# data[].attributes.body
Glossier does most of their advertising and marketing via social media which is direct communication to their target audience. In their posts they promote new and old products while keeping up with present trends. They will repost pictures from consumers, which makes their customers feel apart of the brand. They post multiple times a day and post content of influencer using their products as well as aesthetically pleasing photos that compliments their brand and products. Another trait that Glossier has is that it is only offered online or in pop up stores. These pop up stores attract customers because it creates a feeling of exclusivity.

# data[].attributes.headline
A few words from Emily Weiss about Glossier

# data[].attributes.subject
A few words from Emily Weiss about Glossier

# data[].attributes.attachment_link.title
How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME

# data[].attributes.body
Not only does Glossier carry quality products but also an empowering message. Their customer service is top notch which separates them from other beauty brands. The simple yet aesthetically pleasing packaging adds to the quality of products and excites consumers. Started by a powerful woman she inspires woman everywhere to fulfill their dreams and takes into account what her target market is saying. Their social media presence is unmatched and adds to the brand as a whole.

# data[].attributes.body
Inspires women to be comfortable in their skin and to take care of it the best way possible. To Glossier "Beauty is an element personal style".

# data[].attributes.body
When I started Into The Gloss, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.

—Emily Weiss, CEO

# data[].attributes.body
Glossier was established in 2014 by Emily Weiss she started the company with the belief that skincare should be created by the consumers. Emily got the idea of starting a skincare brand through her blog 'Into the Gloss'. She took the insights she learned from her blog and life experiences to start her company. Glossier is the first socially driven beauty brand. Most of its marketing and advertising is done through social media. This brand is trending because of their direct to consumer marketing, and their presence on social media. They appeal to a wide audience (Millennials and Gen Z) because of their core beliefs and quality of products.

# data[].attributes.body
"We make products designed with your real beauty routine in mind. Here you’ll find skincare, makeup, body care, and fragrance, all painstakingly perfected to be worthy of your bathroom shelf."