fun clips, challenges, and behind-the-scenes content)

Facebook & LinkedIn: Used for professional partnerships and brand-building.

Marketing Strategy:

Team Vitality focuses on:

High-Quality Content – Behind-the-scenes videos, match highlights, and storytelling.

Influencer Collaborations – Working with esports stars and gaming influencers.

Brand Partnerships – Collaborating with Adidas, Tezos, and other global brands.

Live Events & Fan Engagement – Hosting community meet-ups, signing events, and esports watch parties.

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One of the most notable aspects of 100 Thieves is their fashion-forward approach to esports merchandise. The organization blends premium esports apparel with luxury streetwear, creating items that appeal to both gamers and fashion enthusiasts

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They focus on building strong connections between their players, influencers, and fans.

FaZe continues to break boundaries in how esports teams interact with their audience and push content creation and that is what they hope to achieve overall.

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100 Thieves’ social media strategy is heavily focused on content creation and fan engagement. The team’s marketing efforts include a mix of competitive highlights, lifestyle content, and exclusive product drops

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"FaZe Family."

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NRG Esports values teamwork, respect, hard work, innovation, and fun. They want players to work together, be nice to each other, keep improving, try new things, and enjoy the game.

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NRG fans don’t really have a special name just "NRG fans" or "NRG gang" sometimes.

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NRG's big sponsors, Hot Pockets, Roccat, Turtle Beach, Kick, and sometimes OpTic.

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2. The Silver Snipers team was founded in 2018 by SteelSeries, a global leader in gaming peripherals. The team was formed with a unique and bold vision: to create an esports team comprised of older players.

3.The Silver Snipers have become an iconic representation of inclusivity and the power of gaming at any age. The team’s identity revolves around breaking stereotypes and proving that age is no barrier to esports excellence.

4.The values of the Silver Snipers emphasize:

Respect: Respect for each other’s skills, experience, and passion for gaming.

Mentorship: With years of experience, the team members not only play but also mentor one another, sharing insights on both strategy and life.

Community: Building a welcoming and inclusive gaming community where all players, regardless of age, can feel empowered.

Growth: Continuously learning, improving, and adapting to new gaming trends and strategies.

Fun: Above all, the Silver Snipers believe in enjoying the game and fostering a healthy competitive spirit.

5. SteelSeries,Elgiganten and Klarna:

6. The Silver Snipers have a growing line of official merchandise and apparel, which includes branded t-shirts, hoodies, caps, and more.

7. The Silver Snipers have a strong presence across social media platforms like Twitter, Instagram, Facebook, and YouTube.

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Innovation & Intelligence – Always pushing the boundaries of strategy and gameplay.

⚔️ Elite Competition – A history of championships and global success.

🎯 Precision & Professionalism – Focused on performance and analytics.

👀 The Dark Aesthetic – Their navy blue and black color scheme reflects a calculated, no-nonsense approach

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NRG sells merch like hoodies, jerseys, and tees on their official store. Check their site or drops for the latest gear.

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NRG is big on YouTube, Twitter, TikTok, and Twitch, posting hype videos, memes, and team updates to keep fans engaged.

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Founded on May 30 2015 The team has amassed a significant following on YouTube, boasting over 8.51 million subscribers and more than 1.18 billion total video views. Notable members include FaZe Rug, FaZe Banks, and FaZe Apex, who have all contributed to the group's widespread popularity and influence in the gaming community.

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Team Culture & Values

✔ Winning Through Strategy – Data-driven and analytical approach to competition.
✔ Development of New Talent – Committed to scouting and nurturing rising stars.
✔ Resilience & Adaptation – Continually evolving to stay competitive.
✔ Education & Innovation – EG supports gaming research, analytics, and performance development.

Evil Geniuses prioritizes intelligence and discipline over raw hype, making them unique in the esports landscape.

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1999 in canada

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NRG was founded in 2015 in Los Angeles, California, by Andy Miller and Mark Mastrov, former co-owners of the NBA’s Sacramento Kings. Their goal was to build an esports organization that combined top-tier competition with entertainment and lifestyle branding.

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Monster Energy – Long-term sponsor providing performance drinks for players.

AMD – Advanced gaming hardware partner.

Razer – High-end gaming peripherals.

Bitcasino – A major cryptocurrency and betting partner.

Secretlab – Official gaming chair provider

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Social Media & Marketing

Evil Geniuses focuses on intellectual and strategic branding in their online presence. They use:
📊 Analytical Insights & Game Breakdowns – Sharing strategic knowledge.
🎥 Behind-the-scenes documentaries – Featuring player development and team strategy.
🏆 Competitive Highlights – Showcasing their biggest victories and top plays.

Unlike some teams that rely on memes or casual content, EG leans into serious, informative, and high-performance marketing.

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Evil Geniuses is one of the most respected esports organizations in the world, known for their strategic approach, intelligence-driven playstyle, and history of success. Their commitment to innovation, discipline, and excellence has kept them competitive for over two decades.

Discussion Questions:

1. How does EG’s branding differ from more entertainment-focused teams like FaZe Clan or OpTic?

2. What makes Evil Geniuses’ approach to esports unique?

3. Why do you think EG has remained competitive for over 20 years?

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2018

Monica Idenfors

The seniors embraced the challenge with enthusiasm and a desire to learn. Sponsored by Lenovo, the Silver Snipers were created with the explicit goal of diversifying the typically younger esports audience. Every player is over 60.

The Silver Snipers team embraces inclusivity, demonstrating that gaming is for all ages, especially older adults. They foster teamwork, resilience, and lifelong learning while breaking stereotypes about age in esports. Their culture prioritizes fun, passion, and community engagement, inspiring others to pursue gaming regardless of age.

“Silver Army”

Lenovo

The Silver Snipers sell bomber jackets, T-shirts, and caps.

The Silver Snipers use social media and marketing to highlight their unique angle as a senior CS:GO team. They create engaging content that showcases their gameplay, team dynamics, and the fun, inspiring message that age is just a number. Their marketing strategy often focuses on breaking stereotypes about aging and promoting gaming as an activity for all ages. They collaborate with brands like Lenovo, participate in esports events, and leverage media coverage to reach a broader audience. Their storytelling approach is lighthearted and empowering, which helps them connect with fans of all ages.