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4) What is Chagee?

Chinese-style national style tea drink brand, focusing on original leaf fresh milk tea, covering pure tea, fresh fruit tea and related derivative products, integrating oriental culture and tea inheritance and innovation to create a new oriental tea shop.

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Not only in terms of money, but sales can be looked at the amount of products sold. With Jasmine Green Milk Tea being one of the best sellers, it was recorded that in November, 2023, Chagee was able to sell over 100 million cups globally.

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2) The selling concept

The selling concept holds that consumers will not buy enough of a product unless the company aggressively promotes and sells the product. The business adopting this approach focuses its resources on persuasive advertising, personal selling, and promotional activities designed to stimulate sales.

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Chagee has made profits globally, which includes their GMV that consistently increases. For instance, in 2023, they achieved 10.8 billion yuan (RM6+ millionn)

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6) Chagee fits the selling concept because they have unique promotions. For example, during Chinese New Year, Chagee had The Gong Xi Challenge and these are the 3 steps to participate:

1. Purchase any drink from participating CHAGEE outlets in a single receipt.

2. Sing the Chinese New Year tune, “Gong Xi Gong Xi Gong Xi Ni Ya,” with the best festive enthusiasm you can muster for the CHAGEE tearista.

3. Enjoy your FREE Large White Peach Oolong Milk Tea!