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I think using twitter for the book chat was awesome! I thought it would be really dumb because I've had teachers try to incorporate social media into academics before and it was just another platform to do the same thing we would have done somewhere like google docs.
The book chat was really effective because you could do it whenever you wanted and it was really laid back. Because it was in a social media platform, I think it was a lot more comfortable for people. Also knowing that it was more of a conversation than a statement was cool.