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Happy Ice Cream co. initial poster trial

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Happy Ice Cream co. initial poster trial

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This was the first version of the poster I put together but decided on the version above.

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This is the final version I chose after my initial trial run. I decided on the colourful background and re-alignment of the words

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Once again, I've tried to pull the colours from the same palate for consistency. Rather than using a stark black, I've chosen to go with a softer navy colour for the text. I think this is friendlier and still has a strong contrast with the pale background.

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Balance is a big one in this poster - to counteract the large image creeping into the poster, the text on the other side balances the overall poster and makes it more pleasing to the eye

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Having found the perfect typeface, I decided to use this more prominently in the poster design and balance it agains the large version of the logo.

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I've made a few tweaks to the logo since the first iteration - the main change being the typeface. I prefer this handwritten version as I think it evokes a more relaxed and casual feeling - exactly the sorts of emotions Happy Ice Cream co. want

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To keep the logo pleasing to the eye, I've made sure to align all the elements centrally, and keep the image symetrically balanced.

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I've also tried to incorporate unity within the logo - using the same shapes with similar colours and maintaining the circular theme throughout.

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Unfortunately, typography was a difficult one to work with in Canva. I tried to make the text larger without making the banner overtake the ice cream cone image - I was unable to do this. For a future revision, I would certainly look at enhancing the typography.

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I tried to keep a lot of white space in the image to help focus the eye on the positive space - the ice cream cone and business name.

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I chose to make my logo using a lot of shapes and then combining them to create the larger ice cream cone. I tried to keep circles as a key shape, with the scoops themselves then working with the wider circle to encompass the logo. I like the idea of a circle enclosing the logo as it would work well on various products (ice cream cone stickers, napkins, window decals, letterheads, etc)

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I wanted something bright and fun to reflect the company's personality, and products. I tried to use contrasting colours but also work within a small palette to ensure consistency.