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http://www.slideshare.net/dianageorgarakou/segway-case?related=1

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- Price: €8 000
- Place: The people can buy their Segway PT trough their oficcial website. segway.com/be
- Product: There are several models. You can choose the model where you feel the best attraction to it.
- Promotion: TV commercial wiht sporters

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People may buy the Segway PT from the official website of Segway Beglium.
http://segway.be/webshop/nl/

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https://miniemeninstituut-my.sharepoint.com/personal/jd160698_stud_miniemeninstituut_be/_layouts/15/guestaccess.aspx?guestaccesstoken=E7HcrH7nxrYjeuFKojurkMhRUJXc%2bsPtvXodc1Ot%2b%2bg%3d&docid=2_079416f353f9b4aa38f16190c7507c0f5

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http://www.slideshare.net/albertbudnitskiy/segway-marketing-strategy

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- Let the customer try the product on a circuit
- TV commercial with known sporters so that the people can see that those also use lazy ass stuff like this.
-

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The Segway is a way of transportation which is immediately ready for use. One can immediately make use of the easy way of use.

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People are always looking for things to make life easier, so the Segway is a great addition to your list of gadgets.

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People are not obligated to use their car and search for a parking place.
The people don't have to do a physical effort.

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Go straight ahead.

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TV commercial