# data[].attributes.body
Type and quantity of goods and services sold by a business

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Group of goods and services that have similar characteristics

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Total number of product lines a business carries

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Number of variations within a product line

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Number of similar products a business offers within a product line

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Coordination of activities required to make product

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Introduction - Growth - Maturity - Decline. The routine path a new product follows while in the market.

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How a company wants their brand to be known - logo, slogan, character, etc.

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Character commonly associated with a brand or product

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Symbol or design companies use to identify themself, easily recognizable

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Shapes brand identity, main names that is related to brand

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Alternate name that may be used by companies

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The brands reputation and what it's known for

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Statement assuring consumer of a product or services value

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Type of logo, simple design to identify company

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Mark put onto logos and other media to assure ownership of the item

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Builds off reputation of another popular brand to increase sales of new products