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The Coca-Cola  could have avoided all of this if they had had good quality control of their products.  The funny smell on the cans and bottles made the people think that it was  poisonous. So if they had better quality control there would have been no smell so the people would had not got sick.

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Authors
Johnson, Victoria and Spero C. Peppas
Title
Crisis management in Belguim: the case of Coca-Cola
Year it was released
2003
Day it was printed out
printed 10/6/201

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It all started with 100 consumers at six different schools. It spread by people hearing about other going to the hospital and then thinking that they had drank the coke too. Coke had to recall over 15 million bottles and cans.
A lot of kids from those six schools went to the hospital for headache, nausea, and shivering.

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Two professors  from Catholic University reported that the coca cola scare was just mass hysteria. After Icy Pelc, head of the psychiatry and psychological medicine service at Brugmann hospital conducted a test with 150 college students. They had drank the coke, after his findings he concluded that the ones  that got sick was from their mind telling them that they were sick  and that the Coke had nothing wrong with it.

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The Coca Cola company lost a lot of their reputation. It  cost more than just their reputation. In total it cost the company right around 200 million dollars.

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It started on June 14 , 1999 in Belgium. It was mainly in Europe and there were also cases in India and Japan. The first reports about the Coca Cola was that it had a irregular taste and odd odor.

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The cans of soda had a odd smell to them. The people thought that it was bad, so some got ill then more and so on most experts attribute this to mass hysteria