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Included is the references used in my reflection. These were the basis of my work for the live client and using what I had learnt I was able to back up my opinion.
Booker, S., 2018. The Importance Of Asking Questions. [Online]
Available at: https://www.anyoldtask.ca/the-importance-of-asking-questions/#:~:text=Asking%20questions%20helps%20you%20step,understand%20what%20they%20really%20need.&text=Getting%20deeper%20insight%20into%20your,services%20to%20perfectly%20suit%20them.
[Accessed 19 december 2020].

Deirdre, 2020. CoolFoodSchool. [Online]
Available at: https://www.thecoolfoodschool.ie/about
[Accessed 19 december 2020].

Olson, N., 2019. The Secrets to Instagram Success: 7 Proven Strategies. [Online]
Available at: https://www.yrcharisma.com/2019/10/22/secret-to-instagram-success/
[Accessed 19 december 2020].

Thornton, J., 2019. Moodle. [Online]
Available at: https://vle-bn.tudublin.ie/course/view.php?id=1867
[Accessed 19 december 2020].

Tšernov, K., 2019. why you should listen. [Online]
Available at: https://www.qminder.com/listening-to-customers/#:~:text=1.,gather%20enough%20business%2Dimportant%20information.&text=And%20customer%20feedback%20is%20one,product%20or%20service%20you%20deliver.
[Accessed 19 december 2020].

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I feel looking back we completed all the tasks set out by Deirdre and Aaron and I both learnt a lot about working with a client. Personally my business skills improved as did my marketing knowledge and it was beneficial and confidence boosting using the knowledge I've gained over the previous years. I feel this semester will benefit me in the 2nd semester and when I enter the workplace.

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Finally we created templates for Deirdre that she could interchange to save her time in the future. These templates were made with our new brand guidelines for the re-design in mind and include the modern look and the use of the primary business colors.

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This is an example of a old recipe post compared to the new one. It looks outdated, bland and not as professional.

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Weekly Recipe example

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Using Primary Colors and modernizing posts made them more eye-catching.

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Next we aimed to help modernize the posts on Deirdre's Instagram. Using the primary colors of the Business to make each post resonate with followers was important. We created a guide and created side to side images as to why this would do better and help engagement and sales.

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Next on the list was a content calendar. Aaron and I had discussed together and decided Deirdre posts a bit too much and some of it is very random so we devised a plan/calendar to increase engagement

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We presented a document over zoom to show Deirdre our ideas on how to increase engagement. This included examples and information to back up our ideas.

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After advice from our lecturer we decided to use power point as a good way to visualize our ideas and this was received well as it helped the client see our point of view rather than solely trust our words.

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Deirdre asked for an influencer list on specific "bloggers" that had children between the age of 3-8 which were realistic targets. UK was a big target so that was focused on.

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Deirdre had asked for an audit on her Instagram which we completed and gave our ideas for how to improve the posting and interaction.

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After the meeting we designed a proposal to run by Deirdre. In hindsight we achieved everything we had set out for my goals and Deirdre's

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Enclosed is the minutes of the meeting for the first meeting Aaron and I had with Deirdre. Looking back this helped us a lot as we we're able to look back and discuss what Deirdre wanted to succeed within the semester