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(i) A
(ii) B
Answer 14.1.4
(iii) C

Done By Group 5

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i) B
ii) B
iii) C
Done by Group 4

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i) C
ii) D
iii) A

Done by Group 2 -

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i)   B
ii)  C
iii) D

Done by: Joelyn, Alicia, Haziqah, Umairah, Elysha and Isma (GP3)

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i) A
ii) B
iii) A

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LM LCR UNIT 14 MCQs – GP 5

14.3 (i) What is membership?

A)  An effective marketing and promotional tool.

B) To recognise the target audience.

C) The state of belongings to an organisation.

D) A social standing.

14.3 (ii) Membership or loyalty programme serves as a form of __________.

A)  Employment status to show where you stand in society.

B)  Revenue earned to benefit the members.

C)  Marketing to get less people to sign up.

D)  Promotion for the leisure establishment.

14.3 (iii) Which statement below is true?

A) The membership scheme can be a ’win-win’ situation for both the leisure establishment and the visitors.

B) There is a total of three factors that leisure establishment should be consider when promotion market programmes on-site.

C) Setting up of booth must have enough room to fit five to six people and displaying of table reception in conducting transactions.

D) For clubs, those without membership will need to be brought in by staffs working in the club to enjoy amenities in the club.

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Group 1 (LCR)

14.1.1 i) What should be done once the ideal location has been identified?

The marketing staff should ________________________________________.

A)   Liaise with events department and confirm decision

B)   Set a date and reserve the venue

C)   Contact the Food & Beverages department

D)   Set required manpower for the event

14.1.1 ii) When considering a location for your event, you should ____________________________.

A)   Determine the number of staffs that are recruited

B)   Prepare the number of goodie bags to be given out

C)   Create a list of potential locations and consider aspects such as to whether to hold it indoors or outdoors

D)   Create a list of contractors and consider rates and availability

14.1.1 iii) Other than inquiring about availability of the location, what other information can be obtained?

A)   The expected amount for a deposit

B)   The cancellation and refund policy

C)   Rates of location

D)   All of the above

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14.1.2 i) According to Lovelock et al (2009, p60), what is a market segment?

A) Is where a group share a common character patterns.

B) Is where a group of buyers share common characteristics, needs, purchasing behaviours, or consumption patterns.

C) Is where a group of buyers does surveys to get consumption patterns
D) All of the above

14.1.2 ii) During the process of market segmentation, you will find out:

A) product

B) who the customers are

C) potential sellers

D) company’s products and services

14.1.2 iii) what is important in order to deliver an effective message to the buying audience?

A) identify the elements of the relationship between target audience and price

B) identify the elements of the relationship between target audience and product

C) identify the elements of the relationship between target audience and promotion

D) identify the elements of the relationship between target audience and place

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14.2 i) An organisation can showcase their features of resort/club/attraction via

A) Cyberspace
B) Word of mouth
C) Group Discussion
D) Meetings

14.2 ii) What does STB stands for?

A) Singapore Tourist Board
B) Singapore Tourism Board
C) Singapore Travel Board
D) Singapore Travelling Branch

14.2 iii) Which department is involved in press release?

A) Public Relations
B) Finance
C) Food and Beverage
D) Retail

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Questions

14.1.3 i) What is the purpose of designing a promotional booth?

A) To capture the attention of potential visitors

B) For entertainment purposes

C) To promote competitor's establishment

D) For decoration

14.1.3 ii) What does a promotional counter/booth provides?

A) Food and beverage options

B) Reception point

C) Swimming classes

D) Photo booth

14.1.4 iii) The use of part-time or full-time employees can be arranged based on ______.

A) the amount of experience they have

B) the amount of money they earn

C) the amount of workload

D) their age

Done By: Alicia, Haziqah, Umairah, Elysha, Isma and Joelyn.