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AUDIENCE CLASSIFICATION PRESENTATION SLIDES

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AUDIENCE DEMOGRAPHICS & PSYCHOGRAPHICS PRESENTATION SLIDES

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Audience demographics and psycho graphics
My TV programme
Epitome
Classifications of audiences
E
The lowest category E is for the unemployed, students, pensioners and casual workers that work in shops and other retail stores.
Audience demographics help media producers target their audience and effectively produce their media texts to their interests. They do this by looking at 6 categories. These categories help pin point people who would be interested in there product. People can move to different categories if they want to.
A
Group A includes people who have well payed jobs such as banking, doctors, higher management and other professionals. These products tend to be more expensive and classier than other products.
B
group B have jobs such as teaching, middle management creative and media producers (such as graphic designers)

C1
C2
Office supervises, junior management, nurses and other white coller workers such as clerical staff
C2 involves highly skilled workers in different fields such as electrical, plumbing and builders. These jobs are named blue collar jobs.
D
This section is for semi-skilled and unskilled workers
Audience Psycho graphics
Audience phychographics help media producers engineer their products to what doesn't work and what does work by taking into account their traits and behavior. For example, if you area struggler you want something that is cheap and does the job. Or you produce something that will make them feel better about themselves

Audience types
Mass audience
The mass audience are the genralized population that tend to sway towards more main stream products such as popular games, TV programs, magazines and other media texts such as Emmerdale, Battlefield, OK! magazine etc. The media will target these large audiences in a way that caters to every individual in some way.
Niche audience
A niche audience is a small group of people that want specific things from their media texts that differ from the mainstream media texts. For example, someone who liked heavy metal music would not buy a magazine that has mainstream charts music in it. So, they would buy a magazine that only had information about metal music.
Target audience
When the media is selecting a target audience they have to take into account who they are aiming the product at. For example, Vogue, the fashion magazine, targets women in their 20's to early 30's who enjoy fashion or are simply interested in it. They expect the women to be in a more well payed job.
Secondary Audience
The secondary audience is the people that may not be the target audience of the media text but might still buy the product because they're interested in it. They then turn into the target audience after exploring their product further. For example, they might be big into cars but they also like fishing. So they enjoy buying car and fishing magazines.

Synopsis: A man seeks to become more powerful as a warrior against a legion of ghouls to protect his village and family. The man fights many battles but his biggest battle becomes himself as he tries to hold back the ghoul infection within himself.
I chose the succeeders psychogrpahic
I think this story would make them pleased because of the success and barriors to success the character is faced with. In you were in that frame of mind you would want to be victorious.
Age
Media have to know what age their audience is so they can target them and cater to their needs appropriately and effectively. For example, if their audience was below 10 years old they would want to use bright colours and simple language for them to understand.
An example of these media texts would be a toy such lego.
Gender
When gender is involved media texts usually play on the typical traits on interest that men and women have. For example, a man may buy the Nuts magazine, but a women might buy a fashion magazine.
Sexual Orientation
People such as gay men may be secondary reader to women fashion magazines. But they also have their own category with magazines such as Attitude and Boyz.
How box office figures
help media producers
when looking at box office figures media producers will be able to see how much the movie has made and how many people watched it. Not only that but they will be able to determine whether or not what they did in that movie was good or bad. It also shows what the mainstream audience like most.
Barb
Pilots
When a TV series is being planned they put out a pilot episode to see if people like their TV show. They also help determine whether something in the show needs to changed or tweaked.
Emmerdale
When Emmerdale started the storyline was not very interesting the only audience they could reach were old people. Advertises threatened to stop paying them and they were forced to make the TV series more interesting to pull in more viewers. In doing this they changed the entire cast, the intro and built more things into their set. As time went one more things were added to the introduction as the TV show evolved. In doing this more people started watching and it became the TV show it is today becoming one of the most watched soaps on british TV.
Barb uses online polls and questionnaires to ask their viewers what they do and don't like about a certain channel or TV programe. This helps media producers to tell them if anything needs improving and changing.
Charts
Barb also has charts showing how many views a channel gets in different time frames. This also tells media producers what the audiences enjoy watching and seeing in TV programs. It will also show advertises which channels and shows they should advertise on.

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Audience demographics and psycho graphics My TV programmeEpitome Classifications of audiences EThe lowest category E is for the unemployed, students, pensioners and casual workers that work in shops and other retail stores.Audience demographics help media producers target their audience and effectively produce their media texts to their interests.

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Advertising Persuasion Techniques Slide Show

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Camera Shot Types Will provide a reference to the audience of where the story is about to take place. Is often used at the beginning of a scene to establish the general location. Is also known as an 'extreme long shot.' From this shot, viewers can take in costumes of characters.