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Course Project: Collage and Video Presentation - Kai Qi Chee

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This ad indicates that women should strive for extreme standards in order to be perfect. Also, that women should wear makeup and that this is a societal norm. This upholds society's expectation that women should value their appearance and work towards impossible beauty standards.

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This ad shows that women have a need to be perfect as they believe being perceived as perfect attributes value to themselves. This upholds the idea that women value their appearance and the societal expectation of women to appear perfect.

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This ad notes that women want to buy clothes, especially from specific brands. It upholds the idea that clothing displays a particular status and that women should exhibit their wealth.

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This ad notes that women like to drink, have fun, and stay out late/women like to party as these are seen as fun, regular activities for women. This ad upholds the idea that these are feminine activities important for female socialization.

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This ad indicates that women want to be in relationships and are enticed by celebrities and brands. Due to the limited amount of text, it appears that the brand is relying heavily on the celebrity and brand name to sell their product. This means that this ad upholds the idea of branding as status symbols for women.

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This ad indicates that men want to be in the best league. Like athletes, it is an aspiration to be the best at whatever you do. This ad upholds the expectation to achieve greatness and to show value based on skill and ultimately rising in class due to notoriety.

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This ad shows that men want to be the best and most extreme. Being the best pertains to having value in society and being positively viewed and praised by others. This upholds the idea that skill attributes value to men.

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This ad notes that men value protein, as protein is related to muscles and seen as masculine. The correlation between protein and muscles turns protein into a gendered product that is valuable to men. This ad upholds the expectation for men to be fit and muscular, and that they should work towards this goal even through what they consume.

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This ad shows that men like trucks, motorcycles, RVs, boats and more. These things (trucks, motorcycles, etc.) are seen as masculine objects and status symbols for men. This ad upholds the idea of gendered products and activities and uses them as a status symbol for men.

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This ad notes that to men the purpose of participating is winning and being the best. By winning, men believe other people will value them more because of their display of superior skill. This upholds the expectation that men must always be the best at what they do and that this is how their value is assessed.