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Our main target audience consists of mainstreamers and young hopefuls, which we found social media was key throughout this project.  We communicated throughTwitter, Facebook and youtube because these are common sites used by our target audience.  We posted many surveys and videos on these social media sites.  We made a Fuse band twitter page to allow fans to keep up to date with them but also because thats their target audience.  This allows the audience to feel involved or interactive with the band, which means they are more likely to stay supportive towards them.

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We used about three different cameras through the process of filming. As we firstly used a Nikon D90. However when we went and uploaded the footage we saw that it was blurry and out of focus therefore we then went and used another camera. Which was the HDR-CX240E, we used this to re film the first lot of footage. This camera was a compact camera, which meant it was ideal for travelling around. We also used this camera for the American footage however the only disadvantage to this is that it wasn't filmed on a tripod. Therefore some of the filming was wonky but we tried our best in the editing stages to find certain clips that weren’t shaky. The tripod throughout most of our filming allowed us o have stable shots and create a professional finish.

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All theses technologies have changed the industry so much. My research, Planning and construction stages wouldn't of been possible to complete to a high standard if we didn't have these technologies.

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ITunes and Spotify were very much important throughout this process. As they are such large platforms of music. The target audience we went for are large consumers of music therefore it was important to connect our media products to these platforms. We made sure that throughout the website there are links to the spotify homepage.

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Photoshop was the first technology we used in our construction process. Photoshop helped create our logo. We used pic monkey first to construct the basic outline and then used photoshop to make the background transparent. It made it look more professional with the transparent background. This was then placed at the start and end of out music video to keep a flow . Photoshop was key to creating our first Axillary task of the digi pack. Photoshop is again a editing software however instead of editing videos you can edit photos. We downloaded templets from the internet to be able to create our CD design and then did the rest on Photoshop. We manipulated the photos we had by using photoshop. Also we added our logo to the album cover to create a flow from the music video and the divi pack. This page is one of my favourites out of all the pages as we mirrored the fire to look different and edgy. We then used the layering tool and added the logo on top with the lyrics on the right page. One problem that took a long time to get right was some of the brightnesses on the photos were different when then put into black & White. So sometimes we had to adjust them to match each other.

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Wix is a programme that allows you to use templets of websites and edit them into your own. Again having this templet made my organisation a lot better, as creating the website has taken along time to get it right. At first I found it very hard to use but now it's a piece of cake. I felt that the templets given were limited however I feel that we still got the "indie rock" band vibe throughout the website. The original layout and set up of the page is completely different to what we have created now. As we were exploring the tools we started to develop a better knowledge of what Wix could and couldn't do. Therefore we could make the website as professional and real as possible. One of my favourite parts of the website is the moving dark clouds background, that links all the pages together. We wanted to make sure that throughout the website we made personal touches such as the "Latest News" page. We wanted the band to be seen to be interacting with the fan base. We also made sure we did some "bloopers", so the fans could again interact with them but also to show the silly moments behind the scenes.

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The second technology we used during the construction stage of our music video "Sweater Weather" was Final Cut Pro. This application is a very high end video editing suite, that is very advanced compared to Imovie. I got familiar with this software last year as I used it to edit our thriller film and also other short tasks. However it is a complex programme to use so sometimes my group had to Youtube tutorials. The features that we mostly used was clip trimming and precision editor,  effects (black and white) and reversing/slow motion. As shown in these photos here I could manipulate them to look even better then the original clip. Black and White was the most used effect throughout the music video. This was important to have the music video in black and white because it allowed us to meet the conventions of the indie rock genre. However we did have to also use colour correction in this editing because some of the original clips were darker or lighter then others. Without Final Cut I wouldn't of been able to complete the music video to a very high standard, as it had so many outstanding tools that made my music video be the best it could. IMovie is another editing application however it wouldn't allowed me to edit the music video to a high standard.

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Technologies used for Construction and the valuation

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Technologies used for Construction and the valuation